From the City of Culture to the Culture of Community
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From the City of Culture to the Culture of Community
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In this episode, we hand the mic to Dan Wheeler, a key figure in Hull and East Yorkshire’s tourism industry. Having been at Hull City Council for 16 years, Dan shares how the region has transformed since becoming the 2017 UK City of Culture, highlighting the importance of effective marketing, sustainability, and community engagement.
💬 “ I think tourism can easily be written off as unsustainable, but you've got to look at the full picture: economic, social, and heritage sustainability too.”
Dan discusses Hull’s diverse attractions, events like Collider Fest, and how tourism contributes nearly £1billion to the economy and supports 17,000 jobs.
It’s a conversation about the power of storytelling, local pride, and building a tourism economy that benefits both visitors and residents.