“Build it and they will come” is the biggest lie in the coaching worldYou’ve probably heard the advice — build the program, make a logo, write the posts… And eventually, clients will magically appear.It’s nonsense.This week, we’re joined by Katrena Friel, an experienced speaker, author, and creator of Becoming the Expert, who shares exactly why that strategy doesn’t work — and what does.She opens up about a $30,000 mistake that nearly ended her coaching career before it began, why so many coaches waste time trying to “look professional”, and how to build a real business that brings in actual income.We also dive into:Introvert vs extrovert coaches (yes, it matters)Why joint ventures aren’t always the answerHow she built her brand as the “Business Witch”The skills most coaches ignore — and end up broke because of itHow to start coaching without quitting your jobIf you’re stuck, spinning your wheels, or wondering why no one’s signing up — this one’s for you.The lie is “build it and they will come”.The truth? Marketing is part of the job — learn to do it, or get outplayed by someone who will.Guest: Katrena FrielHosts: Greg Styan & Dan WilliamsPodcast: The Coach TrapWant help getting unstuck?Don’t fall into the coach trap.Sign up to the free video email series: www.coachtrap.co.ukWant to find out more about Katrena.....Connect with Katrena:Website: becomingtheexpert.com.auDiscovery Call: Available on her siteStartup Checklist: Free download there tooLinkedIn: linkedin.com/in/katrenafrielInstagram: @katrenafrielFacebook: facebook.com/katrena.frielTwitter/X: @ActivatedLife#CoachingTruths #TheCoachTrap #KatrenaFriel #BuildItTheyWontCome #OnlineCoaching #CoachingBusiness #CoachingMistakes #LifeCoachReality #marketingforcoaches #CoachTrapPodcast #StrugglingCoaches

Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working

Don’t fall into the coach trap.
You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.

In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler: it’s not.

We talk about:

• Why storytelling is more powerful than bragging

• The actual role of podcasts in trust building

• Why audience-centric content = client acquisition

• How to stop scrolling past your own posts

• And the ONE question every coach should ask: “Am I actually helping, or just shouting into the void?”

💥 Ready to fix your content? Want actual clients, not just likes?
Start with our Free Email Series at 👉 www.coachtrap.co.uk
(It’s free. It’s brutal. It works.)

• Self-promotion ≠ value.

• Focus on them, not you.

• Niche down and talk directly to your ideal client.

• Storytelling builds trust. Stats build proof. Use both.

• Podcasts = DMs at scale.

• Mix it up. Posts, clips, conversations — don’t be a one-trick pony.

🎯 CTA: Don’t fall into the coach trap.

00:00 – The Misconception of Self-Promotion in Coaching
02:29 – The Importance of Audience-Centric Content
05:14 – The Role of Storytelling in Building Trust
07:46 – The Power of Podcasts in Client Engagement

coaching, self-promotion, audience-centric content, storytelling in coaching, podcasts for coaches, niche marketing, client acquisition, social media strategy, value-driven content, trust building in business

#TheCoachTrap #CoachingBusiness #SelfPromotion #StorytellingForCoaches #PodcastMarketing #ClientAcquisition #CoachingTips #NicheMarketing #TrustBuilding #SocialMediaForCoaches #AudienceCentric

Is the Digital Nomad Life Just a Coaching Cliché? |

The Coach Trap Podcast

Hosted by Greg Styan & Dan William

This episode is a straight-up conversation about why we’re leaving the UK to build our coaching business abroad.

We’re not talking fantasy-land travel. We’re talking real decisions, real logistics, and why becoming a digital nomad might be the best move if you’re a coach stuck in the loop of “post content, get nothing back.”

We break down:

• Why getting out of your environment can help you reset your mindset

• How living in places like Thailand or Bali can give you a financial edge

• What packing light and getting clear on visas actually looks like

• How to build a network when you land somewhere new

• Why time zones aren’t a problem — they’re an opportunity

If you’re a coach thinking, “Maybe I just need a change,” this is for you.

We’re not selling you a dream. We’re showing you what’s possible if you stop following the crowd and start living a little differently.

Don’t fall into the Coach Trap.
Sign up for the free email series at www.coachtrap.co.uk

Chapters
00:00 – The Digital Nomad Journey Begins
02:24 – Creativity from New Environments
05:03 – Financial Freedom Abroad
07:58 – Mindset Shifts and Social Comparison
10:40 – Travel and Cultural Exploration
13:12 – Packing and Minimalism
15:55 – Building a Network and Community
18:14 – Visa Strategy for Long-Term Stays
20:55 – Time Zones and Business Growth
23:24 – Final Thoughts

Topics Covered
Digital nomad coaching, moving abroad, coaching mindset, cost of living, visas, travel tips for coaches, creativity, building a business overseas, time zone leverage, Southeast Asia lifestyle

#DigitalNomad #CoachingLife #CoachTrap #GregStyan #DanWilliam #RemoteWorkCoach #SoutheastAsiaLiving #BusinessAbroad #EscapeTheUK #CoachingMindset #LiveDifferently #OnlineCoachTips #CoachBurnout #DigitalNomadCoach

Want the freedom to work from anywhere? Stop watching. Start moving.
www.coachtrap.co.uk

Is the Digital Nomad Life Just a Coaching Cliché? | The Coach Trap Podcast

Hosted by Greg Styan & Dan William

This episode is a straight-up conversation about why we’re leaving the UK to build our coaching business abroad.

We’re not talking fantasy-land travel. We’re talking real decisions, real logistics, and why becoming a digital nomad might be the best move if you’re a coach stuck in the loop of “post content, get nothing back.”

We break down:

• Why getting out of your environment can help you reset your mindset

• How living in places like Thailand or Bali can give you a financial edge

• What packing light and getting clear on visas actually looks like

• How to build a network when you land somewhere new

• Why time zones aren’t a problem — they’re an opportunity

If you’re a coach thinking, “Maybe I just need a change,” this is for you.

We’re not selling you a dream. We’re showing you what’s possible if you stop following the crowd and start living a little differently.

Don’t fall into the Coach Trap.
Sign up for the free email series at www.coachtrap.co.uk

Chapters
00:00 – The Digital Nomad Journey Begins
02:24 – Creativity from New Environments
05:03 – Financial Freedom Abroad
07:58 – Mindset Shifts and Social Comparison
10:40 – Travel and Cultural Exploration
13:12 – Packing and Minimalism
15:55 – Building a Network and Community
18:14 – Visa Strategy for Long-Term Stays
20:55 – Time Zones and Business Growth
23:24 – Final Thoughts

Topics Covered
Digital nomad coaching, moving abroad, coaching mindset, cost of living, visas, travel tips for coaches, creativity, building a business overseas, time zone leverage, Southeast Asia lifestyle
#DigitalNomad #CoachingLife #CoachTrap #GregStyan #DanWilliam #RemoteWorkCoach #SoutheastAsiaLiving #BusinessAbroad #EscapeTheUK #CoachingMindset #LiveDifferently #OnlineCoachTips #CoachBurnout #DigitalNomadCoach

Want the freedom to work from anywhere? Stop watching. Start moving.

www.coachtrap.co.uk

Empowering Mothers Without Burning Out | CT x Workwelle

Pauline and Clara—sisters, founders, and American expats in London—join Greg Styan to share the story behind Workwelle, their audio-based course helping mothers reclaim self-care and resilience.

From tackling burnout to redefining modern motherhood, they open up about the challenges of building a brand that serves women balancing ambition, caregiving, and leadership.

🎧 In this episode:

Building Workwelle as a support system for modern mothers

Why their course is audio-first (and made for multitaskers)

The leadership gap—and how mindset helps close it

Real-world marketing strategies for busy women

Why consistency in content builds trust

How selling can feel like serving

Creating a genuine, values-driven community

If you’re a mother—or know one—trying to lead, grow, and thrive without running on empty, this one’s for you.

🎯 Learn more:

Course for busy mums: www.audopia.co.uk

More episodes: www.coachtrap.co.uk

Connect with Pauline & Clara: www.workwelle.co

#Workwelle #SelfCareForMums #CoachTrap #Audopia #WomenInLeadership #Resilience #ModernMotherhood #WomenEmpowerment #PersonalBranding

She was burnt out. Then She Changed Her Mind—Literally.

Karina Macmillan transformed her life with mindset science. In this powerful episode, discover how she went from overwhelmed to magnetic — and how her Magnetic Power course is helping thousands do the same.

👇 TIME TO UNLOCK YOUR POWER 👇

Explore Karina’s course: https://www.audopia.co.uk

Learn more about the strategy: https://www.coachtrap.co.uk

🎙 In This Episode of the Coach Trap Podcast

Join hosts Greg Styan and Dan Williams as they sit down with Karina Macmillan — therapist, speaker, and founder of Magnetic Power — to uncover the real psychology behind personal growth, performance, and emotional resilience.

If you’ve ever felt:

Invisible or unseen in your work or personal life

Stuck in a cycle of burnout and stress

Like you were meant for more but couldn't access it...

Then this is your episode.

💥 WHAT YOU’LL LEARN:

• Why traditional self-help often fails (and what works instead)

• How neuroplasticity and cognitive reframing literally rewire your mindset

• Real tools to manage overwhelm and anxiety in minutes per day

• The marketing mistake most coaches make — and how Karina overcame it

• How to build authority on social media without being “salesy”

🔥 BONUS: Get insider tips from Dan Williams and Greg Styan on how to grow your audience with hooks, content strategy, and value-first storytelling. This isn’t theory — it’s what they teach inside Coach Trap, and it's what Karina used to scale her impact.

🧠 Keywords in this episode:

hypnotherapy, mindset coaching, burnout recovery, stress management, coach marketing strategy, cognitive reframing, neuroplasticity, business owner mental health, self-leadership, how to grow a coaching business, LinkedIn content strategy, affirmations, personal transformation.

📌 Timestamps:

00:00 – Intro: Meet Karina

03:35 – Her turning point story

06:00 – What most coaches get wrong

10:15 – How Magnetic Power works

14:40 – Understanding the neuroscience

18:30 – Content strategy & human connection

24:00 – Platform tips: LinkedIn vs Instagram vs X

30:00 – Why your story is your brand

31:45 – Final advice to new coaches

✅ FOLLOW FOR MORE:

Subscribe to this channel if you’re serious about turning your pain into purpose and building a coaching business that’s actually aligned. New interviews weekly with some of the UK’s most impactful coaches, creatives, and course creators.

🔗 LINKS & RESOURCES:

Karina’s Course – https://www.audopia.co.uk

Coach Trap Strategy – https://www.coachtrap.co.uk

#MindsetMatters #PersonalGrowth #Neuroplasticity #StressManagement #BurnoutRecovery #MagneticPower #CoachMarketing #CoachingTips #EmotionalResilience #CognitiveReframing #SelfHelp #BusinessMindset #CoachTrap #CoachLife #MentalHealthAwareness #OvercomeBurnout #TransformYourMind #SelfLeadership #MagneticMindset #GrowthMindset #CoachingSuccess #MindsetCoach #ContentStrategy #PersonalTransformation #AnxietyRelief #CoachingCommunity #SocialMediaStrategy #Mindfulness #ResilienceBuilding #CoachingJourney

CT X AUDOPIA X STEVE

🔥 Struggling to sell your coaching course? Stop guessing and start growing. 🔥

In this must-listen episode, Coach Trap hosts' Greg Styan and Dan Williams teams up with leadership expert Steve Barrett—a corporate leader turned coach—to break down the real strategies behind his transformational program, ‘Mastering Change’.

This isn’t just talk. It’s your coaching business blueprint.

🎯 What You’ll Learn (Takeaways):

How Steve transitioned from corporate leadership to coaching with purpose

Why embracing change is the most powerful tool in your personal & professional growth

Outreach that works: Build trust before the DM

The secret to finding your ideal coaching audience

How storytelling and personal experiences convert browsers into buyers

Why authenticity beats polished perfection every time

How free, value-packed content (like Steve's redundancy course) builds your brand

Using vulnerability to create deep client connection

Future-forward coaching: newsletters, books, and beyond

The golden rule: trust is built through consistent engagement

🧠 Titles We Almost Picked (Because They’re That Good):

• Mastering Change: Insights from Steve Barrett

• Embracing Change in Coaching

🎙️ Sound Bites That Hit Hard:

"Change is coming your way."

"You have to tap into a mindset."

"Every DM is a follow-up."

⏱️ Chapters:

00:00 – Introduction to Coaching and Mastering Change

02:57 – Understanding the Course and Its Audience

05:23 – Strategies for Client Engagement and Outreach

08:04 – Cognitive Reappraisal and Target Audience

11:19 – Leveraging Personal Stories for Connection

15:51 – The Importance of Authenticity in Coaching

19:42 – Introducing the Free Course on Redundancy

23:00 – Marketing Strategies for the Course

26:33 – Future Plans and Expanding the Coaching Business

30:10 – Final Thoughts and Key Takeaways

🎯 Want to go deeper?

👉 Access Steve’s full Mastering Change course here: www.audopia.co.uk

👉 For more coaching insights, visit: www.coachtrap.co.uk

📺 Watch on YouTube

🎧 Listen on Spotify: From Invisible to Irresistible

📍 Live replay also available on X Spaces: https://x.com/gbcoach

To Find out more about Steve Barrett - https://www.linkedin.com/in/steve-barrett-...

#CoachTrap #Audopia #MasteringChange #LeadershipDevelopment #AuthenticMarketing #ExecutiveCoaching #MindsetShift #PersonalBranding #FromInvisibleToIrresistible #CourseMarketing #ChangeLeadership #StorytellingForCoaches #ScalingSuccess #OnlineCourses #ResilienceInCoaching