What if your next career move wasn’t about climbing the ladder—but making real progress toward a life of purpose?

In this episode of Leveraging Thought Leadership, host Peter Winick sits down with Michael Horn—author, speaker, and co-founder of the Clayton Christensen Institute for Disruptive Innovation —to explore how thought leadership can transform education, careers, and the way we make big life decisions.

Michael has spent decades applying the "Jobs to Be Done" framework—originally developed by Clayton Christensen—to help individuals and organizations rethink their goals. He’s worked alongside entrepreneurs, university presidents, and innovators who are reshaping the future of learning and work. His latest book, "Job Moves: 9 Steps for Making Progress in Your Career", takes this powerful research and makes it personal—helping people make smarter, more fulfilling choices.

We dig into how ideas evolve beyond their original intent. Christensen’s theory of disruptive innovation started with disk drives, yet found its way into steel mills, education, and now career design. Michael shares how “Jobs to Be Done” is following a similar path, expanding from product design into deeply human territory—helping people identify the real motivations driving their decisions.

We also tackle the big shifts in higher education. From universities facing demographic cliffs to the innovators thriving in the post-COVID landscape, Michael offers an unflinching look at what it takes for institutions to adapt—or be left behind. His insights bridge the gap between theory and practice, showing how thought leadership can both diagnose challenges and drive measurable change.

This conversation is a masterclass in taking a proven idea, reimagining its applications, and building influence by serving a market that’s ready for transformation. Whether you’re leading an organization, shaping public policy, or charting your own next move, Michael’s approach offers a blueprint for progress.

Three Key Takeaways:

• Decades of consulting experience can be distilled into a compelling book that captures proven strategies, lessons learned, and actionable insights for a targeted audience.

• Translating expertise into thought leadership requires transforming complex, insider knowledge into clear, engaging narratives that resonate beyond your immediate industry.

• A well-crafted book serves as a strategic asset, building credibility, expanding reach, and opening doors to new opportunities and revenue streams.

If you enjoyed hearing Michael Horn unpack how big ideas like Jobs to Be Done can move from theory into real-world impact, you’ll want to keep the momentum going with Liz Wiseman’s episode, Taking Thought Leadership from Page to Practice.

Both conversations dive into the art of translating deep expertise into actionable strategies that resonate beyond your immediate circle. Michael explored how to adapt proven frameworks to education, careers, and personal decisions. Liz builds on that by showing how to make your thought leadership stick—turning insights into tangible change within organizations.

By listening to both episodes, you’ll gain a powerful one-two punch: Michael’s perspective on expanding the reach of great ideas, and Liz’s blueprint for ensuring those ideas drive real, measurable results. Together, they’ll give you fresh tools to move your own thought leadership from inspiration to implementation.

What happens when world-class research escapes the ivory tower and takes root in the boardroom

In this episode of Leveraging Thought Leadership, Peter Winick sits down with Christopher Marquis — Professor of Chinese Management at the University of Cambridge and author of "Profiteers: How Business Privatizes Profits and Socializes Costs" — to explore the art of turning academic insight into practical, high-impact business thinking.

Chris is on a mission to bridge the gap between scholarship and the real world. He believes that ideas shouldn’t be trapped in academic journals read by only a handful of peers. Instead, they should spark change in boardrooms, inspire sustainable business practices, and help leaders tackle global challenges like climate change. His work blends rigorous research with compelling storytelling, translating complex theories into actionable strategies that resonate with executives, policymakers, and entrepreneurs alike.

From op-eds in The Washington Post to features in Harvard Business Review, Chris knows how to make ideas travel. He shares how brevity, boldness, and a clear thesis can elevate a message — and why writing 800 words for a newspaper can sometimes have more impact than publishing in the most prestigious academic journal. For Chris, thought leadership is about reach and relevance, not just citations and tenure points.

The conversation dives into the discipline of choosing which ideas deserve a book, the craft of finding evergreen principles that survive political and economic cycles, and the skill of meeting business leaders where they are — without losing academic rigor. Chris also offers practical advice for academics ready to step beyond their university walls, connect with executive audiences, and position their work at the intersection of insight and impact.

If you want to understand how to turn deep expertise into broad influence — without watering it down — this episode will show you how.


Three Key Takeaways:

• Academic credibility needs business reach — Groundbreaking research has little impact if it stays locked in academic journals. Translating ideas into accessible formats like op-eds, HBR articles, and books makes them actionable for business leaders.

• Evergreen principles drive lasting influence — Successful thought leadership balances timeless core ideas (like sustainability imperatives) with timely examples that connect to current cultural, political, or economic contexts.

• Storytelling bridges the gap — Data and theory matter, but real-world stories, case studies, and clear narratives are what resonate with executive audiences and create lasting engagement.

