• How to build a product universe: Utility Driven Brands

  • 2024/11/21
  • 再生時間： 14 分
  • ポッドキャスト

How to build a product universe: Utility Driven Brands

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • What do Banana Republic and Google have in common?

    By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.

    In this excerpt from episode 2, Rei and Ana explore product pyramids of these brands, and how they grew through smart product-led branding.

    • Watch us on YouTube

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
    続きを読む 一部表示

あらすじ・解説

What do Banana Republic and Google have in common?

By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.

In this excerpt from episode 2, Rei and Ana explore product pyramids of these brands, and how they grew through smart product-led branding.

  • Watch us on YouTube

Follow Ana here:

  • Newsletter "The Sociology of Business"
  • New book "Hitmakers: How Brands Influence Culture"

Follow Rei here:

  • Rei's LinkedIn
  • Newsletter "The Intersection"
  • Rei's global innovation firm I&CO
続きを読む 一部表示
activate_buybox_copy_target_t1

How to build a product universe: Utility Driven Brandsに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。