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Leveraging Thought Leadership

Leveraging Thought Leadership

著者: Peter Winick and Bill Sherman
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Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved. マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • Execution Eats Ideas for Breakfast: Building Real Businesses from Big Ideas | David Bell | 654
    2025/07/03

    What happens when a top-tier academic walks away from the ivory tower and becomes a powerhouse investor?

    In this episode, Peter Winick sits down with David Bell—former Wharton professor, founder of Idea Farm Ventures, and investor in some of the biggest direct-to-consumer brands you know: Warby Parker, Bonobos, Harry’s, Diapers.com, and Jet.com.

    David shares his journey from academia to entrepreneurship, offering real insight into why some thought leaders are drawn to the business world—and how they can thrive there. It’s not just about having ideas. It’s about turning those ideas into scalable, revenue-generating ventures. Execution isn’t optional. It’s everything.

    We dig into the frameworks David uses to evaluate whether a business is built for success—or doomed by bad execution. Why do 90% of ventures fail? Why do smart people struggle to build smart businesses? And how can thought leaders avoid the trap of "great idea, poor implementation"?

    You’ll hear how David thinks about reinvention, the crumbling edges of higher education, and why thought leaders need more than charisma—they need operational rigor. This isn’t theory. It’s the playbook for transforming thought leadership into a business engine.

    Three Key Takeaways:

    Ideas are easy—execution is everything. Most ventures fail not because of bad ideas, but because of poor execution. Thought leaders need discipline in branding, pricing, and go-to-market strategies.

    Academia is no longer the only path. Experts are increasingly leaving universities to apply their knowledge in startups, tech, and corporate innovation roles—where their insights can drive real-world impact.

    Strong thought leadership needs a solid business model. Concepts must be packaged into tangible, scalable offerings to succeed—whether that’s products, platforms, or frameworks.

    If you found the David Bell episode insightful—especially the focus on turning great ideas into scalable businesses—don’t miss our conversation with Michael McFall, co-CEO of Biggby Coffee. Like David, Michael dives deep into the reality that execution—not just inspiration—is what drives success. He shares hard-earned lessons on building systems, staying aligned with your purpose, and scaling a business without losing sight of your values. Both episodes tackle the tough questions around bringing thought leadership to life in the real world. Tune in to hear how strategy meets sweat equity.

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    20 分
  • Why Thought Leaders Must Learn to Lead Across Cultures | Jane Hyun | 653
    2025/06/29

    What if cultural fluency was the leadership skill no one taught you—but every global leader needs?

    Today I had the pleasure of sitting down with Jane Hyun—global leadership strategist, executive coach, and author of three books including "Breaking the Bamboo Ceiling"—to explore how high-performing teams thrive on difference, not in spite of it. Jane shares how her early years as an immigrant in New York shaped a lifelong commitment to helping people lead across cultural lines with authenticity and impact.

    We unpack her concept of “cultural fluency”—the skill of working effectively with people who don’t look, think, or act like you. It’s not about checking boxes. It’s about making the invisible visible and using difference as a leadership advantage. Jane explains how organizations often overlook deep cultural factors that influence trust, motivation, and team dynamics—and what happens when they start to notice.

    From keynotes to executive coaching, Jane builds frameworks that help leaders and organizations lead better, sell better, and grow smarter—especially in a world that’s only becoming more complex and connected. We also talk about the emotional and intellectual work of carrying an idea like “breaking the bamboo ceiling” for over 20 years—and how thought leadership evolves when it’s lived, not just taught.

    If you lead teams, create culture, or want to sharpen your edge as a communicator—this conversation is your wake-up call. Cultural fluency isn’t optional anymore. It’s mission-critical.

    Three Key Takeaways:

    Cultural Fluency Is a Learnable Leadership Skill
    Cultural fluency—Jane's signature concept—isn’t innate, and it’s not just about surface-level etiquette. It’s the ability to recognize, respect, and leverage human differences to drive better business outcomes. Leaders who develop this skill are more effective at collaboration, innovation, and navigating global complexity.

    Difference Drives Performance—When It's Understood
    Multicultural teams only outperform homogeneous ones when leaders understand how to harness cultural differences. Suppressing difference creates friction and missed opportunity. Embracing it—with intention—unlocks trust, engagement, and results.

    Thought Leadership Is a Lifelong Journey, Not a Title
    Jane didn’t set out to become a thought leader—she followed her curiosity and passion to solve a problem she lived through. Over time, that experience evolved into frameworks, language (“breaking the bamboo ceiling,” “cultural fluency”), and a platform that empowers others. The best thought leadership emerges from lived experience, not just expertise.

    If today’s episode sparked your thinking on cultural fluency and leading across differences, you’ll want to dive into our conversation on "The Intersection of Leadership, Business, Culture, and Spirituality" with Eboni Adams Monk. It explores similar themes—like authentic leadership, navigating complexity, and creating inclusive spaces—but adds a powerful lens of purpose and spiritual alignment. Both episodes offer insight into what it really takes to lead with intention in today’s diverse, fast-changing world. Don’t miss it.

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    39 分
  • Rethinking Incentives: What Leaders Miss About Employee Engagement | Stephan Meier | 652
    2025/06/22

    Are your compensation strategies sabotaging employee engagement?

    In this episode of Leveraging Thought Leadership, host Peter Winick sits down with Stephan Meier, Chair of the Management Division at Columbia Business School and a leading voice in behavioral economics.

    Stephan shares insights from his journey—from academia to the Federal Reserve to corporate advisory—exploring how behavioral science can reshape the way organizations understand motivation, incentives, and employee experience.

    They dive into why traditional, money-centric reward systems fall short—and how many leaders still default to outdated playbooks. Stephan challenges organizations to look beyond perks and pay, and instead design work environments that leverage autonomy, purpose, and learning.

    The conversation introduces the concept behind his new book, "The Employee Advantage", and draws a powerful parallel: Treat employees like customers. Personalize their experience. Listen deeply. Improve constantly.

    This episode offers practical, research-backed ideas that any leader can implement to drive performance, engagement, and retention. If you think a ping-pong table is the answer to your culture problems, think again.

    Three Key Takeaways:

    Money isn’t enough – Beyond a certain point, financial incentives have limited impact on motivation. Intrinsic drivers like autonomy, purpose, and learning matter more.

    One-size-fits-all doesn’t work – Just as customer experience is personalized, employee experience should be too. Engagement improves when organizations tailor motivation strategies to individual needs.

    Culture is built through systems – Perks like ping-pong tables won’t fix disengagement. Real impact comes from designing systems that listen to employees and support continuous improvement.

    If Stephan Meier’s insights on behavioral economics and humanizing the workplace sparked your interest, you’ll want to check out this powerful conversation with Ryan McCarty and Mark Goulston.

    While Stephan focused on the science behind motivation and engagement, Ryan and Mark dive into the heart of it—how purpose, empathy, and service can transform leadership and culture. It’s a natural next step in rethinking what truly drives people at work.

    Discover how servant leadership can elevate your impact and deepen connection across your organization: Listen to the episode.

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    20 分

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