『Beauty Business Matters』のカバーアート

Beauty Business Matters

Beauty Business Matters

著者： Susan Routledge
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 "Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical knowledge to elevate their businesses. Whether you're a seasoned owner or an aspiring entrepreneur, this podcast delivers the expertise needed to stay ahead in the ever-evolving beauty industry. アート ファッション・テキスタイル マネジメント・リーダーシップ リーダーシップ 経済学 装飾美術および設計
エピソード
  • Celebrating Excellence: Insights into the Scratch Stars Awards and the Nail Olympia Competitions

    Celebrating Excellence: Insights into the Scratch Stars Awards and the Nail Olympia Competitions
    2025/06/30
    Susan sits down with Helena Biggs, the editorial director of Scratch magazine, to explore the vibrant and innovative world of the nail industry. With over 22 years of experience, Helena shares her journey from a multimedia journalism graduate to a key figure in beauty journalism, discussing the evolution of Scratch magazine and its impact on the nail sector. The conversation delves into the importance of standards, regulation, and the need for nail professionals to promote their skills and qualifications. Helena emphasizes the value of competitions and awards, such as the Scratch Stars Awards, as platforms for recognition and professional growth. KEY TAKEAWAYS Industry Growth and Opportunities: The nail industry is vibrant and innovative, with significant growth potential, especially in international markets. Scratch Magazine has seen an increase in US subscribers. Importance of Standards and Regulation: The UK nail industry is currently unregulated, which poses challenges for maintaining high standards. Value of Competitions and Awards: Participating in competitions like Nail Olympia and the Scratch Stars Awards can significantly enhance a nail technician's skills and profile. Pricing and Value Perception: Nail technicians are encouraged to charge their worth, as many clients may not understand the value of their skills and training. BEST MOMENTS "I think now that our industry has made moves in aesthetics with regard to licensing and stricter controls... Unfortunately, I think nails are quite far down the list." - Helena "The responsibility is twofold. Ultimately it's down to the beauty professional to shout about their accreditation... and it's up to the consumer to ask the right questions." - Helena "I think most people would go to a salon and look to see whether it's clean and tidy... but it's of course beyond that." - Susan "Competitions are really valuable... It's all about working on your timings, working on your accuracy, bettering your skills." - Helena HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    51 分
  • Behind the Mic: Susan Routledge Shares Her Journey in Podcasting and the Beauty Industry

    Behind the Mic: Susan Routledge Shares Her Journey in Podcasting and the Beauty Industry
    2025/06/23
    Susan is interviewed by Ryan, who takes the opportunity to delve into Susan's experiences and insights gained from hosting over 40 episodes of the podcast. They discuss the joy Susan finds in connecting with industry leaders and sharing valuable knowledge with her audience, emphasizing the importance of community and collaboration in the beauty industry. Susan reflects on her journey from conducting interviews during the COVID-19 lockdown to becoming a recognized figure at industry events, highlighting her growth in confidence and skills. The conversation also touches on her effective time management strategies and her passion for helping salon owners unlock their true potential. KEY TAKEAWAYS Passion for Learning and Sharing: The podcast host emphasizes the importance of sharing knowledge within the beauty industry, believing that even a small takeaway from each episode can inspire listeners to grow and aspire to new heights. Building Connections: The podcast has fostered new relationships and connections, both with guests and listeners, highlighting the value of networking and collaboration in the beauty business. Confidence Through Experience: Engaging in podcasting and interviews has significantly boosted the host's confidence in front of the camera, showcasing personal growth through new experiences. Effective Time Management: The host manages a busy schedule by segmenting tasks and utilizing travel time for productivity, demonstrating the importance of organization in balancing multiple responsibilities. BEST MOMENTS "I always think there is so much knowledge out there in our industry... even if someone just takes one small thing away, then I'm happy." - Susan "I think our industry is better, it is still a little bit guarded... there is enough work for everyone." - Susan "I do feel that it is something that I just enjoy so much... I have seen a change in me where I feel a lot more confident in front of a camera now." - Susan "You seem to be someone who is very keen on sharing information... that seems to me to be the main message from Beauty Business Matters." - Ryan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    26 分
  • The Synergy of Science and Beauty: Amanda's Unique Approach to Skincare

    The Synergy of Science and Beauty: Amanda's Unique Approach to Skincare
    2025/06/15
    In this inspiring podcast episode, Susan interviews the remarkable Amanda Pearson who shares her unique journey through the beauty and pharmaceutical industries. Initially trained as a beauty therapist, she transitioned into a successful career in cardiology before returning to her roots in beauty after a career break to raise her children. The conversation delves into her experiences of building a thriving skin clinic, the importance of education in the industry, and the emotional connections she forms with her clients. Amanda emphasizes the significance of specialization and thorough training, urging aspiring beauty professionals to find their niche and invest in their education. KEY TAKEAWAYS Passion for Skin Health: The journey emphasizes the importance of being passionate about skin health and the emotional impact it has on clients. Education and Specialisation: There is a strong belief in the necessity of thorough education and specialization within the beauty industry. Client Relationships: Building strong relationships with clients is essential. Regular follow-ups and personalized consultations help ensure clients are using products correctly and maintaining their skin health, which fosters trust and loyalty. Holistic Approach: A holistic approach to skincare is advocated, which includes not only topical treatments but also nutritional advice and lifestyle changes. BEST MOMENTS "I think it's really sad if people go to work and don't thoroughly enjoy what they're doing. Everybody's got their speciality, so I would always encourage people to pick that speciality and follow their dream." - Amanda "If you want to be a skin specialist, which is fabulous and the best job in the world, go away and do the learning and do it because everyone can do it." - Amanda "I always say to them, you know, you could have the fanciest facial in the world, but if you're going to go home and use a baby wipe and lay in the sun, then we're going to go backwards." - Amanda "It's very easy to put that first in your body and your mind and everything second to that. And your body eventually will go like, I've had enough. I'm stopping you now." - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters https://www.instagram.com/skin_revolution_uk?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    48 分

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