Jonathan Goodman is a successful entrepreneur, author, and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners.

Jon’s been featured in a number of business and fitness publications including Men's Health, Forbes, Entrepreneur, and many more. Over 200 coaches and small business owners in more than 120 countries have purchased business development materials from him.

The basis for Jon and Greg’s conversation is Jon’s new book:
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Jon and Greg took a unique approach to this conversation with Jon analyzing Greg’s side business (Intentional Wisdom) through the frameworks he lays out in the book.

Episode timestamps:

(04:14) – Doing interesting sh$t in real life
(07:50) – Why Jonathan wrote The Obvious Choice
(11:46) – Don’t prioritize likes and follows over real customers
(14:08) – Analyzing Greg’s business through Jonathan’s frameworks
(25:33) – Why coaching may be the business model of the future
(40:21) – How trust transcends expertise

Follow Jonathan Goodman: • Twitter: @itscoachgoodman • Instagram: @itscoachgoodman • YouTube: Jonathan Goodman • LinkedIn: Jon Goodman • Podcast: The Obvious Choice • Weekly Newsletter: 5 Reps on Friday Get Jonathan’s Latest Book:
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Follow Greg:

Twitter/X @gregorycampion

Intentional Wisdom newsletter: gregcampion.substack.com

In this episode of Intentional Wisdom, the tables are turned and Greg’s friend, Rich Howe, interviews him on the topic of How to Launch a Podcast.

This episode should be helpful for anyone considering creating their own podcast. It covers a ton of ground including:

(03:01) – Rich’s newsletter business and why he’s launching a podcast
(07:08) – Why podcasts aren’t necessarily a “top of funnel” tactic
(09:31) – Why the riches are in the niches
(12:30) – The most rewarding parts of starting a podcast
(18:27) – Deciding on a microphone, webcam and lighting
(26:46) – The best recording software
(29:31) – The best editing software
(32:46) – How to distribute your podcast
(34:55) – Creating thumbnails for YouTube
(38:21) – Episode cadence and how to source guests
(46:48) – How to create social media clips & where to post them
(51:51) – Is Zoom an option for recording?
(55:25) – The magical power of Descript’s Studio Sound function

Be sure to subscribe to Greg’s newsletter, Intentional Wisdom, to receive the full summary and recap of this episode complete with Greg’s favorite resources on the topic: https://gregcampion.substack.com/

In this episode of the Intentional Wisdom Podcast, Greg Campion engages in a deep conversation with Oliver Burkeman, acclaimed author and journalist known for his books '4,000 Weeks' and 'Meditations for Mortals.'

They discuss critical life philosophies including the concept of living intentionally, scruffy hospitality, and handling the modern world's overwhelming flow of information. This episode delves into the significance of balancing productivity with enjoyment, the pitfalls of perfectionism, and the importance of accepting life's inherent uncertainties.

Episode segments:

(02:46) - Why Oliver wrote his new book, Meditations for Mortals

(04:36) - The Concept of Imperfectionism

(06:56) - Greg’s experience as a “guinea pig” for the new book

(18:31) - Why life is more like a Kayak than a Super Yacht

(24:38) - Perfectionist Fantasy and Daily Life

(34:10) - The Case for 'Daily-ish'

(37:31) - Balancing Health and Enjoyment

(39:01) - The Problem with Perfectionism

(44:31) - People Pleasing and Authenticity

(51:35) - Scruffy Hospitality

(55:16) - Navigating the Attention Economy

(01:03:21) - Applying Insights to Life

(01:08:37) - Conclusion and Final Thoughts

Related links:

- Meditations for Mortals by Oliver Burkeman: https://www.amazon.com/Meditations-Mortals-Embrace-Limitations-Counts/dp/0374611998

- Oliver’s Twitter/X account: https://x.com/oliverburkeman

- Greg’s newsletter: https://gregcampion.substack.com/