If you enjoyed Christopher’s episode, don’t miss our conversation with Mark Smith, who built SHRM’s thought leadership function from the ground up. Both share a passion for taking complex research and turning it into clear, actionable insights that reach the right audiences. Chris brings the global lens of sustainability; Mark offers the inside view of embedding thought leadership within an organization. Together, these episodes show you how to move ideas from theory to real-world influence.

Listen here: Discovering Thought Leadership – Mark Smith

What if your team—not just your leaders—held the key to breakthrough performance?

Today, Peter Winick sits down with long-time friend and bestselling author Keith Ferrazzi to explore why “leadership” alone isn’t enough anymore. Keith’s new work, "Never Lead Alone", moves beyond the individual and puts the spotlight on "teamship"—a powerful, often-overlooked force in organizational transformation.

Keith shares how he’s evolved from "Never Eat Alone"—a networking classic—into building high-performing teams inside Fortune 500 companies. But this isn’t just about motivation. It’s about methodology. Codified insights. Research-backed models. Keith reveals how he helps leaders double market cap by engineering behavior change at the team level, not just at the top.

You’ll learn why methodology beats storytelling, why collaboration is the new leadership, and how research—done with clients—can be both a content engine and a revenue stream. Keith also outlines how aspiring thought leaders can start by defining ten transformational takeaways, then refine and test them before writing a word.

This episode isn’t just for authors or coaches. It’s for anyone
serious about scaling their thought leadership into real impact.
Whether you're inside a $200B company or building your brand, Keith shows you how to package your ideas to create change—and monetize it.

Three Key Takeaways:

• Teamship Over Leadership
Keith introduces the concept of teamship—a shift from individual
leadership to empowering entire teams to take ownership of outcomes. He argues that in today’s complex environments, real transformation happens when everyone on the team steps up, not just the person at the top.

• Codify Your Methodology
Keith stresses that great thought leadership isn’t just about
storytelling—it’s about creating repeatable, scalable systems. He
encourages aspiring thought leaders to start by defining ten
transformational takeaways and building their intellectual property around those core ideas.

• Use Research as a Revenue Engine
Rather than treating research as a cost center, Keith explains how he partners with organizations to co-create studies that drive both insight and income. This approach not only funds his work but creates built-in audiences and credibility before a book or product even launches.

If Keith Ferrazzi’s insights on teamship and codifying leadership
resonated with you, don’t miss our episode with Julie Williamson.

Julie takes a deep dive into how aligned communication and leadership strategy can unlock the full potential of your teams—echoing Keith’s core message that transformation isn’t a solo act. Where Keith challenges leaders to move from authority to collaboration, Julie shows you how to create that alignment across teams to drive real results.

Listen to both episodes and walk away with a clearer understanding of how to lead through teams, build scalable methodologies, and create impact across an entire organization.

Listen to Julie Williamson’s episode now.

What does it take to transform a mission-driven organization into a high-velocity execution machine?

Today, Peter Winick sits down with Suba Vasudevan, COO of Mozilla, to explore how thought leadership drives impact inside and outside the organization. Suba isn’t just talking about brand elevation—she’s focused on aligning thought leadership with Mozilla’s double bottom line: financial success and a healthy internet.

You’ll hear how she uses thought leadership to drive strategic clarity, cultural alignment, and real-world execution across a global, mission-focused team. Suba unpacks how leaders can build trust, model transparency, and scale their thinking across a workforce by showing up authentically—whether that’s in a Slack message or on a podcast.

From AI adoption to KPIs, Suba makes it clear: thought leadership isn’t optional for modern executives—it’s core to leading transformation.

She offers a candid look at how leaders should use their voice—not just for visibility, but as a catalyst for cultural change, employee productivity, and long-term innovation.

Suba’s message is simple and powerful: If you’re not investing in thought leadership, you’re holding your team back.

Three Key Takeaways:

• Thought Leadership Is a Leadership Imperative
Suba emphasizes that thought leadership isn’t optional—it’s foundational to effective leadership in today’s world. It’s how leaders align teams, build trust, and scale their vision across an organization. She views it as table stakes for anyone serious about transformation.

• Execution and Culture Must Be Intertwined
Driving results at Mozilla means more than setting KPIs. Suba connects culture to execution, highlighting that metrics only matter when they’re backed by employee belief, buy-in, and shared values. Thought leadership is her tool to bridge that gap.

• AI Is a Culture Shift, Not Just a Tech Shift
Suba doesn’t just endorse using AI—she models it. By openly using tools like ChatGPT and encouraging her team to do the same, she’s shaping a culture of innovation, experimentation, and productivity. Her approach shows how leadership can normalize and accelerate change from the top.

If you found Suba Vasudevan’s episode valuable—especially her take on aligning leadership, culture, and execution—then you won’t want to miss our conversation with Harry Kraemer on Value-Based Thought Leadership.

