• Last Chance Tourism

  • 2025/01/18
  • 再生時間： 27 分
  • ポッドキャスト

Last Chance Tourism

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  • This week, we take a look at Last Chance Tourism.


    Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.


    Namely, they are vanishing.


    From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.


    So people are rushing to these locations, afraid they might miss their last chance to see them.


    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

This week, we take a look at Last Chance Tourism.


Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.


Namely, they are vanishing.


From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.


So people are rushing to these locations, afraid they might miss their last chance to see them.


Hosted on Acast. See acast.com/privacy for more information.
続きを読む 一部表示
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