エピソード

  • 10x Your Leads in 2025: Why Your Ads Aren’t Working (And What To Do Instead)

    10x Your Leads in 2025: Why Your Ads Aren’t Working (And What To Do Instead)
    2025/06/03
    If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025. In this episode, we’re breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month. Here’s what we’re covering: -Why Canva graphics and stock photos are killing your lead flow -The new rules of trust: What the 7-11-4 principle means for your ads -Why generic offers (like “5 classes for $55”) are dead—and what to do instead -The only type of content converting on Meta and TikTok in 2025 -The real reason you’re still stuck at $40/day ad spend (and how to scale) -The new path to purchase: Why organic and paid work together -Three content pillars your studio’s feed must include in 2025 -The marketing strategy that made one studio $3.5K in 14 days from $600 spend … and a whole lot more Chapters: ⏳ [00:00] The Brutal Truth: You’re Invisible Without This Type of Content ⏳ [01:30] Why Studios Are Still Stuck Getting 2 Leads a Week ⏳ [03:00] The $237B Industry Surge—and Why You’re Still Not Growing ⏳ [06:30] What Makes Ads Flop in 2025 (And What Actually Works) ⏳ [10:00] The $55 Offer That Failed—and the $149 Offer That Crushed ⏳ [12:00] Building Trust with Raw, Organic Content ⏳ [14:00] From Stock Images to Storytelling: The Content Shift You Need ⏳ [16:30] Gen Z, Millennials, Gen X: How Each Group Buys Differently ⏳ [21:30] Why Most Studios Should Be Spending $150+/Day (Not $40) ⏳ [26:00] The Online vs Offline Myth—and Why It’s One Funnel ⏳ [29:30] Meta Trends: UGC Beats Polished Every Time ⏳ [33:00] What Big Brands Like Marc Jacobs Get Right (And You Can Too) ⏳ [35:00] How to Build a Binge-Worthy Feed That Converts ⏳ [37:00] Free Ad Audits: How to Get One (And What We’ll Show You) ⏳ [38:30] Final Word: Content = Visibility = Viability Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    40 分
  • The One Retention Play That’ll Save Your Winter (and Grow Your Studio)

    The One Retention Play That’ll Save Your Winter (and Grow Your Studio)
    2025/05/27
    If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer. Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game. In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to eliminate churn and actually grow over winter. Here’s what we’re covering: -Why “just getting through” winter is the biggest lie in the industry -The internal behaviour change campaign that cuts churn to 1% (or less) -Exactly how to set up your own Winter Warrior or Summer Survival program -How to use identity and status to make your members beg to keep training -The reason this isn’t a challenge or marketing play—and what it actually is -Why free merch works like magic (and the $14 hoodie that saves your bottom line) -How to build FOMO, social proof, and hype that makes other studios look boring -The 3 program levels—from basic leaderboard to full-blown community movement -The rollout checklist that will make or break your success … and a whole lot more Chapters: ⏳ [00:00] The Biggest Lie in the Industry: “Just Get Through Winter” ⏳ [01:35] Why Playing Offence in Winter Will Change Your Business ⏳ [03:10] Retention Stats That’ll Blow Your Mind (85–90% Revenue Kept) ⏳ [04:45] The Mindset Shift: Your Members Need You Most Right Now ⏳ [06:30] How Winter Warriors & Summer Survival Were Born ⏳ [08:10] The Core Concept: Threshold-Based Behaviour Change ⏳ [09:25] Identity, Status & Why Free Merch Works So Damn Well ⏳ [12:00] This is NOT a Challenge or a Shred—Here’s What It Is ⏳ [13:30] Level 1, 2 & 3: How to Make It Bigger Every Year ⏳ [15:00] Remote Warriors, Weekly Missions & Creating a Festival Vibe ⏳ [18:15] Leaderboards, Merch and the Art of Keeping Skin in the Game ⏳ [20:00] Your Rollout Strategy: The Studio Must Feel Different ⏳ [22:15] Checklist for Success: From Launch Video to Leaderboard ⏳ [25:00] How to Spot (and Fix) Dangerous Churn in Your Studio ⏳ [27:00] Why This Works—and How to Make It Work for You Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    28 分
  • STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life)

    STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life)
    2025/05/20
    Are you stuck on survival mode—chasing another 20 members, hoping to just get by? Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small. This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of business (and life) you actually want. Here’s what we’re covering: -Why 10X is actually easier than 2X—and backed by stats -The mindset shift that took us from broke to a month's worth of sales in one week -How to kill your ‘survival mode’ identity and step into leadership -Real stories: From chasing 100 members to building multi-studio empires -How to set a “Big F*ck Off Goal” and actually make it happen -The exact language shift we see in studio owners who succeed -The trap of tweaking what’s broken vs. redesigning it for scale -Why ‘blame equals broke’—and what the most successful owners say instead … and a whole lot more Chapters: ⏳ [00:00] Why Playing to Not Lose is Keeping You Stuck ⏳ [01:00] The Core Belief: 10X Is Easier Than 2X ⏳ [03:00] Stats That Prove Less But Better = Bigger Growth ⏳ [05:00] What It Feels Like to Work for a 2X vs 10X Leader ⏳ [08:00] Real Talk: The 80% Rollover System That Changed Everything ⏳ [13:00] Ditching Free Trials and Redesigning the Front End Offer ⏳ [15:00] Redefining the Studio Manager Role for Maximum ROI ⏳ [17:00] Blueprint Breakthroughs: From Scrapping to Scaling ⏳ [21:00] CrossFit Case Study: From 100 Members to a Holistic Health HQ ⏳ [24:00] Choosing Between 2X and 10X Leadership (From Your Team’s POV) ⏳ [28:00] Why Some Owners Self-Sabotage After $1M ⏳ [30:00] The Identity Shift: Your New Life Will Cost You Your Old One ⏳ [33:00] The Most Dangerous People in Your Orbit (Hint: It’s Not the Haters) ⏳ [36:00] Kill the 2X Version—Design a 10X Future ⏳ [39:00] Building a Business Worth Waking Up For ⏳ [41:00] It’s Not About Business—It’s About Becoming Who You’re Meant to Be ⏳ [45:00] Real Coaching, Real Circles, Real Results Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    47 分
  • The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle)

    The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle)
    2025/05/13
    If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call. Because here’s the truth: You don’t have a people problem—you have a process problem. In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next best month ever: Playbooks. Here’s what we’re covering: -Why even 7-figure studio owners get stuck in the “golden cage” -The difference between a system, a process, and a playbook (and why it matters) -The 4 North Star principles that make a playbook actually work -Why perfectionism is killing your scale—and what to do instead -The anatomy of a winning playbook (steal this structure!) -How to stop control-freaking and start coaching your team to win -The 5 playbooks every studio owner should create this month … and a whole lot more Chapters: ⏳ [00:00] Why You’re Stuck in the “Golden Cage” (Even If You’re at $1M+) ⏳ [03:00] Systems vs Processes vs Playbooks—Here’s the Real Difference ⏳ [07:00] The Most Common Mistakes Studio Owners Make With Playbooks ⏳ [10:00] The Real Reason You Can’t Finish Your Playbooks ⏳ [13:00] How One Studio Owner Unlocked Record Revenue With One Simple Shift ⏳ [17:00] Process Before the Person—What That Actually Means ⏳ [21:00] The 4 North Star Principles That Make Playbooks Work ⏳ [26:00] Anatomy of a Winning Playbook (Steal This Template) ⏳ [33:00] If You Think “It’s Easier If I Just Do It”… Listen to This ⏳ [36:00] Why Most Teams Fail (And Why It’s Not Their Fault) ⏳ [40:00] 5 Playbooks to Build in the Next 30 Days (Do These First) ⏳ [44:00] Your Homework: Start Small and Playbook the Gaps Hope you enjoy!
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    46 分
  • The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free)

