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  • 145. How to implement systems for inclusive marketing, with Kumi Croom

    145. How to implement systems for inclusive marketing, with Kumi Croom
    2025/01/09
    Agencies are an integral partner and part of the marketing process for many brands. But when it comes to incorporating inclusion into the work brands produce, if the agency isn’t an inclusive marketing or multi-cultural marketing agency, infusing inclusion isn’t something that always happens consistently. So that’s why I was excited to sit down with my guest today, Kumi Croom, Managing Director at Duncan Channon, a marketing agency, who’s done a really fantastic job of operationalizing inclusive marketing into the way her agency shows up and delivers for clients. Get the Inclusion and Marketing Newsletter Duncan Channon
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    33 分
  • 144. A chat with Wistia co-founder and CEO about inclusive marketing

    144. A chat with Wistia co-founder and CEO about inclusive marketing
    2025/01/02
    In this episode, I had a conversation with Chris Savage, co-founder and CEO of Wistia, a video marketing company, on their Talking Too Loud podcast, all about inclusive marketing. Get the Inclusion & Marketing Newsletter Wistia
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    35 分
  • 143. The mistake that made me

    143. The mistake that made me
    2024/12/27
    On this episode -- I'm bringing you an interview I did with Eman Ismail, on her super cool show Mistakes That Made Me. In it, I talk about my journey to becoming an inclusive marketing strategist, and the mistakes I made as a business owner (for years) that led me to be in this position today. And of course, we get into a real good chat about inclusive marketing in practice -- which you'll find at the beginning of this episode. Get the Inclusion & Marketing Newsletter Mistakes That Made Me podcast
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    1 時間 22 分
  • 142. How to more people feel seen, with Jasmine Star

    142. How to more people feel seen, with Jasmine Star
    2024/12/19
    Representation matters. I think people know this, and get it intuitively, but for some, it can be hard to do in practice consistently. In this episode -- I'm bringing to you my chat with Jasmine Star on her podcast --- which is all about how we can do a better job of bringing representation to the forefront of our thinking, as we work to make more people feel seen, supported, and like they belong with our brand. Get the Inclusion & Marketing Newsletter
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    32 分
  • 141. How to be effective with inclusive marketing over the long-term

    141. How to be effective with inclusive marketing over the long-term
    2024/12/12
    As I've worked with clients of various sizes over the years, one of the things that has become clear is that an organizational transformation is required. You can't do the same thing or slightly different things every now and then and expect to attract and retain a more diverse customer base over the long term. In this episode, I walk you through nine core components of the organizational transformation needed to enable sustained inclusive marketing success—in essence, to help you build an inclusive brand. Get the Inclusion & Marketing Newsletter
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    18 分
  • 140. This AI tool assesses how inclusive brands are

    140. This AI tool assesses how inclusive brands are
    2024/12/06
    In this episode, I sat down with Asha Shivaji and Jason Klein, co-founders of SeeMeIndex, and AI tool that evaluates how inclusive brands are with their marketing across a number of factors. We covered a lot during our chat, including trends they've identified in their work as they've evaluated brands across many industries, including the beauty and wellness industries. Get the Inclusion & Marketing Newsletter SeeMe Index The UN Business Case for Inclusive Marketing More data on how inclusive brands drive sales
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    35 分
  • 139. The biases we hold

    139. The biases we hold
    2024/11/28
    My personal belief is that we all hold some time of bias -- much of it unconscious. In this episode, I share a brief story of when one of mine recently showed up. Also covered is the impact of bias in marketing. Get the Inclusion & Marketing Newsletter
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    8 分
  • 138. How smart brands demonstrate their values to consumers

    138. How smart brands demonstrate their values to consumers
    2024/11/21
    Brand values are increasingly more important to consumers. As a result, brands need to communicate not only what their values are but how they are living them. In this episode, I walk through various ways brands are demonstrating not only what their values are, but how they are living them. Get the Inclusion & Marketing Newsletter Episode 122: How Michael Graves Design and Pottery Barn are working to bring accessible design to more consumers Brands mentioned in this episode: Ben & Jerry's Patagonia Seer Interactive The Home Depot Tory Burch Warby Parker Michael Graves Design
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    15 分