Join Andre and subscription app marketing legend Thomas Petit for a deep dive into "Signal Engineering" - the art and science of optimizing the data signals you send back to ad networks to dramatically improve campaign performance.

In this episode, Thomas reveals advanced strategies that go far beyond basic event optimization, including:

- How to "fake" user values to guide ad networks toward your most valuable customers

- Why gaming companies do the OPPOSITE of subscription apps when handling whale users

- The counterintuitive approach of lowering high-value user signals to prevent campaign disruption

- Real examples of signal manipulation that improved traffic quality over 6 months

- When automation actually makes your job MORE complex, not easier

Key Takeaways:

✅ How signal engineering differs from traditional event optimization

✅ Advanced value manipulation techniques for different verticals

✅ Why creative iteration still trumps technical optimization

✅ The future of UA in an increasingly automated world

✅ When to invest in signal engineering vs. when it's overkill

Whether you're spending $1K or $400K per day, this episode will change how you think about the data you're feeding to Facebook, Google, TikTok, and other ad networks.

Perfect for: UA Managers, Growth Marketers, Performance Marketing Teams, Agency Owners

Chapters

• 00:00 - Introduction & Welcome to Thomas Petit
• 02:00 - What is Signal Engineering?
• 04:30 - Advanced Value Manipulation Techniques
• 09:00 - Testing and Measuring Signal Changes
• 12:20 - Timeline and Implementation Strategy
• 15:30 - Creative vs. Signal Engineering Impact
• 19:00 - Product Optimization and Full-Funnel Thinking
• 23:00 - The Future of UA in an Automated World
• 26:00 - Network-Specific Signal Strategies
• 31:00 - When Signal Engineering Makes Sense
• 34:00 - Creative Production Priority
• 36:20 - Wrap-up and Key Takeaways

🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •

Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/

What do bubble-tea pop-ups and free iPhones have to do with one of Canada’s fastest-growing fintech apps? In this episode of Let’s Talk Ads, Admiral Media CEO Andre Kempe sits down with Natasha Saviuk, the Growth Director who helped Wealthsimple 10× assets under management by turning bold brand moments into viral acquisition loops.

🎧 Press play to learn:

• The inside story of Wealthsimple’s “Free iPhone Frenzy” and how a CAC stunt delivered record-high signups
• Why Natasha bets on IRL theatrics (yes, bubble-tea stands) to supercharge digital referral funnels
• A step-by-step breakdown of her 4-layer virality stack
• Creative testing tactics that lowered paid-social CPAs
• How to align legal, product and paid teams so wild ideas actually ship
• Natasha’s favorite growth metric (it’s not ROAS) and the dashboards she refreshes every morning

Timestamps:

00:01:17 - 00:02:36

Natasha’s Role & WealthSimple’s Mission

00:02:37 - 00:07:15

Incentives as a Growth Strategy

00:07:16 - 00:11:37

Why Incentives Work for High-Net-Worth Users

00:11:38 - 00:14:40

Building Winning Incentive Campaigns

00:14:41 - 00:20:31

Impact on Paid Social & CAC

00:20:32 - 00:27:26

Neuroscience → Marketing: Natasha’s Career Path

00:27:27 - 00:33:26

Memorable Failures & Lessons

00:33:27 - 00:42:15

Scaling Growth via Campus & Referral Tactics

00:42:16 - 00:49:01

Team Structure & Cross-Functional Growth

00:49:02 - 00:50:18

Closing Remarks

Connect & Subscribe

• Looking for a Full Funnel Digital Marketing Agency, specialized in mobile growth? Contact Admiral Media

• Follow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-saviuk/

• Got growth questions? Ping Andre on LinkedIn: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/

• Never miss an episode—hit ★ Follow on Spotify and drop us a rating!

🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •

Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/

From 0 to 50 million users, with ZERO tracking - Let's Talk Ads with Atishay Jain from SplashLearn

What if you had to scale a kids’ app to 50 million users without IDs, cookies or retargeting?

SplashLearn’s Growth Director Atishay Jain did exactly that—and in this episode of Let’s Talk Ads he breaks down the privacy-first playbook that still converts in a COPPA-ruled world.

Inside you’ll hear:

0:00 Intro & why tracking is off-limits for kids apps

3:12 COPPA, GDPR-K & California laws decoded

8:45 Meta & Google set-ups that still deliver when SKAN is useless

14:10 Creative tactics: turning boring math drills into thumb-stopping UGC

18:52 Incentives that pull parents in—without shady targeting

23:30 Attribution when you can’t follow the user

28:05 “measurement” vs. “tracking” and how to pitch it internally

32:40 Building a multi-app portfolio: SplashLearn, SplashJunior & SplashBox

36:55 Atishay’s biggest mistake—and the growth habit that fixed it

👤Guest

Atishay Jain — Growth Director, SplashLearn

🎙️Host

Andre Kempe — Founder & CEO, Admiral Media

🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •

Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/