• Inclusion and Marketing

  • 著者： Sonia Thompson
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Inclusion and Marketing

著者： Sonia Thompson
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  • Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
    Sonia Thompson
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あらすじ・解説

Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
Sonia Thompson
マーケティング 経済学
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エピソード
  • 145. How to implement systems for inclusive marketing, with Kumi Croom

    145. How to implement systems for inclusive marketing, with Kumi Croom
    2025/01/09
    Agencies are an integral partner and part of the marketing process for many brands. But when it comes to incorporating inclusion into the work brands produce, if the agency isn’t an inclusive marketing or multi-cultural marketing agency, infusing inclusion isn’t something that always happens consistently. So that’s why I was excited to sit down with my guest today, Kumi Croom, Managing Director at Duncan Channon, a marketing agency, who’s done a really fantastic job of operationalizing inclusive marketing into the way her agency shows up and delivers for clients. Get the Inclusion and Marketing Newsletter Duncan Channon
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    33 分
  • 144. A chat with Wistia co-founder and CEO about inclusive marketing

    144. A chat with Wistia co-founder and CEO about inclusive marketing
    2025/01/02
    In this episode, I had a conversation with Chris Savage, co-founder and CEO of Wistia, a video marketing company, on their Talking Too Loud podcast, all about inclusive marketing. Get the Inclusion & Marketing Newsletter Wistia
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    35 分
  • 143. The mistake that made me

    143. The mistake that made me
    2024/12/27
    On this episode -- I'm bringing you an interview I did with Eman Ismail, on her super cool show Mistakes That Made Me. In it, I talk about my journey to becoming an inclusive marketing strategist, and the mistakes I made as a business owner (for years) that led me to be in this position today. And of course, we get into a real good chat about inclusive marketing in practice -- which you'll find at the beginning of this episode. Get the Inclusion & Marketing Newsletter Mistakes That Made Me podcast
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    1 時間 22 分

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