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In this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how personal narratives not only humanize a business but can also be the most powerful marketing strategy available.

Renee shares her journey from Capitol Hill reporting to consulting business owners on how to shape and share stories that stick. We discuss:

Why Storytelling is a Marketing Superpower

Balancing Vulnerability and Credibility

Finding Stories in the Everyday

Turning Life Into Email Content

Key Takeaways for Marketers

• Storytelling is both a practice and a mindset—start noticing, not just narrating
• Personal connection beats polished perfection when it comes to content
• Sharing your point of view and experience builds the know, like, and trust factor faster than any trend

Whether you’re a reluctant sharer or a natural open book, Renee’s practical storytelling tips will help you build authentic connections with your audience—and grow your business in the process.

Connect with Renee Frojo:
WEBSITE: https://www.reneelynnfrojo.com/
INSTAGRAM - https://www.instagram.com/reneelynnfrojo/
LINKEDIN - https://www.linkedin.com/in/renee-lynn-frojo/
X - https://x.com/frojofeed

Are you ready to start seeing stories everywhere? Tune in for a fresh, real, and encouraging take on how to use storytelling as your marketing strategy.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Want to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom Altman

If tech overwhelms you but you know it could change the way you work and market—this episode is your gateway to clarity.

Tom Altman, longtime CIO/CTO, tech strategist, and AI advocate, joins me to talk about how small businesses can stop drowning in complexity and start using technology to scale smartly. From cutting proposal time in half to turning AI into your standard operating procedure assistant, Tom shares no-fluff insights that save time, reduce stress, and help you grow—even as a team of one.

We cover:

🎯 How Small Businesses Can Leverage Tech to Scale
• Why shiny tools aren’t the problem—it’s lack of systems
• The real reason to start documenting your processes now
• How to use AI to create SOPs (even if you hate writing them)
• The “system map” every business owner should create

🤖 AI Tools That Make Marketing and Ops Smarter
• Why Copilot might be the most underutilized asset in Microsoft 365
• How to use Zoom, Teams, or Meet to create transcriptions that write themselves
• Why ChatGPT, Gemini, and NotebookLM are more than content tools
• How to use AI as your “empathetic lens” to improve messaging

🛠 Security, Automation, and the Risks You Might Be Overlooking
• The overlooked danger of file access in AI-assisted workspaces
• Why standardizing permissions is critical (and often skipped)
• The dotted-line system Tom uses to track manual vs. automated processes
• How to create automations that check on your automations

📈 Scaling with Purpose: Marketing Lessons from a Tech Leader
• Tom’s biggest SEO mistake—and how to never get your dev site indexed by Google
• Why your “top 10 proposals” should live in a folder right now
• How AI can turn your best client work into templates and time-savers
• Why legacy systems still matter—and how to bridge the gap with AI

Whether you’re a solopreneur, marketer, or small team ready to compete with the big dogs, Tom offers clear and actionable tips to transform how you work with technology (even if you don’t love it).

“AI doesn’t take your place—it gives you more time to do the things only you can do.” – Tom Altman

Tom Altman’s contact info and resources
LinkedIn: https://www.linkedin.com/in/tomaltman/
Website: https://altuscxo.com/

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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In this episode of Imperfect Marketing, host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business owners and entrepreneurs.

Darren shares his journey from corporate recruiting and photography to launching two podcasts and building a thriving content ecosystem. From simple tech setups to editing hacks and promotion strategies, this episode is your all-in-one starter guide to launching a podcast with imperfect action.

We explore:

Why Podcasting Still Works in 2025

• Darren's shift from traditional marketing to digital content—and why podcasting stood out
• The personal connection podcasts create by putting your voice in someone’s ear for 30–60 minutes
• Why guesting is a great first step—and how to make the most of it with repurposing

Getting Started Without the Overwhelm

• Why podcasting today is more accessible than ever (you can start for under $200)
• Recommended low-budget tools like Zoom, Podbean, Riverside, and simple mic setups
• There are no hard rules—your podcast can be as short or long, polished or raw as you want

Tackling the Tech and Editing

• Darren’s take on modern editing tools like Descript, iMovie, CapCut, and AI solutions
• Why you don’t need to edit every “um” and “ah”—natural is better than robotic
• Streamlining your workflow by editing video/audio together in one place

Promotion: The Most Important Piece

• The biggest mistake podcasters make (hint: not promoting enough!)
• Darren’s tips on ongoing podcast promotion using clips, snippets, quotes, newsletters, and more
• Tools he loves: Opus Clip, Canva, Riverside, ChatGPT for show notes and blogs

Making Your Podcast Content Work Harder

• Why podcasting creates five types of content: audio, video, images, quotes, and written
• Repurposing strategies to avoid “everything looking the same” on your social channels
• Darren’s advice: creativity is a muscle—exercise it regularly to stay fresh and inspired

The Business Value of Podcasting

• Why podcasting saves time and amplifies your marketing
• Building trust, authority, and audience connection with consistent publishing
• How podcasting helps you build relationships faster than a website ever could

Darren’s No-Fluff Advice

• You’re already creating content—why not podcast and kill two birds with one stone?
• Use AI to save hours of editing and content creation time
• Don’t chase perfection—launch with what you have and iterate

Key Takeaways for Marketers

• Podcasting is more accessible, affordable, and effective than ever
• Imperfect action beats no action—just start
• Promotion is just as important as production
• Podcasting builds trust faster than most marketing channels

Whether you're a solopreneur thinking about launching a show or a business owner ready to maximize your content strategy, this episode will give you the real-world tools and encouragement you need to get started now—not later.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here