The saying goes, "Do what you love and you'll never work a day in your life." But what if turning your passion into a business actually destroys it?

In this episode, American entrepreneur Ethan King and South African entrepreneur Justin King unpack the hidden traps of going pro.

Is passion enough?

Can talent really translate into income?

And what happens when your favorite thing suddenly has to pay the bills?

From speaking on big stages to launching a design business to running a national sports brand, Ethan and Justin share stories that will make you rethink the leap from hobby to hustle.

Listen in before you turn your passion into your paycheck.

What you will learn in this episode:

• How to test if your passion has true market demand

• How to shift from hobbyist to professional without killing the joy

• How to avoid vague ambition and build real momentum

• How to launch quickly and gather the feedback that matters

Questions answered:

• Should you really turn your passion into a business?

• When is the right time to go from side hustle to full-time?

• How do you know if people will actually pay for your work?

• What risks come with monetizing your favorite activity?

• Can you still love it when it becomes your job?

Listen now, subscribe, and leave a review.

King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Share this episode with someone who's thinking about making the leap.

Is the "stay hard" gospel pushing you toward bankruptcy...of body, bank account, and spirit?

In this incendiary episode of King Moves, entrepreneurs Ethan King (Atlanta) and Justin King (Cape Town) flip the script on the cult of endless grind preached by David Goggins and the Iron Cowboy.

They argue that for 99% of us, mimicking ultramasochists could be a shortcut to knee surgery, divorce, and burned‑out businesses.

Justin brands the movement performative suffering, exposing how social‑media hero worship turns self‑harm into a virtue signal.

Ethan reveals why raw desire without strategic exits is just ego dressed as courage.

Together they lay out the heresy: real champions know when to quit, and live to win the next round.

• How to detect performative suffering disguised as “toughness”

• When to quit earlier and still be taken seriously

• How to convert pain signals into smarter pivots

• How to build resilience that scales with age and ambition

• How to turn less grind into more profit

• Is David Goggins‑style grind useful—or reckless—for entrepreneurs?

• What’s the ROI of quitting before you break?

• How do you separate ego from legitimate endurance?

• Can you lead teams without glorifying sleepless martyrdom?

Have you ever been ghosted? Are you guilty of ghosting?

In this episode of King Moves, Ethan and Justin call out the silent killer of business momentum: lack of responsiveness.

Your ability—or failure—to reply sends a message louder than your words. It’s not just about missed messages; it’s about missed respect, missed opportunities, and missed growth.

Responsiveness is polite and it’s powerful.

When you ignore, delay, or disappear after promising to follow up, you’re telling people exactly how reliable you are. Ethan shares why he sees communication delays as red flags, and Justin explains how to train people on what to expect from you.

This episode is a wake-up call for anyone who wants to protect their brand, reputation, and relationships.

What you will learn in this episode:

• How to use responsiveness as a signal of your responsibility

• How to “train” people in how to communicate with you

• How to avoid becoming the bottleneck in collaborations

• How to use tools or systems to handle communication overload

• How to set and manage expectations in different time zones or priorities

Questions answered:

• Does responsiveness really reflect responsibility?

• When is it okay not to reply?

• How should you manage digital boundaries and expectations?

• Should you automate your email responses?

• How do you handle working across time zones effectively?

🎧 Listen now, subscribe, and leave a review. Catch King Moves on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.