Signal Engineering: Buzzword or Secret Weapon?
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Signal Engineering: Buzzword or Secret Weapon?
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Join Andre and subscription app marketing legend Thomas Petit for a deep dive into "Signal Engineering" - the art and science of optimizing the data signals you send back to ad networks to dramatically improve campaign performance.
In this episode, Thomas reveals advanced strategies that go far beyond basic event optimization, including:
- How to "fake" user values to guide ad networks toward your most valuable customers
- Why gaming companies do the OPPOSITE of subscription apps when handling whale users
- The counterintuitive approach of lowering high-value user signals to prevent campaign disruption
- Real examples of signal manipulation that improved traffic quality over 6 months
- When automation actually makes your job MORE complex, not easier
Key Takeaways:
✅ How signal engineering differs from traditional event optimization
✅ Advanced value manipulation techniques for different verticals
✅ Why creative iteration still trumps technical optimization
✅ The future of UA in an increasingly automated world
✅ When to invest in signal engineering vs. when it's overkill
Whether you're spending $1K or $400K per day, this episode will change how you think about the data you're feeding to Facebook, Google, TikTok, and other ad networks.
Perfect for: UA Managers, Growth Marketers, Performance Marketing Teams, Agency Owners
Chapters
- 00:00 - Introduction & Welcome to Thomas Petit
- 02:00 - What is Signal Engineering?
- 04:30 - Advanced Value Manipulation Techniques
- 09:00 - Testing and Measuring Signal Changes
- 12:20 - Timeline and Implementation Strategy
- 15:30 - Creative vs. Signal Engineering Impact
- 19:00 - Product Optimization and Full-Funnel Thinking
- 23:00 - The Future of UA in an Automated World
- 26:00 - Network-Specific Signal Strategies
- 31:00 - When Signal Engineering Makes Sense
- 34:00 - Creative Production Priority
- 36:20 - Wrap-up and Key Takeaways
🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •
Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/