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In this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how personal narratives not only humanize a business but can also be the most powerful marketing strategy available.

Renee shares her journey from Capitol Hill reporting to consulting business owners on how to shape and share stories that stick. We discuss:

Why Storytelling is a Marketing Superpower

Balancing Vulnerability and Credibility

Finding Stories in the Everyday

Turning Life Into Email Content

Key Takeaways for Marketers

• Storytelling is both a practice and a mindset—start noticing, not just narrating
• Personal connection beats polished perfection when it comes to content
• Sharing your point of view and experience builds the know, like, and trust factor faster than any trend

Whether you’re a reluctant sharer or a natural open book, Renee’s practical storytelling tips will help you build authentic connections with your audience—and grow your business in the process.

Connect with Renee Frojo:
WEBSITE: https://www.reneelynnfrojo.com/
INSTAGRAM - https://www.instagram.com/reneelynnfrojo/
LINKEDIN - https://www.linkedin.com/in/renee-lynn-frojo/
X - https://x.com/frojofeed

Are you ready to start seeing stories everywhere? Tune in for a fresh, real, and encouraging take on how to use storytelling as your marketing strategy.

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