About the Guest(s):

Mac Prichard is a seasoned communications professional with a rich background in politics, government, and nonprofits. He successfully ran a public relations agency for 15 years and is the founder of Mac’s List, an innovative job board platform that enhances the hiring process. Mac is highly esteemed for his expertise in networking and career development, providing insightful advice to job seekers and employers alike. As a podcast host, he shares career advice on "Find Your Dream Job," helping individuals navigate the job market effectively.

Episode Summary:

In this episode of the Who You Know Show, host Trevor Houston welcomes Mac Prichard, founder of Mac’s List and a veteran in the field of career communications, to discuss the critical role of networking and creating authentic relationships in job searching. Mac shares his unique journey of transforming a simple goodwill email into a comprehensive career platform, Mac’s List, exemplifying the power of service to others. The conversation dives into the core philosophy underpinning Mac’s List: making the hiring process more human. Through this enlightening dialogue, listeners uncover practical ways to leverage networking beyond expectations, making useful connections that genuinely pave the way for career advancement.

Throughout the episode, Mac elaborates on the concept of "networking as a service," emphasizing the importance of serving without expecting immediate returns. SEO-optimized topics such as job search strategies, leveraging LinkedIn for personal branding, and innovative methods to stand out in today's AI-driven job market are explored. Mac stresses the necessity of targeted and relationship-based job searches, encouraging job seekers to establish clear goals and tap into human connections to break through automated applicant systems. As the episode unfolds, practical examples and success stories from Mac's extensive experience reveal actionable insights into how networking, volunteering, and lifelong learning can transform one's career trajectory.

Resources:

• Mac Prichard LinkedIn: https://www.linkedin.com/in/macprichard/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Networking as a Service Without Expectation of Return

(5:09) Humanizing the Hiring Process Through Relationships and Referrals

(10:40) Reconnecting with Old Colleagues Can Open New Opportunities

(13:21) Effective Networking and Job Search Strategies

(15:14) The Power of Video Resumes and Networking

(17:08) Making Job Searches More Human Through Networking and Strategy

(24:48) The Power of Informational Interviews in Job Searching

(27:36) Transform Informational Interviews Into Engaging Podcast Opportunities

(31:34) Networking and Strategic Job Searching in a New City

(35:39) Leveraging Online Platforms for Introverts in Networking

(38:43) Strategic Networking and Content Creation for Job Seekers

(46:44) Volunteering and Networking: Keys to Job Search Success

(54:18) The Importance of Specificity in Job Searching and Hiring

(58:25) Adapting to Rapid Change in the Job Market

(1:03:26) Leveraging Personal Networks for a Fulfilling Job Search