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Chris Curry of Cook Fans shares the fascinating journey from his college internship to his current regional manager role, showcasing how this family-owned business has thrived by focusing exclusively on fan technology since 1941.

• The company was founded by Loren Cook after working with William Grainger (of Grainger supply) and learning fan manufacturing
• Started with a single gravity fan that's still in production today
• Maintains a debt-free structure that helped them navigate COVID supply chain issues
• Converted valuable manufacturing space into educational facilities 25 years ago
• Manufactures all Cook fans in the United States with facilities in Missouri, Kansas, and Oklahoma
• Prioritizes engineer education through hands-on classes and their "Engineering Cookbook"
• Creates custom solutions from laboratory exhaust systems to decorative fans for theme parks
• Features in unexpected places from Bank of America buildings to movies like "Meet the Robinsons"
• Balances innovation with regulatory compliance challenges in the modern HVAC landscape

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Brigham Dickinson, founder of Power Selling Pros, joins us to share his journey from marketing specialist to HVAC customer service expert and reveals how company culture directly impacts your bottom line.

• Started by training CSRs who were missing opportunities by misjudging "price shoppers"
• Training customer service reps to achieve 85% call booking rates by using empathetic scripts
• The best time to sell service agreements is during the initial anxious phone call, not during the technician visit
• Creating culture through training precedents from the hiring process onward
• Building individualized career paths keeps talented staff engaged long-term
• Company vision needs purpose, mission, and core values that align everyone's thinking and actions
• Success in business comes from gratitude and service - "your wealth is determined by how many people you can help"

Visit powersellingpros.com to learn more about CSR training and brighamdickinson.com for Brigham's books.

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Heat recovery systems and series counterflow applications represent groundbreaking approaches to dramatically improve HVAC efficiency and reduce energy costs across commercial and industrial buildings.

• Heat recovery captures wasted energy and repurposes it where needed in a building system
• The coefficient of performance (COP) measures efficiency - heat recovery systems can achieve COPs of 3.5 to 8.0
• Modern heat recovery systems can be eight times more efficient than conventional fossil fuel heating
• Series counterflow arrangements reduce chiller "lift" requirements, improving efficiency by about 25%
• Even small commercial buildings can benefit from energy recovery ventilation (ERV) systems
• Water-to-water heat pump systems can simultaneously provide heating and cooling
• Air-cooled chillers run in series can significantly improve efficiency and help achieve LEED certification
• Heat recovery is becoming increasingly important as energy costs rise, even in regions with historically low rates

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Please be sure to subscribe to our podcast and share with anyone who might be interested!