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In his inspiring speech at the 2024 Lawntrepreneur Academy, Keith Kelfas discusses the importance of grit in overcoming professional and personal challenges. Drawing from his own experiences in the landscaping business and his faith in God, Keith shares powerful stories of perseverance, emotional growth, and the journey through highs and lows. He emphasizes the significance of honesty in business, the importance of setting expectations with clients and staying composed under pressure. Keith underscores that success comes from within, staying true to oneself, and always honouring God. Through anecdotes and practical advice, he motivates the audience to rise above adversity and carve their own path to success. "No matter what you're going through or how a customer treats you, it's never, ever, ever admissible or okay to have a negative energy with the next customer. It's not their fault. " - Keith Kalfas Topics Covered: Overcoming Challenges and Finding Grit The Landscaping Business Journey A Difficult Client Encounter Personal Struggles and Resilience A New Opportunity Unexpected Offer and Integrity Detailed Job Breakdown Communication and Customer Expectations Job Interruption and Resumption Payment Dispute and Resolution Faith and Personal Reflections Key Takeaways Finding and Maintaining Grit: Grit is essential for overcoming challenges in life and business, especially during discouraging times when resilience can feel out of reach. Maintaining determination helps navigate tough situations, allowing for personal and professional growth despite setbacks. Honoring and Putting God First: Faith plays a significant role in finding strength and maintaining resilience, offering peace and guidance during times of stress and emotional turmoil. Honoring spiritual beliefs can have a profound positive impact on both personal and professional life. Customer Interactions and Professional Integrity: Interactions with clients highlight the importance of professionalism and integrity, even in challenging situations. Transparency, honesty, and assertiveness are crucial for build Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP