We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate between social media posting and advertising. Whether you're a small business owner looking to enhance your online presence or an entrepreneur aiming to build a personal brand, this episode is packed with insights to help you succeed in the digital landscape. Tune in to discover how you can turn social media into a powerful tool for business growth.

Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg

00:00 Position as experts, create content, engage customers.

06:45 Shift to personalized branding offers marketing opportunities.

08:10 Focus on website conversion to boost performance.

13:52 Businesses struggle with transitioning to marketing models.

17:06 Organic posting differs from social media advertising.

18:28 Community groups as modern word-of-mouth marketing.

22:10 Post thrice weekly; prioritize engaging local content.

24:46 Check show notes for Mike's links.

Resources:

• FB: https://www.facebook.com/themikeandes/
• IG: https://www.instagram.com/themikeandes/?hl=en
• LinkedIn: https://www.linkedin.com/in/mikeandes
• Website: https://www.mikeandes.com/

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple