Episode 7: Why Your Stockists Don’t Reorder (And How to Fix It)

You worked hard to get that first wholesale order — so why aren’t they reordering?

In this episode, we’re talking about one of the most common gaps in wholesale: the follow-up. Because most buyers don’t ghost you on purpose — they just haven’t heard from you. And staying visible is what keeps you relevant… and keeps the reorders coming in.

We’ll cover why reorders are the easiest sales to make (and often the most overlooked), how to follow up without feeling pushy, and what kind of visibility actually builds trust and gets results.

💡 Real-life result: One client shifted her follow-up strategy and turned a quiet stockist into a consistent monthly buyer — without discounting or chasing.

Episode Breakdown:

00:00 — Introduction: Why Customers Don’t Reorder

00:28 — Meet Therese: Your Wholesale Growth Guide

00:37 — Season Overview: What’s in Store

00:56 — The Importance of Follow-Up for Reorders

01:30 — Overcoming the Fear of Following Up

02:13 — Building a Solid Reorder Strategy

02:23 — Staying Visible: Tips and Tricks

03:31 — Real-Life Success Stories

03:56 — Shifting Your Strategy for Consistent Reorders

04:29 — Join the Sales Growth Lab

04:57 — Conclusion: What’s Next?

🔗 Links & Resources:

✨ Join the Sales Growth Lab waitlist and get your free Email Pitch Checklist:

https://smallbusinesscollaborative.myflodesk.com/checklist

🌐 Learn more about the Sales Growth Lab program:

https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

📱 Follow Therese on Instagram:

https://instagram.com/smallbusinesscollaborative

✅ If you enjoyed this episode, don’t forget to follow Let’s Talk Shop so you never miss a new one. Interviews with product-based brands are coming soon — and they’re packed with practical wholesale tips you won’t want to miss.