• Kevin Chesters kicking-off: Creative Nudge author gives tyre kickers the boot and talks better briefing

  • 2025/03/30
  • 再生時間： 42 分
  • ポッドキャスト

Kevin Chesters kicking-off: Creative Nudge author gives tyre kickers the boot and talks better briefing

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  • サマリー

  • In this episode, host Ben Norman is joined by a strategist, a speaker, a trainer, an author and a lecturer, which all happen to be the same person.

    Yes, Kevin Chesters has had some of the most important strategy jobs in the country, like Chief Strategy Officer (CSO) at Ogilvy and dentsu mcgarrybowen, plus senior roles at W+K and Saatchi & Saatchi and client-side strategy stint at BT.

    On top of that he wrote The Creative Nudge with business partner and good mate Mick Mahoney, as well as lecturing across several universities, training organisations across the country and fitting in the odd keynote or TEDx talk.

    In this episode Kevin and Ben discuss -

    • Creativity, and why it’s often misunderstood
    • Positivity, and why marketing needs more of it
    • Tyre kicking, and why we need to get rid of it Briefing, and how to get better at it
    • Autism, and getting diagnosed with it

    Plus, Kev moans about moaners, reveals the answer to happiness and quotes a Korean proverb.
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あらすじ・解説

In this episode, host Ben Norman is joined by a strategist, a speaker, a trainer, an author and a lecturer, which all happen to be the same person.

Yes, Kevin Chesters has had some of the most important strategy jobs in the country, like Chief Strategy Officer (CSO) at Ogilvy and dentsu mcgarrybowen, plus senior roles at W+K and Saatchi & Saatchi and client-side strategy stint at BT.

On top of that he wrote The Creative Nudge with business partner and good mate Mick Mahoney, as well as lecturing across several universities, training organisations across the country and fitting in the odd keynote or TEDx talk.

In this episode Kevin and Ben discuss -

  • Creativity, and why it’s often misunderstood
  • Positivity, and why marketing needs more of it
  • Tyre kicking, and why we need to get rid of it Briefing, and how to get better at it
  • Autism, and getting diagnosed with it

Plus, Kev moans about moaners, reveals the answer to happiness and quotes a Korean proverb.
続きを読む 一部表示

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