• How to Brand Technology

  • 2025/03/06
  • 再生時間： 43 分
  • ポッドキャスト

How to Brand Technology

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  • サマリー

  • Some of the biggest global brands are tech companies (Apple, Google, Samsung, Nvidia), and in this episode, Rei and Ana explore the branding strategy behind technology. From myth-making to a seamless omnichannel experience to translating narratives into user interface, we are looking at how branding of tech is different.

    • Watch us on YouTube

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
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あらすじ・解説

Some of the biggest global brands are tech companies (Apple, Google, Samsung, Nvidia), and in this episode, Rei and Ana explore the branding strategy behind technology. From myth-making to a seamless omnichannel experience to translating narratives into user interface, we are looking at how branding of tech is different.

  • Watch us on YouTube

Follow Ana here:

  • Newsletter "The Sociology of Business"
  • New book "Hitmakers: How Brands Influence Culture"

Follow Rei here:

  • Rei's LinkedIn
  • Newsletter "The Intersection"
  • Rei's global innovation firm I&CO
続きを読む 一部表示

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