Original research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing funnel with high-value, repurposable content that AI simply can’t replicate.

Find out:

• The value of original research in B2B marketing and how to choose the right topics
• How research-backed content boosts credibility and sets you apart from generic AI-generated noise
• Content creation and repurposing opportunities across multiple channels
• The role of proprietary research in demand generation, pipeline growth, and industry positioning
• Key insights from B2B industry experts and their approach to original research and reports

Important links & mentions:

• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/
• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• The 4 Rs of Repurposing Research with Michele Linn https://www.content10x.com/237/
• 7 Steps to Transform your B2B Report with Daniel Plume https://www.content10x.com/297/
• B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you find and book fantastic experts to interview? And how can you use expert interviews to create content that stands out?

To add value to our recent five-part miniseries on expert interviews, we’re bringing back a fantastic conversation from 2023 with Sarah Goff-Dupont, prev. Principal Writer for Work Life by Atlassian, executive ghostwriter, and public speaker.

Sarah delivered an insightful talk at Content Marketing World in 2022, Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews, which caught host Amy Wood’s attention – so much so that she invited her onto the podcast to dig deeper into the topic. In this episode, originally recorded in early 2023 but still just as useful today, Amy explores the art of expert interviews with Sarah, covering everything from preparation to execution and repurposing.

If you’ve been following our recent series, you’ll know we’re passionate about expert interviews and how they help create unique, high-value content. This episode ties in perfectly, providing a real-world perspective on how expert interviews are conducted in-house, why they’re so powerful, and how they open up a world of content opportunities.

Find out:

• Why expert interviews are a great way to create standout content
• How to find the right experts and get them to agree to an interview
• The best way to prepare and conduct interviews
• How to repurpose an interview into multiple pieces of valuable content

Important links & mentions:

• Sarah Goff-Dupont on LinkedIn: https://www.linkedin.com/in/sarahgoffdupont/
• Sarah on X: https://x.com/sarahgoffdupont/
• Atlassian: https://www.atlassian.com/
• The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/video10x-exec/
• Watch our Expert Interviews Miniseries on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared
• Listen to our Expert Interviews Miniseries: https://player.captivate.fm/collection/e9615e3d-b2fe-4895-9329-11b8cdd449fd
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week

In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews.

From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice to help you get the most from your expert interviews – so you can turn in-house expertise into high-value, impactful content.

Find out:

• The ideal interview length (and why anything over an hour is a risk)
• How often to run expert interviews and how to fit them into your content workflow
• The biggest mistakes marketing teams make when interviewing experts – and how to avoid them
• Why a relaxed, conversational approach leads to better expert interviews than a rigid Q&A
• How expert interviews fit into your wider content strategy

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter