In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully.

Takeaways

• Social media should focus on audience connection and trust.
• Video content is prioritized by platforms like Instagram and TikTok.
• Going viral can help local businesses gain credibility.
• SMS marketing is more effective than email for immediate engagement.
• Avoid overwhelming customers with too many texts.
• Physical marketing materials can create a lasting impression.
• Building an SMS list requires consent and engagement.
• Utilize events to gather customer contact information.
• Personalized messages can enhance customer relationships.
• Marketing principles are applicable across different business types.

Helpful Links:

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz and Abbey discuss the book 'Die with Zero' by Bill Perkins, which challenges conventional views on wealth and financial planning. The conversation emphasizes the importance of maximizing life experiences over merely accumulating wealth. They explore the concept of giving while alive, the timing of financial gifts, and the significance of investing in memorable experiences. The hosts share personal anecdotes and insights on how to live a fulfilling life now, rather than postponing enjoyment for the future.

Takeaways

• The goal is to maximize your total life experiences.
• Wealth should be viewed as a tool for creating memorable experiences.
• Timing is crucial when it comes to giving money to loved ones.
• Investing in experiences can yield greater happiness than accumulating wealth.
• Life experiences have a limited window; seize them while you can.
• It's important to live intentionally and enjoy life now.
• Memory dividends can be created through shared experiences.
• Don't wait until you're gone to give; do it while you can.
• Living like you're retired can start now, not just at 65.
• The 'Die with Zero' mentality encourages thoughtful spending on experiences.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

In this episode, Liz and Jade Delaney discuss the themes of joy and happiness as explored in the book 'Joyful' by Ingrid Fetell Lee. They delve into the importance of creating joyful environments, the role of nature, and how small moments of joy can lead to greater happiness. The conversation emphasizes the need to be intentional about finding joy in everyday life and the significance of celebrations. Personal reflections and experiences are shared, highlighting the impact of joy on mental health and well-being.

Takeaways

• Joy is about intentional shifts in our environment.
• Happiness is a deeper, ongoing pursuit, while joy can be fleeting.
• Creating joyful spaces can enhance our daily lives.
• Nature and vibrant colors play a significant role in our joy.
• Finding joy in small moments can lead to greater happiness.
• Celebrations are essential for fostering joy in our lives.
• We often operate on autopilot, missing opportunities for joy.
• It's important to reflect on what brings us joy.
• Joy can be a powerful coping mechanism during tough times.
• We should prioritize joy over societal expectations.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

Summary

In this episode, Liz and producer Abbey discuss the book 'Joyful' by Ingrid Fattel Lee, exploring how design and aesthetics can impact happiness. They share personal anecdotes about the joy derived from everyday objects, the significance of color in mood, and the importance of creating joyful experiences in both personal and professional settings. The conversation emphasizes the need to surround oneself with items that evoke joy and the potential for design to enhance emotional well-being.

Takeaways

• Design and aesthetics significantly impact happiness.
• Everyday objects can evoke feelings of joy.
• Color choices in our environment affect our mood.
• Personal expression through design is important.
• Creating joyful experiences is essential in business.
• It's okay to let go of items that don't bring joy.
• Surrounding ourselves with joyful items enhances well-being.
• Engaging with personal stories can deepen connections.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

In this engaging conversation, Liz and Todd Musig discuss the launch of a new self-help book club and the importance of personal growth for business owners. They delve into Todd's journey of publishing and co-authoring, exploring the themes of his book 'Juggling Elephants,' which addresses the challenges of balancing work, family, and self-care. The discussion emphasizes the need for intentionality in managing life's various responsibilities and the significance of celebrating wins along the way. Todd shares insights on future projects and the ongoing evolution of his work.

Takeaways

• You can't grow as a business owner if you're not growing as a person.
• Self-publishing can be a viable route to reach your audience.
• The metaphor of juggling elephants illustrates the challenges of balancing life.
• Intentionality is key in managing work and personal life.
• Quality acts in each life ring are more important than balance.
• Saying no is essential for maintaining focus on priorities.
• Celebrating small wins contributes to overall motivation.
• Daily planning helps in managing time effectively.
• Family meetings can enhance communication and planning.
• It's important to take time for self-care amidst busy schedules.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

In this episode of the Back to Better podcast, host Liz engages with Jones Loflin, author of 'Juggling Elephants'. They explore the themes of work-life balance, the importance of background and shared experiences, and the concept of juggling various responsibilities in life. The conversation delves into the significance of focusing on the right 'ring' at the right time, recognizing when to take breaks, and the role of purpose in achieving happiness and success. They also discuss the importance of communication and support in personal and professional relationships, and how to celebrate successes along the way.

Takeaways

• The concept of juggling elephants represents the challenges of managing multiple responsibilities.
• Understanding your background shapes your perspective and influences your actions.
• It's essential to focus on the right 'ring' in life: work, self, or relationships.
• Time management and focus are crucial for productivity and success.
• Recognizing when to take breaks can enhance overall performance and well-being.
• Purpose is a driving force behind happiness and success in life.
• Clear communication of expectations can prevent misunderstandings and create a supportive environment.
• Finding joy in everyday life contributes to overall happiness.
• Celebrating small successes can boost motivation and morale.
• The role of a ringmaster is to manage and influence the various aspects of life effectively.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

In this engaging podcast episode, Liz and Bailey discuss the intricacies of balancing career and family life, exploring themes of time management, success, and the concept of having it all. Bailey shares her experiences as a senior learning consultant and a mother of three, detailing her work schedule, travel dynamics, and the importance of tracking time. The conversation delves into the definitions of success and significance, emphasizing the need for self-examination and the pursuit of fulfillment in both personal and professional realms. The episode concludes with reflections on flexibility in work and parenting, and the evolving nature of work-life balance.

Takeaways

• Liz and Bailey discuss the challenges of balancing career and family life.
• Bailey shares her experience as a senior learning consultant and mother.
• The importance of tracking time for both work and personal life is emphasized.
• Success is redefined beyond traditional metrics, focusing on personal fulfillment.
• The concept of 'having it all' is explored and critiqued.
• Golden hours for productivity are identified as crucial for effective work.
• Flexibility in work schedules is essential for managing family responsibilities.
• Negotiating work hours can lead to better work-life integration.
• The distinction between success and significance is highlighted.
• Self-examination is key to understanding personal values and goals.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

Summary

In this episode, Liz and Abbey discuss the book 'I Know How She Does It' by Laura Vanderkam. They share their thoughts on the book and how it applies to their own lives. They discuss the concept of managing time and finding balance between work, family, and personal life. They also talk about the importance of being aware of when you are working past the point of diminishing returns and the value of quality time with family. Overall, the episode emphasizes the importance of flexibility and finding what works best for each individual's unique situation.

Takeaways

• Managing time and finding balance is essential for success in all areas of life.
• Being aware of when you are working past the point of diminishing returns can help increase productivity.
• Quality time with family is important and should be prioritized.
• Flexibility in scheduling and finding what works best for you is key to achieving a balanced life.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460