Like Suba, Harry emphasizes the power of authenticity, clarity, and consistency in leadership. He explores how values-driven decision-making builds trust, scales alignment, and creates long-term impact inside complex organizations. While Suba applies these principles to tech and innovation, Harry brings a timeless leadership lens from his experience as a CEO and professor at Kellogg.

What if the game of Whac-A-Mole perfectly described your leadership challenges?

Ric Shriver and Jeff Fierstein think it does. These two veteran consultants have spent over four decades tackling recurring, high-stakes issues inside organizations—and they’ve captured those lessons in their book "Leadership Whack-A-Mole: Actionable Strategies to Leadership Challenges".

Today's episode, Ric and Jeff join Peter to explore how they've turned decades of shared experience into a practical, real-world guide for leaders. They break down the leadership issues that keep popping up across industries—and how to stop reacting and start leading with intent.

You’ll hear how they co-authored the book using a creative “client and consultant” back-and-forth format, bringing both the problem and the solution to life. They explain why holistic thinking and real-world examples matter more than trendy buzzwords, and how their book is designed as a field manual—not theory—for leaders at all levels.

Ric and Jeff also speak candidly about what it’s like to move from writing to marketing—especially when you’re more comfortable solving problems than promoting your own work. Their insights are honest, valuable, and relevant for any thought leader looking to get their ideas into the hands of decision-makers.

If you’ve ever felt like you're playing Whack-A-Mole in your business, this episode offers the clarity—and calm—you need.

Three Key Takeaways:

• Leadership Challenges Are Recurring—But Solvable
Many leaders face the same issues over and over, much like a game of Whack-A-Mole. Ric and Jeff highlight that these aren’t random events—they're symptoms of deeper systemic issues. Their book offers a practical, experience-based approach to diagnosing and solving those patterns.

• Thought Leadership Can Be Built from Shared Experience
Rather than theory or research alone, their content comes from decades of real-world consulting work. By using a client-consultant format, they deliver insight from both sides of the leadership equation, making their ideas accessible and actionable for readers.

• Marketing a Book Requires a Mindset Shift
Writing the book was only half the battle. Ric and Jeff learned that promoting thought leadership requires stepping into new roles—connecting with networks, refining their message, and overcoming the reluctance to "sell." Believing deeply in their content helped them get comfortable with promotion.

If you enjoyed our conversation with Ric Shriver and Jeff Fierstein on turning decades of consulting experience into practical thought leadership, you won’t want to miss this episode: Advice for Marketing, Messaging, and Publishing Books with Aurora Winter.

Just like Ric and Jeff, the Aurora dove into the real-world challenges authors and thought leaders face—not just in writing the book, but in getting it into the right hands.

You’ll hear candid advice on crafting compelling messaging, navigating the business side of publishing, and building visibility through smart marketing. Both episodes highlight a critical truth: writing a great book is just the beginning.

Whether you're an author, consultant, or executive with ideas to share, this conversation will help you move from manuscript to market with clarity and confidence.

What if you could lead organizational change the same way revolutions overthrow regimes?

Today on Leveraging Thought Leadership, Peter Winick sits down with Greg Satell—co-founder of ChangeOS, bestselling author of "Cascades: How to Create a Movement That Drives Transformational Change", and one of the world’s top experts on transformational change. Greg doesn’t just talk about change—he’s lived through it, from leading media organizations during the Orange Revolution in Ukraine to building practical frameworks used by today’s largest corporations.

Greg shares why traditional change management often fails and how organizations can instead harness the power of movements. Drawing from real-world revolutions and network science, he explains why resistance is predictable, why change requires collective action, and how to create sustainable, culture-driven transformation that sticks.

He also breaks down the tools and models behind his work—like the Resistance Inventory and Cultural Trigger Mapping—and why building evangelists inside your organization is critical to long-term success. If your team is struggling with change fatigue, inertia, or lack of alignment, Greg’s insights offer a radically different way forward.

This episode is packed with sharp, actionable frameworks for CEOs, CHROs, transformation leaders, and fellow thought leaders alike. If you're looking to drive change that actually lasts—this conversation is a must-listen.

Three Key Takeaways:
• Change is a people problem, not just a strategy problem.
Successful transformation requires shifting beliefs and behaviors—not just processes or structures.

• Resistance is predictable—and manageable.
Most change initiatives fail because they don’t identify or plan for resistance. A resistance inventory helps leaders anticipate and navigate pushback.

• Lasting change spreads like a movement.
True transformation requires internal evangelists who influence their networks, making the change sustainable beyond any one leader or initiative.

If Greg’s episode sparked your interest in how movements drive lasting change, you’ll want to explore our conversation with Urvashi Bhatnagar on Implementing Niche Solutions at Scale. Both episodes dive into the challenge of turning big ideas into sustainable results—whether it’s building cultural momentum for transformation or scaling specialized solutions across complex organizations. Urvashi’s insights on aligning niche innovations with organizational structures complement Greg’s frameworks for overcoming resistance and creating internal evangelists. Together, these episodes offer a powerful blueprint for leaders who need to drive change that sticks and scales.