    The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free)
    2025/05/06
    If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call. Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game. In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you can break through to your best month ever (without burning out). Here’s what we’re covering: -Why visibility on socials = viability in the new attention economy -What the best studios are doing to close at 65–78% (not 20%) -The #1 stat that turns poor studios into profitable ones -The 4 stages of studio growth—and where most get stuck -The double dip paradox: Why things get harder before the breakthrough -The million dollar studio stack (and how to build yours) -The rise of hybrid business models—and how to stay ahead -Why your energy (not rent) is your biggest business cost -How to start marketing like a CEO (even if you’re “not a marketer”) … and a whole lot more Chapters: ⏳ [00:00] The Truth: Most Studio Owners Are Doing Too Much, Making Too Little ⏳ [01:44] 70% of Buyers Check Instagram Before Buying—Are You Visible? ⏳ [04:12] Why BME (Best Month Ever) Is Becoming the New Normal ⏳ [07:05] Higher Standards, Faster Growth: The Real Secret Behind BME ⏳ [09:08] Big F*ck Off Goals—Why You Need Them (Now) ⏳ [13:00] What Business Are You Really In? (Hint: It’s Not Fitness) ⏳ [15:06] The Report: Data from 1,000+ Studios Reveals What Works ⏳ [20:00] The Attention Economy: What’s Changed in Marketing ⏳ [23:44] You Don’t Have to Be a Marketer—But You Do Have to Market ⏳ [25:04] How the Fastest-Growing Studios Use AI to Win Back Time ⏳ [28:56] The Link Between Your Energy and Your Profit ⏳ [30:00] Rise of Hybrid Models (And Why They’re So Hot Right Now) ⏳ [33:30] The 4 Stages of Studio Growth (And Where Most Get Stuck) ⏳ [36:09] 300 Members = Danger Zone? Here’s Why ⏳ [41:02] Breaking Through: What the Top 8% Are Doing Differently ⏳ [44:07] Rollovers: The Hero Metric No One Talks About ⏳ [46:31] The Million Dollar Studio Stack (And How to Build Yours) ⏳ [52:14] Your Studio Won’t Scale Until You Upgrade ⏳ [54:00] How to Follow the Map from $0 to $1M ⏳ [56:00] Listener Q&A: Hiring Sales Staff, Online Coaching Tips + Dance Studios ⏳ [62:00] How to Join the Waitlist + Get In On Our Lock-In Sessions Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza
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    1 時間 5 分
  • The 9-Step Checklist to Know If You’re Actually Ready for Studio #2

    The 9-Step Checklist to Know If You’re Actually Ready for Studio #2
    2025/04/29
    Thinking about opening a second studio? Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one. In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double your chaos. Here’s what we’re covering: -Why growing too soon will cost you way more than just money -The real reason your second studio won’t feel anything like your first -How to know if Studio 1 is truly ready (or if it’s still held together by duct tape) -The 9-point checklist you must pass before opening another location -Why a “good deal” on a lease could still sink your business -What to do if you’ve already signed a lease—but you’re not ready -The fastest way to stabilise two studios before everything crashes -How to restructure your team and leadership to survive the jump -The 3 proven paths to scale your studio empire without losing your mind … and a whole lot more Chapters: ⏳ [00:00] The Exciting (and Dangerous) Leap from Studio 1 to 2 ⏳ [01:00] Why Doubling Means Doubling Costs—Not Just Doubling Revenue ⏳ [06:00] The Second Studio Syndrome: What Really Goes Wrong ⏳ [11:00] The 3 Levels of Business Growth (And Why Most Owners Are Stuck at Level 1) ⏳ [16:00] The ‘Ready for Studio 2’ 9-Point Checklist ⏳ [24:00] 3 Different (and Proven) Paths to Expanding Safely ⏳ [29:00] Already Signed the Lease? Here's Your Emergency Plan ⏳ [36:00] Team, Scoreboards, and The Leadership Shift You Must Make ⏳ [38:00] How to Scale Without Chaos—and Actually Love Running Two Studios Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza
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    40 分
  • How Studio Owners Can 10x Their Results in 90 Days

