The Journey from Startup to SaaS Marketing Expert

In this inaugural episode of the Consulting Spotlight podcast, Brandon Falcon shares his transformative journey from a $1,000 startup to founding Falconics, a specialized B2B SaaS marketing agency. Brandon reveals how his team evolved from local web design to becoming a trusted partner for Fortune 500 marketing agencies, ultimately finding their passion in the B2B software space.

The Power of Empathetic Marketing

He discusses their unique "60 conversations in 60 days" methodology, emphasizing the power of authentic founder-customer dialogue in building lasting relationships. Through real-world examples and practical insights, Brandon explains how empathetic marketing helps software companies move beyond technical features to create emotional connections with users.

Building Sustainable Growth

The episode offers valuable perspectives on founder coaching, customer retention, and the importance of starting with clear messaging before rushing to market. Perfect for SaaS founders seeking to build meaningful customer relationships and achieve sustainable growth through human-centered marketing approaches.