Episode 7: Why Your Stockists Don’t Reorder (And How to Fix It)

You worked hard to get that first wholesale order — so why aren’t they reordering?

In this episode, we’re talking about one of the most common gaps in wholesale: the follow-up. Because most buyers don’t ghost you on purpose — they just haven’t heard from you. And staying visible is what keeps you relevant… and keeps the reorders coming in.

We’ll cover why reorders are the easiest sales to make (and often the most overlooked), how to follow up without feeling pushy, and what kind of visibility actually builds trust and gets results.

💡 Real-life result: One client shifted her follow-up strategy and turned a quiet stockist into a consistent monthly buyer — without discounting or chasing.

Episode Breakdown:

00:00 — Introduction: Why Customers Don’t Reorder

00:28 — Meet Therese: Your Wholesale Growth Guide

00:37 — Season Overview: What’s in Store

00:56 — The Importance of Follow-Up for Reorders

01:30 — Overcoming the Fear of Following Up

02:13 — Building a Solid Reorder Strategy

02:23 — Staying Visible: Tips and Tricks

03:31 — Real-Life Success Stories

03:56 — Shifting Your Strategy for Consistent Reorders

04:29 — Join the Sales Growth Lab

04:57 — Conclusion: What’s Next?

🔗 Links & Resources:

✨ Join the Sales Growth Lab waitlist and get your free Email Pitch Checklist:

https://smallbusinesscollaborative.myflodesk.com/checklist

🌐 Learn more about the Sales Growth Lab program:

https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

📱 Follow Therese on Instagram:

https://instagram.com/smallbusinesscollaborative

✅ If you enjoyed this episode, don’t forget to follow Let’s Talk Shop so you never miss a new one. Interviews with product-based brands are coming soon — and they’re packed with practical wholesale tips you won’t want to miss.

Episode 6: 5 Big Mistakes I See in Wholesale Pitches

If you’ve been sending pitches and hearing crickets — this episode is for you.

Even with great products, unclear or hesitant emails will get ignored. In this episode, I break down the 5 most common (and fixable) pitch mistakes I see from product-based business owners — and what to do instead.

We’ll talk about:

• Why vague pitches don’t work (even when your products are amazing)

• The “hope you’re well” trap — and what to say instead

• How to sound confident without being pushy

• Why clear next steps matter more than ever

• The truth about follow-ups (hint: you’re not being annoying)

I’ll also share a real result from one of my Sales Growth Lab students — and how a simple pitch rewrite lead to two replies and one order right away.

If you want to pitch with more confidence and finally start hearing back from stockists, this one’s a must-listen.

🧠 Timestamps

00:00 – Introduction: The Struggle with Wholesale Pitches

00:23 – Recap of Previous Episodes

01:05 – Today’s Focus: Improving Your Email Sales Pitch

01:26 – Common Mistakes in Email Pitches

02:01 – Mistake 1: Vague Pitches

03:13 – Mistake 2: The ‘Hope You’re Well’ Trap

04:06 – Mistake 3: Lack of Confidence

04:56 – Mistake 4: No Clear Call to Action

05:17 – Mistake 5: Not Following Up

05:42 – Success Stories and Final Tips

06:23 – Conclusion and Next Episode Teaser

🎯 Want to improve your pitches today?

Join the Sales Growth Lab waitlist and I’ll send you my free Email Pitch Checklist right away. You’ll also be the first to know when the programme reopens and inside you get access to my custom chat gpt that helps you write a full 6-touchpoint email funnel in 30 minutes — tailored to your business.

→ https://smallbusinesscollaborative.myflodesk.com/checklist

🔗 Resources & Links

• Sales Growth Lab info: https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

• Website: https://smallbusinesscollaborative.co.uk

• Instagram: https://instagram.com/smallbusinesscollaborative

If you’re not getting the wholesale sales you want — or need — the problem probably isn’t your products.

It’s that you’re trying to sell in a way that doesn’t suit you.

In this episode of Let’s Talk Shop, I’ll walk you through the five most common sales styles I see — and how each one can either help or hinder your wholesale growth. Whether you’re an overthinker, a spree seller, a ghost, a connector, or a hustler… you’ll leave this episode with clarity and next steps.

Because when you understand how you naturally sell, it becomes so much easier to build a strategy that actually works for you — and finally stop second-guessing everything.

00:00 Introduction to Wholesale Sales Challenges

00:31 Meet Your Host: Therese

00:34 Overview of the Season

00:55 Introduction to Sales Styles

01:38 Sales Style 1: The Overthinker

02:53 Sales Style 2: The Spree Seller

04:12 Sales Style 3: The Ghost

05:08 Sales Style 4: The Connector

06:28 Sales Style 5: The Hustler

07:27 Why Your Sales Style Matters

08:21 Client Success Story

08:59 Sales Growth Lab: Your Path to Success

09:49 Conclusion and Call to Action

Get the Free Email Pitch Checklist

→ https://smallbusinesscollaborative.myflodesk.com/checklist

Join the Waitlist for Sales Growth Lab

→ https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

Inside the program, you’ll also get access to my custom ChatGPT tool that helps you write a 6-part wholesale email funnel in 30 minutes — tailored to your products and buyers.

Visit My Website

→ https://smallbusinesscollaborative.co.uk

Follow Me on Instagram

→ https://instagram.com/smallbusinesscollaborative