The Site Shed

著者： Matt Jones - Trade based business enthusiast
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  • The Site Shed is a tradie podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs.

    The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.

    Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.

    Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.
    © 2025 The Site Shed
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あらすじ・解説

The Site Shed is a tradie podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs.

The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.

Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.

Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.
© 2025 The Site Shed
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エピソード
  • From SEO to AEO: Revolutionizing Search Strategies for Trade Pros | ft. Matt Jones | Ep. 443

    From SEO to AEO: Revolutionizing Search Strategies for Trade Pros | ft. Matt Jones | Ep. 443
    2025/04/23

    In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for enhancing customer interactions, this episode is packed with insights for anyone looking to stay ahead in the digital marketing landscape. So, tune in and learn how to make AEO work for you and your business!


    Watch the video version of this podcast at https://youtu.be/rox2mAHv1QQ

    00:00 Boosting Trade Business with AEO Strategies

    03:47 Voice Search Revolution in SEO

    08:27 "Embracing Local SEO Evolution"

    10:23 Understanding User Intent in Queries

    13:47 Focus on Creating Useful Content

    17:24 Embracing AI and Augmented Reality

    21:22 "Streamlining Business Operations"

    24:55 AI-Driven Customer Engagement

    28:25 SEO & Marketing Strategy Session

    Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!


    👀 Check This Out:
    Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

    • Google
    • Facebook
    • Spotify/Apple
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    32 分
  • From Followers to Customers: Transforming Social Media Engagement into Business Growth | ft. Mike Andes | Ep.442

    From Followers to Customers: Transforming Social Media Engagement into Business Growth | ft. Mike Andes | Ep.442
    2025/04/15

    We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate between social media posting and advertising. Whether you're a small business owner looking to enhance your online presence or an entrepreneur aiming to build a personal brand, this episode is packed with insights to help you succeed in the digital landscape. Tune in to discover how you can turn social media into a powerful tool for business growth.

    Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg

    00:00 Position as experts, create content, engage customers.

    06:45 Shift to personalized branding offers marketing opportunities.

    08:10 Focus on website conversion to boost performance.

    13:52 Businesses struggle with transitioning to marketing models.

    17:06 Organic posting differs from social media advertising.

    18:28 Community groups as modern word-of-mouth marketing.

    22:10 Post thrice weekly; prioritize engaging local content.

    24:46 Check show notes for Mike's links.

    Resources:

    • FB: https://www.facebook.com/themikeandes/
    • IG: https://www.instagram.com/themikeandes/?hl=en
    • LinkedIn: https://www.linkedin.com/in/mikeandes
    • Website: https://www.mikeandes.com/




    👀 Check This Out:
    Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

    • Google
    • Facebook
    • Spotify/Apple
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    29 分
  • Shocking Truth About Franchising and Licensing That Every Entrepreneur Must Know | ft. Mike Andes | Ep.441

    Shocking Truth About Franchising and Licensing That Every Entrepreneur Must Know | ft. Mike Andes | Ep.441
    2025/04/09

    In today's episode, we dive into the intricacies of performance pay and strategic business growth with our insightful guest, Mike, from Washington State. Renowned for founding Augusta Lawn Care, a franchise successfully expanded across the US, Canada, and Australia, Mike brings a wealth of experience in incentivizing performance and leveraging social media for business success.

    Join host Matt Jones as he explores the concept of 'Pay for Performance' (PFP), where incentivizing employees by offering them a share of labor revenue leads to an efficient and motivated workforce. Mike candidly shares his strategies for measuring labor revenue, aligning incentives, and overcoming the challenges posed by highly customized service industries. Moreover, we delve into the evolving landscape of franchising and licensing models, where financial transparency and incentivizing managers become paramount, especially for absentee owners.

    Discover how standardizing services, tracking key performance indicators for non-sales roles, and understanding the dynamics of franchise and licensing models can revolutionize your business practices. This episode also highlights the importance of ethical sales practices, with Mike drawing from his substantial experience in managing franchisees, ensuring their economic success, and avoiding the pitfalls of aggressive sales tactics.

    Stay tuned for part two, where Matt and Mike will further explore the power of social media in business growth. Don't miss out on this opportunity to gain valuable insights and access free courses through Mike's website as mentioned in the show notes. Let's get started!


    Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg

    00:00 Performance Pay and Social Media Strategies

    04:07 Franchise Profitability Challenges

    06:24 Franchising Over Licensing: Legal Shift

    09:35 Performance Pay Meritocracy Explained

    14:24 "Lessons in Unethical Selling"

    16:43 "Business Obligations in Solar Projects"

    22:41 Profit Sharing Structure for Managers

    23:48 Aligning Profit Sharing with Cash Flow

    27:22 Financial Planning and Incentivization Strategy

    32:11 Balancing Job Pricing and Team Trust

    34:18 Balancing Incentives and Quality

    37:28 Path to Franchise Ownership

    42:09 Tracking Labor Revenue Allocation

    43:36 Phone Performance KPI Focus

    47:57 Standardizing Construction Variables

    49:46 Appreciative Conversation W

    Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!


    👀 Check This Out:
    Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

    • Google
    • Facebook
    • Spotify/Apple
    続きを読む 一部表示
    56 分

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