Welcome to Fork The System — a podcast spotlighting the innovators, researchers, and advocacy leaders reimagining how we feed the world.

Our second guest is Jeffray Behr, an Engineering Project Manager at New School Foods. New School Foods is a Toronto-based company producing whole-cut seafood made entirely from plants, with their inaugural product being a plant-based filet that looks, tastes, cooks, and flakes like salmon. Jeffray graduated with a Mechanical Engineering degree from the University of Waterloo in 2020.

Feedback Form: bit.ly/forkthesystemfeedback

Transcript: https://docs.google.com/document/d/1fVikBLIrEHDuGK0mMHUFvZY2T3J-UlwIUIgobiLJPZw/edit?usp=sharing

Substack Recap: https://open.substack.com/pub/forkthesystem/p/a-recap-of-fork-the-system-episode-9e8?r=5s965p&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Resources:

• New School Foods: https://www.newschoolfoods.co/
• Talist Job Board: https://talist.org/
• The Good Food Institute: https://gfi.org/
• Animal Advocacy Careers: https://animaladvocacycareers.org/
• Cultivating Career in Alternative Proteins (Jeffray's Podcast): https://www.buzzsprout.com/1884302
• Career Guide for Ending Factory Farming: https://www.altprotein.ca/career-guide-2
• Jeffray's LinkedIn: https://www.linkedin.com/in/jeffray-behr/

Welcome to Fork The System — a podcast spotlighting the innovators, researchers, and advocacy leaders reimagining how we feed the world.

Our first guest is Cogie Cogan, a passionate leader in the animal welfare space. They’re a recent Western University graduate who studied Animal Ethics and Sustainability Leadership, where they took on animal welfare and climate advocacy roles with organizations like the United Nations and ProVeg International. Cogie is also a 2025 Cansbridge Fellow, who will be interning in Thailand this summer for Swees, a plant-based cheese company. They’re currently in the process of launching Prookie, a vegan protein cookie company.

Feedback Form: bit.ly/forkthesystemfeedback

Transcript: https://docs.google.com/document/d/1QQI_gA8m33LZfEm81tgNxeT-XKr9FgcOJzY4Eu9HT8I/edit?usp=sharing

Substack Recap: https://open.substack.com/pub/forkthesystem/p/a-recap-of-fork-the-system-episode?r=5s965p&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Resources:

• Prookie Instagram: @prookie_proteincookie
• The Good Food Institute: https://gfi.org/
• The Waterloo Alt Protein Project: https://www.altprotein.ca/

Welcome to Fork The System — a podcast spotlighting the innovators, researchers, and advocacy leaders reimagining how we feed the world. Each episode will feature a professional from the growing fields of alternative proteins and animal advocacy, working to build sustainable and ethical food systems.

New episodes every other Tuesday with your host, Sherry Shu, an incoming fourth-year student at Western University’s Ivey Business School.

Feedback Form: bit.ly/forkthesystemfeedback

Transcript: https://docs.google.com/document/d/1F1q4aZdja3_tKoTTs7hGWr_LV1iyM-KniP6US0YZH4w/edit?usp=sharing