In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully.

Takeaways

• Social media should focus on audience connection and trust.
• Video content is prioritized by platforms like Instagram and TikTok.
• Going viral can help local businesses gain credibility.
• SMS marketing is more effective than email for immediate engagement.
• Avoid overwhelming customers with too many texts.
• Physical marketing materials can create a lasting impression.
• Building an SMS list requires consent and engagement.
• Utilize events to gather customer contact information.
• Personalized messages can enhance customer relationships.
• Marketing principles are applicable across different business types.

Helpful Links:

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz and Abbey discuss the book 'Die with Zero' by Bill Perkins, which challenges conventional views on wealth and financial planning. The conversation emphasizes the importance of maximizing life experiences over merely accumulating wealth. They explore the concept of giving while alive, the timing of financial gifts, and the significance of investing in memorable experiences. The hosts share personal anecdotes and insights on how to live a fulfilling life now, rather than postponing enjoyment for the future.

Takeaways

• The goal is to maximize your total life experiences.
• Wealth should be viewed as a tool for creating memorable experiences.
• Timing is crucial when it comes to giving money to loved ones.
• Investing in experiences can yield greater happiness than accumulating wealth.
• Life experiences have a limited window; seize them while you can.
• It's important to live intentionally and enjoy life now.
• Memory dividends can be created through shared experiences.
• Don't wait until you're gone to give; do it while you can.
• Living like you're retired can start now, not just at 65.
• The 'Die with Zero' mentality encourages thoughtful spending on experiences.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

In this episode, Liz and Jade Delaney discuss the themes of joy and happiness as explored in the book 'Joyful' by Ingrid Fetell Lee. They delve into the importance of creating joyful environments, the role of nature, and how small moments of joy can lead to greater happiness. The conversation emphasizes the need to be intentional about finding joy in everyday life and the significance of celebrations. Personal reflections and experiences are shared, highlighting the impact of joy on mental health and well-being.

Takeaways

• Joy is about intentional shifts in our environment.
• Happiness is a deeper, ongoing pursuit, while joy can be fleeting.
• Creating joyful spaces can enhance our daily lives.
• Nature and vibrant colors play a significant role in our joy.
• Finding joy in small moments can lead to greater happiness.
• Celebrations are essential for fostering joy in our lives.
• We often operate on autopilot, missing opportunities for joy.
• It's important to reflect on what brings us joy.
• Joy can be a powerful coping mechanism during tough times.
• We should prioritize joy over societal expectations.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460