“Build it and they will come” is the biggest lie in the coaching worldYou’ve probably heard the advice — build the program, make a logo, write the posts… And eventually, clients will magically appear.It’s nonsense.This week, we’re joined by Katrena Friel, an experienced speaker, author, and creator of Becoming the Expert, who shares exactly why that strategy doesn’t work — and what does.She opens up about a $30,000 mistake that nearly ended her coaching career before it began, why so many coaches waste time trying to “look professional”, and how to build a real business that brings in actual income.We also dive into:Introvert vs extrovert coaches (yes, it matters)Why joint ventures aren’t always the answerHow she built her brand as the “Business Witch”The skills most coaches ignore — and end up broke because of itHow to start coaching without quitting your jobIf you’re stuck, spinning your wheels, or wondering why no one’s signing up — this one’s for you.The lie is “build it and they will come”.The truth? Marketing is part of the job — learn to do it, or get outplayed by someone who will.Guest: Katrena FrielHosts: Greg Styan & Dan WilliamsPodcast: The Coach TrapWant help getting unstuck?Don’t fall into the coach trap.Sign up to the free video email series: www.coachtrap.co.ukWant to find out more about Katrena.....Connect with Katrena:Website: becomingtheexpert.com.auDiscovery Call: Available on her siteStartup Checklist: Free download there tooLinkedIn: linkedin.com/in/katrenafrielInstagram: @katrenafrielFacebook: facebook.com/katrena.frielTwitter/X: @ActivatedLife#CoachingTruths #TheCoachTrap #KatrenaFriel #BuildItTheyWontCome #OnlineCoaching #CoachingBusiness #CoachingMistakes #LifeCoachReality #marketingforcoaches #CoachTrapPodcast #StrugglingCoaches

Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working

Don’t fall into the coach trap.
You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.

In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler: it’s not.

We talk about:

• Why storytelling is more powerful than bragging

• The actual role of podcasts in trust building

• Why audience-centric content = client acquisition

• How to stop scrolling past your own posts

• And the ONE question every coach should ask: “Am I actually helping, or just shouting into the void?”

💥 Ready to fix your content? Want actual clients, not just likes?
Start with our Free Email Series at 👉 www.coachtrap.co.uk
(It’s free. It’s brutal. It works.)

• Self-promotion ≠ value.

• Focus on them, not you.

• Niche down and talk directly to your ideal client.

• Storytelling builds trust. Stats build proof. Use both.

• Podcasts = DMs at scale.

• Mix it up. Posts, clips, conversations — don’t be a one-trick pony.

🎯 CTA: Don’t fall into the coach trap.

00:00 – The Misconception of Self-Promotion in Coaching
02:29 – The Importance of Audience-Centric Content
05:14 – The Role of Storytelling in Building Trust
07:46 – The Power of Podcasts in Client Engagement

coaching, self-promotion, audience-centric content, storytelling in coaching, podcasts for coaches, niche marketing, client acquisition, social media strategy, value-driven content, trust building in business

#TheCoachTrap #CoachingBusiness #SelfPromotion #StorytellingForCoaches #PodcastMarketing #ClientAcquisition #CoachingTips #NicheMarketing #TrustBuilding #SocialMediaForCoaches #AudienceCentric