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Lorrie Thomas Ross on Marketing Mastery: From Sales to Strategy
- 2025/02/28
- 再生時間： 37 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Lorrie Thomas Ross, founder and CEO of Web Marketing Therapy, to explore her transformative journey from luxury retail sales to becoming a renowned marketing therapist. Lorrie shares how her early career in sales at Saks Fifth Avenue unexpectedly led her into the fast-paced world of internet marketing during the dot-com boom. She discusses the evolution of her business, from its inception to becoming a trusted partner for intentional leaders seeking clarity and results in their marketing strategies.Lorrie delves into the art and science of marketing, emphasizing the importance of aligning branding with values and purpose. She explains how her firm’s unique approach—focused on credibility, usability, visibility, sellability, and scalability—has helped clients achieve remarkable results, including doubling revenues and creating sustainable growth strategies. With nearly two decades of experience, Lorrie also highlights the role of personal branding, digital PR, and AI in today’s marketing landscape.Whether you're a solopreneur or part of a large organization, this episode is packed with actionable insights to help you optimize your marketing efforts while staying true to your brand's mission.Key Discussion Points:Transitioning from luxury retail to digital marketing during the dot-com boomFounding Web Marketing Therapy and creating a values-driven agencyThe five-factor framework for marketing success: credibility, usability, visibility, sellability, scalabilityThe importance of personal branding and thought leadership in modern marketingHow AI is reshaping search and content strategiesCommon mistakes businesses make when hiring marketing professionalsThe role of long-term investment in advertising and programmatic channelsReal-life client success stories: from rebranding to doubling revenueBalancing creativity with analytics for effective campaignsTips for identifying the right marketing partner for your businessStay Connected: Subscribe to Consulting Spotlight for weekly insights from industry leaders. Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring actionable data, trends, and expert interviews. Stay ahead in your consulting career with exclusive resources delivered straight to your inbox. -> Strategic Consulting Partnerships: Live Q&A Webinar Today!Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.Instant Networking Today: Streamline your pipeline with qualified referrals.Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.Register Now (Webinar Today) https://www.softwareoasis.com/gold-> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Course https://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.