Consulting Spotlight

著者： Software Oasis
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  • サマリー

  • Your essential guide to technology consulting trends, featuring data-driven insights, expert interviews with consulting executives, and actionable strategies. Consulting Spotlight is presented by Software Oasis, the trusted platform for connecting businesses with top consultants across the U.S. and Canada since 1998. Explore topics like reducing hiring errors with LinkedIn recommendations, skills-based hiring analytics, and IT innovations. Whether you're solving tough problems or seeking smart solutions, this podcast helps you go from challenges to successful outcomes—fast."
    2024 Software Oasis
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あらすじ・解説

Your essential guide to technology consulting trends, featuring data-driven insights, expert interviews with consulting executives, and actionable strategies. Consulting Spotlight is presented by Software Oasis, the trusted platform for connecting businesses with top consultants across the U.S. and Canada since 1998. Explore topics like reducing hiring errors with LinkedIn recommendations, skills-based hiring analytics, and IT innovations. Whether you're solving tough problems or seeking smart solutions, this podcast helps you go from challenges to successful outcomes—fast."
2024 Software Oasis
続きを読む 一部表示
エピソード
  • Brandon Falcon of Falconics: Building Trust in B2B SaaS Through Empathy

    Brandon Falcon of Falconics: Building Trust in B2B SaaS Through Empathy
    2024/12/31

    The Journey from Startup to SaaS Marketing Expert

    In this inaugural episode of the Consulting Spotlight podcast, Brandon Falcon shares his transformative journey from a $1,000 startup to founding Falconics, a specialized B2B SaaS marketing agency. Brandon reveals how his team evolved from local web design to becoming a trusted partner for Fortune 500 marketing agencies, ultimately finding their passion in the B2B software space.


    The Power of Empathetic Marketing

    He discusses their unique "60 conversations in 60 days" methodology, emphasizing the power of authentic founder-customer dialogue in building lasting relationships. Through real-world examples and practical insights, Brandon explains how empathetic marketing helps software companies move beyond technical features to create emotional connections with users.


    Building Sustainable Growth

    The episode offers valuable perspectives on founder coaching, customer retention, and the importance of starting with clear messaging before rushing to market. Perfect for SaaS founders seeking to build meaningful customer relationships and achieve sustainable growth through human-centered marketing approaches.
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    35 分

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