HVAC-ology: The Power of Service in HVAC with Brigham Dickinson
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HVAC-ology: The Power of Service in HVAC with Brigham Dickinson
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Brigham Dickinson, founder of Power Selling Pros, joins us to share his journey from marketing specialist to HVAC customer service expert and reveals how company culture directly impacts your bottom line.
• Started by training CSRs who were missing opportunities by misjudging "price shoppers"
• Training customer service reps to achieve 85% call booking rates by using empathetic scripts
• The best time to sell service agreements is during the initial anxious phone call, not during the technician visit
• Creating culture through training precedents from the hiring process onward
• Building individualized career paths keeps talented staff engaged long-term
• Company vision needs purpose, mission, and core values that align everyone's thinking and actions
• Success in business comes from gratitude and service - "your wealth is determined by how many people you can help"
Visit powersellingpros.com to learn more about CSR training and brighamdickinson.com for Brigham's books.
Please be sure to subscribe to our podcast and share with anyone who might be interested!