Hitmakers: How Brands Influence Culture

著者： Rei Inamoto/Ana Andjelic
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  • Hitmakers is an exploration of cultural influence and how brands create it. Every two weeks, Ana Andjelic, a brand executive, and Rei Inamoto, a creative entrepreneur, talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.
    Copyright 2025 Rei Inamoto/Ana Andjelic
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あらすじ・解説

Hitmakers is an exploration of cultural influence and how brands create it. Every two weeks, Ana Andjelic, a brand executive, and Rei Inamoto, a creative entrepreneur, talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.
Copyright 2025 Rei Inamoto/Ana Andjelic
続きを読む 一部表示
エピソード
  • Why Brands Need Creative Strategy

    Why Brands Need Creative Strategy
    2025/01/23

    Creativity is not just an ideas game. More than anything, it’s a matter of process, organization, and the problem-solving abilities of the “backend” office. McKinsey study found that companies that prioritize creativity have 67 percent higher organic revenue growth than those who do not. Yet, creativity, despite its superior business value, is often siloed in “creative” departments like marketing, design or creative. Creativity is a company-wide mandate, and in this episode, Rei and I talk about how that looks like, which brands successfully implement it, and how to organize for creativity.

    • The Changing Role of Design By Rei Inamoto
    • @toraya.wagashi
    • Watch us on YouTube

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
    続きを読む 一部表示
    40 分
  • Who and What Influences Culture?

    Who and What Influences Culture?
    2025/01/09

    What is culture? Culture can mean a lot of different things, and in this episode we zero in on our working definitions, along with the brands, consumer behaviors, and trends that we can expect to see more of in 2025

    Show notes:

    • How to build brand energy by Grace Gordon
    • Marcijuš AI Studio
    • Deluxe: How Luxury Lost Its Luster by Dana Thomas
    • Watch us on YouTube

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
    続きを読む 一部表示
    44 分
  • Happy New Year

    Happy New Year
    2024/12/26

    In their last episode of 2024, Ana and Rei talk about predictions. Rather than predicting the future, companies should set themselves out for the future's inherent unpredictability. In this context, we unpack why "boring" brands are set to succeed, why smart glasses are going to be big, and why the retail middle may be coming back, thanks to Substack and AI. We wish everyone a happy new year!

    • Watch us on YouTube

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
    続きを読む 一部表示
    49 分
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