    How Studio Owners Can 10x Their Results in 90 Days
    2025/04/22
    What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar? This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out. If you’ve been feeling stuck, scattered or just flat-out exhausted, this one’s for you. Here’s what we’re covering: -Why studio owners are addicted to shallow work—and how to break free for good -The #1 thing to focus on (hint: it’s not your merch printer) -The 7-step Deep Work System to get your time and brain back -Exactly what deep work looks like (with real examples from the trenches) -How to delegate, delay or ditch your way out of overwhelm -Why batching your shallow tasks could save your sanity -The Deep Work Challenge: 90 minutes a day for 90 days—and how to actually stick to it -How to align your calendar with your biggest goals (and your team’s future) Chapters: ⏳ [00:00] Welcome Back—What We Noticed at the Manly Event ⏳ [02:00] The Deep Work Epidemic: Everyone Knows It, No One Does It ⏳ [05:10] Deep Work vs Shallow Work: Real Studio Owner Examples ⏳ [10:40] The Power of the ‘One Thing’—And How to Find Yours ⏳ [15:00] Calendar Audit: Are You a CEO or a Technician? ⏳ [18:30] How to Build a Deep Work Routine (That Actually Sticks) ⏳ [24:10] Pre-Agreements, Noise Cancelling Headphones & Stop Signs ⏳ [30:00] Where All Your Shallow Work Goes (Delegate, Delay, Ditch) ⏳ [35:00] Going Pro: How to Combine Deep Work with the BFOG ⏳ [41:00] The Deep Work Challenge: 90 Minutes a Day for 90 Days ⏳ [45:00] Final Thoughts: You Don’t Need More Hours—You Need More Intention Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’ https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    39 分
  • STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter

    STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter
    2025/04/15
    If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone. But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes. In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm. Here’s what we’re covering: -Why forecasting isn’t optional if you actually want to scale -How to reverse engineer your sales targets the smart way -The labour ratio rule that keeps your team costs in check -How to theme your quarter and build momentum (with real examples) -The one number your team must know—and the ones they don’t need -Why you’re not tracking hard enough—and how to fix it -What “winning the day” really means (and how to bring that culture into your studio) … and a whole lot more Chapters: ⏳ [00:00] Welcome Back: Retreats, Real Talk & Why Planning Matters ⏳ [03:00] Studio Owners’ Biggest Mistake: No Targets, No Plan, No Progress ⏳ [06:00] The Four Zones You’re In Right Now—And How to Shift ⏳ [10:00] Forecasting 101: Why Revenue Goals Are Not a Vibe ⏳ [14:30] Building Your Reverse Forecast: Start With What You’re Worth ⏳ [17:00] Expense Ratios, Labour Costs & What Numbers Really Matter ⏳ [20:00] Win the Quarter: How to Set the Theme, Targets & KPIs ⏳ [25:00] Culture Over Casual: Aligning Your Team to Drive Growth ⏳ [30:00] Tracking Daily: Why You Must Know Your Numbers in Real Time ⏳ [34:00] The Power of Separation Sunday (And Weekly Reset Rituals) ⏳ [37:00] Ask Us Anything: Your Questions on Planning, AI, and Team ⏳ [44:00] Planning in Action: Should You Share Goals With Your Team? ⏳ [47:00] Struggling Team Members: Process Before People ⏳ [52:00] Daily Tracking, Rollover Metrics & The Game of Growth ⏳ [58:00] Wrapping Up: Lock-In Sessions, Free Workshop & Final Thoughts Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    37 分