In this midweek episode, Susan shares valuable insights on how salon and clinic owners can raise their profiles through the act of giving back. She emphasises the importance of community involvement, highlighting various ways to engage with local charities, schools, and colleges. Susan discusses the benefits of organising charity events, participating in local fairs, and offering mentorship to students, all of which can enhance one's reputation in the beauty industry.

KEY TAKEAWAYS

• Participating in local charity events or sponsoring them can significantly raise your profile in the community. Being visible at these events helps build a positive reputation.

• Working with local colleges and schools by giving talks or supporting events not only inspires the next generation but also allows you to connect with potential future employees.

• Hosting your own charity events, such as themed balls or challenges, can create a buzz around your business and enhance your reputation while supporting a good cause.

• Getting involved in industry boards or panels allows you to contribute positively to the industry, share your insights, and establish yourself as a thought leader.

• Offering your time to help at trade shows, especially for smaller suppliers or charities, can provide valuable networking opportunities and insights into the industry while giving back to the community.

BEST MOMENTS

"Giving back doesn't cost anything. And it is just such a great way to get a great reputation in the industry."

"If you are involved with your local colleges, it does mean that you can cherry pick the best students to come and work with you in the future."

"Rather than having a moan and a groan about what you think's wrong in the industry, do something positive about it."

"We had a competition where the children had to draw what they thought our beauty salon would be like inside."

"Even if it's just an hour, it makes such a difference."

HOST BIO

Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.

Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.

Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2.

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://susanroutledge.com

https://www.instagram.com/susan_routledge/

SPONSOR

https://www.phorest.com/