Brandon Farb is the Director of Sales Planning and Compensation at Allstate Canada. On this episode of the Go To Masters Show, he talks about:

• His "Winning With Wellness" program that allows salespeople to disconnect while maintaining earnings potential
• Four guiding principles framework for creating fair, performance-driven, and sustainable comp plans
• Monthly feedback sessions and open communication strategies that build trust between leadership and sales teams

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Patrick Sweny is the Director of RevOps at Coursera. On this episode of the Go To Masters Show, he talks about:

• Running RevOps teams with product management methodologies and sprint-based workflows
• Mastering the art of setting boundaries and strategic technology evaluation
• Evolving RevOps from data delivery to change management and strategic partnership

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Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies.

• Transforming pricing from "order-taking" to strategic value creation across different business models
• Mastering the nuanced differences between PLG and sales-led pricing approaches
• Using compensation as the ultimate behavior-change lever to drive pricing transitions

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