Brian Massey, founder of Conversion Sciences, joins Craig Andrews to unpack the power of leadership through rigorous experimentation. Known as the "Conversion Scientist," Brian has spent over 15 years transforming how businesses approach their websites—moving from guesswork to data-backed results.

In this conversation, Brian breaks down why most companies treat their websites like static brochures and how that mindset kills performance. He explains his framework for the five types of websites and why identifying your type is the first leadership step in digital strategy.

Brian also dives into A/B testing, revealing why it’s not just about increasing conversions—it’s about creating a culture of learning and humility. He shares costly redesign failures from major brands and why launching a new website without testing is one of the riskiest moves a leader can make.

Finally, Brian reflects on how AI is reshaping marketing and what leaders must do to stay ahead.

Want to learn more about Brian Massey's work? Check out their website at https://conversionsciences.com.

Connect with Brian Massey on LinkedIn at https://linkedin.com/in/bmassey.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Chris Szado learned leadership the hard way—dodging lightning strikes and supertankers on commercial fishing boats off Canada’s Pacific coast. Now, he brings that high-stakes clarity to corporate sales. In this episode, Chris shares how his upbringing in a dangerous, consequence-heavy environment shaped his approach to leadership, trust, and accountability.

Craig and Chris dig into the difference between anxiety and fear, persuasion versus convincing, and why emotional readiness trumps facts when delivering hard truths. Chris challenges leaders to stop obsessing over their “why” and instead obsess over their “where”—the clear, repeatable objective that gives teams direction.

They also explore how standards and psychological safety create the conditions for creativity and performance. If you’re leading a sales team, building a business, or wondering why your strategy isn’t sticking, this episode will force you to rethink your approach to leadership and alignment.

Want to learn more about Chris Szado's work? Check out their website at https://www.liftsalesconsultants.com.

Connect with Chris Szado on LinkedIn at https://www.linkedin.com/in/chris-szado-14690a43/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Sree Kaluva built his career designing enterprise systems for global Fortune 500s. But what drives him now is helping small business owners thrive with the same kind of technology—without the cost or complexity. In this episode, Sree unpacks how leadership isn't just about people—it's about giving them the tools to succeed.

Drawing from his own journey, including childhood lessons from his father’s pen-and-paper business, Sree explains how the lack of real-time data and automation holds companies back. He shares how My Work Belt—his all-in-one business operating system—removes friction, reveals hidden inefficiencies, and delivers insights that help teams grow without burning out.

From automating invoices and tracking project profitability to empowering frontline staff with transparent data, Sree makes the case that true leadership is removing obstacles. And when employees have clarity and control, they don’t quit—they lean in.

Want to learn more about Sree Kaluva’s work? Check out their website at https://www.myworkbelt.com.

Connect with Sree Kaluva on LinkedIn at https://www.linkedin.com/in/skaluva/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.