Think lowering your prices will win customer loyalty? Think again.

Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers?

In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raising prices, how business owners unknowingly sabotage themselves by serving the wrong customers, and the one shift that can make your business profitable without cutting corners.

If you're tired of price wars and discount-driven customers, this episode is for you.

• How to price your products without chasing away loyal customers
• How to stop attracting the wrong customers who drain your business
• How big brands secretly raise prices without backlash
• How to increase efficiency instead of lowering prices
• How to communicate price increases without losing trust

• Why do some companies shrink portions instead of raising prices?
• How do you get customers to pay more without complaining?
• What’s the difference between B2B and B2C pricing strategies?
• Should you ever change your product to match customer demand?
• How do you increase prices without losing business?

If you’re ready to stop fighting for pennies and start building real customer loyalty, listen now, subscribe, and leave us a review.

Are you ready for the sweeping changes coming in 2025?

In this thought-provoking episode, Ethan King and Justin King share bold predictions for how AI, hybrid work, and evolving business models will shape our lives and industries. They explore the rise of AI-powered micropreneurs, the balance between automation and human authenticity, and the role of blockchain in navigating a digital-first world. This conversation will leave you inspired and equipped to embrace the future with confidence.

What you will learn in this episode:

• How to use AI agents to boost productivity and revenue.
• How personal branding can help you stay relevant in an AI-driven economy.
• How hybrid work is transforming industries and employee expectations.
• How blockchain could ensure authenticity in an increasingly digital world.
• How the gig economy is evolving into a “micropreneur economy.”

Questions answered in this episode:

• How will AI disrupt industries and reshape careers?
• What does it mean to manage your own AI-powered business?
• How can small businesses stay competitive in an AI-first era?
• What role will human connection play in a tech-driven future?
• How can governments and businesses use blockchain to manage AI?

🎙️ Don’t miss these predictions that could change everything. Listen now, subscribe for more episodes, and leave a review to help others discover the show!

Are you holding back your story—and denying others the inspiration they need?

In this episode, Justin King unveils his ambitious plan to celebrate his 40th birthday by running 10 marathons in 10 days along South Africa's breathtaking coastline. Inspired by the concept of Misogi—a ritual turned philosophy about tackling one impossible challenge each year—Justin reflects on why this personal endeavor is more than just a physical test.

Ethan challenges Justin to stop viewing sharing as bragging and instead embrace it as teaching. This conversation is a wake-up call to anyone hesitating to share their greatness with the world.

What you will learn in this episode:

• How to reframe self-promotion as service to others.
• How tackling monumental challenges can redefine your limits.
• How the concept of Misogi can help you break through mental barriers.
• How sharing your journey can inspire and empower others.

Questions answered:

• What does it mean to do something so challenging it feels impossible?
• How can personal growth and professional branding coexist?
• Why should you reframe storytelling as teaching?
• How does embracing discomfort lead to self-discovery?

Don’t keep your greatness to yourself—be inspired to share it!

Listen to this transformative episode of Kingspiration now. Don’t forget to subscribe and leave a review to keep the inspiration flowing!