Brian Massey, founder of Conversion Sciences, joins Craig Andrews to unpack the power of leadership through rigorous experimentation. Known as the "Conversion Scientist," Brian has spent over 15 years transforming how businesses approach their websites—moving from guesswork to data-backed results.

In this conversation, Brian breaks down why most companies treat their websites like static brochures and how that mindset kills performance. He explains his framework for the five types of websites and why identifying your type is the first leadership step in digital strategy.

Brian also dives into A/B testing, revealing why it’s not just about increasing conversions—it’s about creating a culture of learning and humility. He shares costly redesign failures from major brands and why launching a new website without testing is one of the riskiest moves a leader can make.

Finally, Brian reflects on how AI is reshaping marketing and what leaders must do to stay ahead.

Want to learn more about Brian Massey's work? Check out their website at https://conversionsciences.com.

Connect with Brian Massey on LinkedIn at https://linkedin.com/in/bmassey.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Chris Szado learned leadership the hard way—dodging lightning strikes and supertankers on commercial fishing boats off Canada’s Pacific coast. Now, he brings that high-stakes clarity to corporate sales. In this episode, Chris shares how his upbringing in a dangerous, consequence-heavy environment shaped his approach to leadership, trust, and accountability.

Craig and Chris dig into the difference between anxiety and fear, persuasion versus convincing, and why emotional readiness trumps facts when delivering hard truths. Chris challenges leaders to stop obsessing over their “why” and instead obsess over their “where”—the clear, repeatable objective that gives teams direction.

They also explore how standards and psychological safety create the conditions for creativity and performance. If you’re leading a sales team, building a business, or wondering why your strategy isn’t sticking, this episode will force you to rethink your approach to leadership and alignment.

Want to learn more about Chris Szado's work? Check out their website at https://www.liftsalesconsultants.com.

Connect with Chris Szado on LinkedIn at https://www.linkedin.com/in/chris-szado-14690a43/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Sree Kaluva built his career designing enterprise systems for global Fortune 500s. But what drives him now is helping small business owners thrive with the same kind of technology—without the cost or complexity. In this episode, Sree unpacks how leadership isn't just about people—it's about giving them the tools to succeed.

Drawing from his own journey, including childhood lessons from his father’s pen-and-paper business, Sree explains how the lack of real-time data and automation holds companies back. He shares how My Work Belt—his all-in-one business operating system—removes friction, reveals hidden inefficiencies, and delivers insights that help teams grow without burning out.

From automating invoices and tracking project profitability to empowering frontline staff with transparent data, Sree makes the case that true leadership is removing obstacles. And when employees have clarity and control, they don’t quit—they lean in.

Want to learn more about Sree Kaluva’s work? Check out their website at https://www.myworkbelt.com.

Connect with Sree Kaluva on LinkedIn at https://www.linkedin.com/in/skaluva/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Claire Ansell didn’t just build a business—she built a movement. As the founder and CEO of Business Powerhouse, Claire helps entrepreneurs escape overwhelm and lead with strategy, structure, and clarity. In this episode, she breaks down how leadership starts with self-awareness, not hustle.

Claire shares how growing up with high expectations—and overcoming the limits of dyslexia—shaped her ability to create systems that drive results. She explains why most business owners mistake busyness for progress and reveals how her tactical acceleration plan brings instant clarity to chaotic operations.

From identifying the wrong customers to wasting 700 hours a year, Claire exposes the traps small business leaders fall into—and how to get out. Her message is simple: lead with purpose, build with intention, and stop doing work that drains you.

Want to learn more about Claire Ansell’s work? Check out her website at https://www.businesspowerhouse.com.

Connect with Claire Ansell on LinkedIn at https://www.linkedin.com/in/coachclarity/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Jack Cohen, CEO of Dark Knight Ventures, joins Craig Andrews to explore the leadership tools that shaped his 40+ year career in commercial real estate and finance. In this episode, Jack breaks down the principles from his book, The Freedom Frameworks, revealing how practical tools—not empty platitudes—help leaders accelerate growth and stay grounded.

Jack shares his philosophy: great leaders acquire skills, accumulate experiences, and develop strong relationships. He unpacks how curiosity fuels those pillars and discusses how “red shirt moments”—unique personal insights—help leaders stand out and build trust.

Jack also speaks candidly about burnout, recovery strategies, and why high-impact leadership demands more than just hustle—it requires deliberate self-renewal. He explains how his aviation hobby and martial arts discipline help him stay sharp and energized. The conversation wraps with actionable frameworks that listeners can immediately use to lead better, think clearer, and create more value.

Want to learn more about Jack Cohen's work? Check out their website at https://darkknightventures.net/.

Connect with Jack Cohen on LinkedIn at https://www.linkedin.com/in/jack-m-cohen-9543269/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Ken Cox doesn’t just talk about leadership—he builds systems that enable it. In this episode, Ken shares how a turbulent upbringing and early tech exposure shaped his leadership style. From hanging around small-town entrepreneurs to diving into the early days of the internet, Ken turned challenges into fuel. He opens up about his dyslexia and how technology gave him a voice, eventually becoming a champion for small businesses and digital empowerment.

Ken explains why he treats AI like employees—and why leadership in the AI era means creating systems that manage, train, and direct those “digital hires.” He urges leaders to stop fearing AI and start leading it. The result? Businesses that run smarter, faster, and leaner.

Whether it’s streamlining customer service or qualifying leads, Ken breaks down how focused AI tools can give business owners time to lead—not just manage chaos.

Want to learn more about Ken Cox's work? Check out his website at https://inlink.com/

Connect with Ken Cox on LinkedIn at https://www.linkedin.com/in/kencox/

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/

Steve Duddy doesn’t just lead companies—he shapes cultures, mentors future leaders, and makes bold moves under pressure. In this episode, he shares hard-earned leadership lessons from the operating room to the boardroom. From his early days in medical device sales to running multimillion-dollar divisions, Steve reveals how leadership is less about credentials and more about people.

He discusses how real leadership happens in uncertainty—when the path forward is unclear and the stakes are high. He explains how he guided teams through SEC audits, product shortages, and pandemic disruptions without losing trust or momentum. Steve also breaks down how to turn adversity into creativity, and why asking the right questions matters more than having all the answers.

Steve believes strong leadership builds environments where people want to give their best—because they feel seen, supported, and challenged. His leadership style balances structure with adaptability and ambition with empathy. Whether mentoring a first-time CEO or rallying a startup team, Steve shows what it really means to lead with purpose.

Want to learn more about Steve Duddy's work? Check out their website at https://www.DuddyExecutiveServicesInc.com.

Connect with Steve Duddy on LinkedIn at https://www.linkedin.com/in/steveduddy/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Devan Gonzalez didn’t stumble into leadership—he forged it in the fire of martial arts mats and business mistakes. In this episode, Devan unpacks how discipline, mindset, and purposeful mentorship shaped his journey from teen instructor to fitness franchise founder. He shares what most leaders miss: showing up beats motivation every time. Leadership isn’t about knowing everything—it’s about building systems so others don’t need you to. Devan dives into the bumps he hit, from marketing misfires to realizing common sense isn’t universal—it’s learned. He reveals how empowering his business partner by treating him like a franchisee, not a co-founder, unlocked scalability and clarity. You’ll also hear his unfiltered take on decision-making, delegation, and how Covid didn’t break his business—it boosted it. This is a masterclass in turning grind into growth and chaos into clarity.

Want to learn more about Devan Gonzalez's work? Check out their website at https://www.strive11fitness.com/franchise.

Connect with Devan Gonzalez on LinkedIn at https://www.linkedin.com/in/devangonzalez/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.