In this episode, we hand the mic to Dan Wheeler, a key figure in Hull and East Yorkshire’s tourism industry. Having been at Hull City Council for 16 years, Dan shares how the region has transformed since becoming the 2017 UK City of Culture, highlighting the importance of effective marketing, sustainability, and community engagement.

💬 “ I think tourism can easily be written off as unsustainable, but you've got to look at the full picture: economic, social, and heritage sustainability too.”

Dan discusses Hull’s diverse attractions, events like Collider Fest, and how tourism contributes nearly £1billion to the economy and supports 17,000 jobs.

It’s a conversation about the power of storytelling, local pride, and building a tourism economy that benefits both visitors and residents.

We’re kicking off Season One, by handing the mic to Knapton Wright co-founder and director - farmer, business owner and creative force - Louise Wright.

Interviewed by fellow co-founder and her other half, Alex, this episode explores what it means to truly live and work with intention - whether it’s working on her family-run farm, co-owning an accommodation business or hand-crafting jewellery, Louise brings purpose and people into everything she does.

💬 “Everything we do has this thread of sustainability running through it.”

From protecting heritage to building community and reducing plastic, Louise shares how thoughtful choices - both big and small - can lead to real, positive change for people and the planet.

It’s a conversation about purpose, passion, and doing good all, while doing what you love.