What if you could design the future — instead of reacting to it?

In today's episode of Leveraging Thought Leadership, Peter Winick sits down with futurist and design strategist Lisa Kay Solomon to explore how leaders can use design thinking to actively shape what’s next.

Lisa is a Designer-in-Residence at Stanford’s d.school, an educator, a bestselling author, and a respected voice on the Thinkers50 Radar list. She helps leaders and organizations make better long-term decisions in a short-term world. Her superpower? Turning vague uncertainty into actionable insight — by teaching leaders how to think like futurists.

Lisa shares how she guides boards, conference planners, and executive teams through complex challenges. She doesn’t just create better experiences — she builds capabilities that last. Whether it’s designing strategic conversations or preparing teams to operate in ambiguity, Lisa brings a toolkit of creative, repeatable practices to move from stuck to strategic.

If you’ve ever found yourself saying, “Yeah, but that would never happen here,” Lisa has a chapter — and a strategy — just for you.

This conversation is packed with high-impact takeaways for those who want to lead with intention and design a future worth inhabiting.

Three Key Takeaways:

• Designing the Future Is a Teachable Skill
Lisa argues that futures thinking isn’t a mysterious talent—it’s a learnable capability. Most leaders have been trained to focus on short-term goals. Lisa teaches them how to widen their lens, shift perspective, and think long-term using strategic design practices.

• Great Ideas Need More Than Strategy—They Need Capability
Organizations often bring Lisa in to spark innovation—whether at board meetings or large conferences. But the real value she delivers goes beyond a single event. She helps teams build the capabilities to sustain innovation, adapt to change, and continue asking the right questions long after she’s gone.

• Overcoming the “Yeah, Buts” That Block Progress
Lisa names the top three “yeah, buts” that sabotage future thinking: short-term pressure, lack of resources, and not knowing how. Her approach disarms these mental blockers by reframing possibility as practical—and showing leaders how to move from reactive to proactive in shaping what’s next.

If you found Lisa Kay Solomon’s insights on designing the future and building long-term leadership capabilities compelling, you won’t want to miss our episode with Joseph Press: Thought Leadership for Future Thinking. Both Lisa and Joseph explore how leaders can move beyond short-term fixes to shape more intentional, future-ready organizations. While Lisa focuses on strategic conversations and capability building through design, Joseph dives into how thought leadership and digital transformation intersect to foster future thinking. Together, these episodes offer a powerful one-two punch for anyone looking to lead with clarity, creativity, and courage in uncertain times. Listen to both and equip yourself with the mindset and tools to not just predict the future—but actively shape it.

In this special compilation episode of Leveraging Thought Leadership, host Bill Sherman brings together four voices at the forefront of AI and innovation: Jen Cohen, Stephanie Grayson, Amelia Ross, and Spencer Ante. Each offers a powerful, firsthand take on how AI is changing the way we lead, communicate, and make decisions.

Jen Cohen explores how AI can amplify—rather than replace—human potential. She’s seen how automation can unlock joy and confidence, from safe driving to elder care. For Cohen, AI is about purpose, empathy, and enabling people to thrive through their “ikigai.”

Stephanie Grayson shares how AI is becoming an essential research partner in the world of B2B thought leadership. But she also flags real risks—from bias to hallucinations—and warns that without humans in the loop, AI can damage brand trust faster than it can build it.

Amelia Ross breaks down how natural language processing (NLP) can make sense of real-time chaos, like the war in Ukraine. She reveals how AI-driven insights helped governments and companies cut through disinformation and find clarity in crisis—demonstrating the societal power of smart content strategy.

And Spencer Ante takes us to the edge of the AI frontier, where generative tools like ChatGPT are reshaping not just how we work, but how we think. A former investigative journalist, he calls on business leaders to collaborate with AI—not fear it—and to focus on managing truth, training systems, and preserving human creativity and empathy.

From content to ethics, strategy to scalability, this episode is a must-listen for anyone leading in a world shaped by machines—and guided by human insight.

Four Key Takeaways

AI should be used to amplify human capability, not replace it. Whether in automated driving or elder care, AI can remove risk and enhance joy—while preserving purpose and human involvement.

Thought leadership must remain human-led and carefully validated. AI is a powerful research assistant, but without human oversight, it risks spreading misinformation and damaging trust.

AI-driven NLP can turn unstructured real-time data into actionable insight, helping organizations cut through disinformation and respond quickly to fast-changing global events.

AI won’t replace human creativity—it will augment intelligence. Leaders must learn to collaborate with AI tools, supervise them, and guide them with empathy and strategy.