The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it.

Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact.

Find out:

• Why it’s important to create content that AI can’t create
• The types of content B2B marketers should focus on
• How to repurpose content and make it go further

Important links & mentions:

• How to Build a Winning Blog Content Strategy with Andy Crestodina www.content10x.com/322
• B2B Content Marketing Trends & Predictions for 2025 www.content10x.com/321
• 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297
• The 4 Rs of Repurposing Research with Michele Linn www.content10x.com/237
• Livestream Repurposing: The Good, The Bad, The Ugly www.content10x.com/186
• Why You Should Repurpose Your Livestream Videos with Matt Pierce www.content10x.com/176
• How to Repurpose a Virtual Event with Mark Huber www.content10x.com/225
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

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