『Geronimo Unfiltered』のカバーアート

Geronimo Unfiltered

Geronimo Unfiltered

著者: TBC Studios
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.Geronimo Unfiltered 2023 マネジメント・リーダーシップ リーダーシップ 経済学 衛生・健康的な生活
エピソード
  • The One Retention Play That’ll Save Your Winter (and Grow Your Studio)
    2025/05/27
    If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer. Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game. In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to eliminate churn and actually grow over winter. Here’s what we’re covering: -Why “just getting through” winter is the biggest lie in the industry -The internal behaviour change campaign that cuts churn to 1% (or less) -Exactly how to set up your own Winter Warrior or Summer Survival program -How to use identity and status to make your members beg to keep training -The reason this isn’t a challenge or marketing play—and what it actually is -Why free merch works like magic (and the $14 hoodie that saves your bottom line) -How to build FOMO, social proof, and hype that makes other studios look boring -The 3 program levels—from basic leaderboard to full-blown community movement -The rollout checklist that will make or break your success … and a whole lot more Chapters: ⏳ [00:00] The Biggest Lie in the Industry: “Just Get Through Winter” ⏳ [01:35] Why Playing Offence in Winter Will Change Your Business ⏳ [03:10] Retention Stats That’ll Blow Your Mind (85–90% Revenue Kept) ⏳ [04:45] The Mindset Shift: Your Members Need You Most Right Now ⏳ [06:30] How Winter Warriors & Summer Survival Were Born ⏳ [08:10] The Core Concept: Threshold-Based Behaviour Change ⏳ [09:25] Identity, Status & Why Free Merch Works So Damn Well ⏳ [12:00] This is NOT a Challenge or a Shred—Here’s What It Is ⏳ [13:30] Level 1, 2 & 3: How to Make It Bigger Every Year ⏳ [15:00] Remote Warriors, Weekly Missions & Creating a Festival Vibe ⏳ [18:15] Leaderboards, Merch and the Art of Keeping Skin in the Game ⏳ [20:00] Your Rollout Strategy: The Studio Must Feel Different ⏳ [22:15] Checklist for Success: From Launch Video to Leaderboard ⏳ [25:00] How to Spot (and Fix) Dangerous Churn in Your Studio ⏳ [27:00] Why This Works—and How to Make It Work for You Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    28 分
  • STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life)
    2025/05/20
    Are you stuck on survival mode—chasing another 20 members, hoping to just get by? Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small. This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of business (and life) you actually want. Here’s what we’re covering: -Why 10X is actually easier than 2X—and backed by stats -The mindset shift that took us from broke to a month's worth of sales in one week -How to kill your ‘survival mode’ identity and step into leadership -Real stories: From chasing 100 members to building multi-studio empires -How to set a “Big F*ck Off Goal” and actually make it happen -The exact language shift we see in studio owners who succeed -The trap of tweaking what’s broken vs. redesigning it for scale -Why ‘blame equals broke’—and what the most successful owners say instead … and a whole lot more Chapters: ⏳ [00:00] Why Playing to Not Lose is Keeping You Stuck ⏳ [01:00] The Core Belief: 10X Is Easier Than 2X ⏳ [03:00] Stats That Prove Less But Better = Bigger Growth ⏳ [05:00] What It Feels Like to Work for a 2X vs 10X Leader ⏳ [08:00] Real Talk: The 80% Rollover System That Changed Everything ⏳ [13:00] Ditching Free Trials and Redesigning the Front End Offer ⏳ [15:00] Redefining the Studio Manager Role for Maximum ROI ⏳ [17:00] Blueprint Breakthroughs: From Scrapping to Scaling ⏳ [21:00] CrossFit Case Study: From 100 Members to a Holistic Health HQ ⏳ [24:00] Choosing Between 2X and 10X Leadership (From Your Team’s POV) ⏳ [28:00] Why Some Owners Self-Sabotage After $1M ⏳ [30:00] The Identity Shift: Your New Life Will Cost You Your Old One ⏳ [33:00] The Most Dangerous People in Your Orbit (Hint: It’s Not the Haters) ⏳ [36:00] Kill the 2X Version—Design a 10X Future ⏳ [39:00] Building a Business Worth Waking Up For ⏳ [41:00] It’s Not About Business—It’s About Becoming Who You’re Meant to Be ⏳ [45:00] Real Coaching, Real Circles, Real Results Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    47 分
  • The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle)
    2025/05/13
    If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call. Because here’s the truth: You don’t have a people problem—you have a process problem. In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next best month ever: Playbooks. Here’s what we’re covering: -Why even 7-figure studio owners get stuck in the “golden cage” -The difference between a system, a process, and a playbook (and why it matters) -The 4 North Star principles that make a playbook actually work -Why perfectionism is killing your scale—and what to do instead -The anatomy of a winning playbook (steal this structure!) -How to stop control-freaking and start coaching your team to win -The 5 playbooks every studio owner should create this month … and a whole lot more Chapters: ⏳ [00:00] Why You’re Stuck in the “Golden Cage” (Even If You’re at $1M+) ⏳ [03:00] Systems vs Processes vs Playbooks—Here’s the Real Difference ⏳ [07:00] The Most Common Mistakes Studio Owners Make With Playbooks ⏳ [10:00] The Real Reason You Can’t Finish Your Playbooks ⏳ [13:00] How One Studio Owner Unlocked Record Revenue With One Simple Shift ⏳ [17:00] Process Before the Person—What That Actually Means ⏳ [21:00] The 4 North Star Principles That Make Playbooks Work ⏳ [26:00] Anatomy of a Winning Playbook (Steal This Template) ⏳ [33:00] If You Think “It’s Easier If I Just Do It”… Listen to This ⏳ [36:00] Why Most Teams Fail (And Why It’s Not Their Fault) ⏳ [40:00] 5 Playbooks to Build in the Next 30 Days (Do These First) ⏳ [44:00] Your Homework: Start Small and Playbook the Gaps Hope you enjoy!
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    46 分

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