The saying goes, "Do what you love and you'll never work a day in your life." But what if turning your passion into a business actually destroys it?

In this episode, American entrepreneur Ethan King and South African entrepreneur Justin King unpack the hidden traps of going pro.

Is passion enough?

Can talent really translate into income?

And what happens when your favorite thing suddenly has to pay the bills?

From speaking on big stages to launching a design business to running a national sports brand, Ethan and Justin share stories that will make you rethink the leap from hobby to hustle.

Listen in before you turn your passion into your paycheck.

What you will learn in this episode:

• How to test if your passion has true market demand

• How to shift from hobbyist to professional without killing the joy

• How to avoid vague ambition and build real momentum

• How to launch quickly and gather the feedback that matters

Questions answered:

• Should you really turn your passion into a business?

• When is the right time to go from side hustle to full-time?

• How do you know if people will actually pay for your work?

• What risks come with monetizing your favorite activity?

• Can you still love it when it becomes your job?

Listen now, subscribe, and leave a review.

King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Share this episode with someone who's thinking about making the leap.