Jonathan Goodman is a successful entrepreneur, author, and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners.

Jon’s been featured in a number of business and fitness publications including Men's Health, Forbes, Entrepreneur, and many more. Over 200 coaches and small business owners in more than 120 countries have purchased business development materials from him.

The basis for Jon and Greg’s conversation is Jon’s new book:
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Jon and Greg took a unique approach to this conversation with Jon analyzing Greg’s side business (Intentional Wisdom) through the frameworks he lays out in the book.

Episode timestamps:

(04:14) – Doing interesting sh$t in real life
(07:50) – Why Jonathan wrote The Obvious Choice
(11:46) – Don’t prioritize likes and follows over real customers
(14:08) – Analyzing Greg’s business through Jonathan’s frameworks
(25:33) – Why coaching may be the business model of the future
(40:21) – How trust transcends expertise

Follow Jonathan Goodman: • Twitter: @itscoachgoodman • Instagram: @itscoachgoodman • YouTube: Jonathan Goodman • LinkedIn: Jon Goodman • Podcast: The Obvious Choice • Weekly Newsletter: 5 Reps on Friday Get Jonathan’s Latest Book:
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Follow Greg:

Twitter/X @gregorycampion

Intentional Wisdom newsletter: gregcampion.substack.com