If your shop’s feeling like a ghost town even after a big launch push - then this episode’s for you.
We’re getting to the heart of why your amazing work might not be flying off the shelves…and how discovering your ideal customer can turn that around.

You’ve poured energy into your creative business - posting consistently, designing beautiful products, doing all the right things…

and yet, sales are slow. Maybe even non-existent. This episode is here to shine a light on why that might be - and how getting clear on your ideal customer can unlock everything.

In today’s episode, I share my own story of audience shifts and how realigning my offers with the right people changed everything. Whether you're just starting out or pivoting mid-business, this episode will help you stop shouting into the void and start selling with clarity and confidence.

This isn’t about ditching what you love - it’s about making sure the right people see it and want it.

In today's episode:

- Why your product isn’t the problem, but your audience clarity might be.

- Real-life examples of how audiences evolve.

- Five powerful questions to build your ideal customer profile.
- What it means to align your offers, content and marketing with your ideal customer in mind.
- How this shift makes selling feel easier, not pushier!

Today's Takeaways:

Clarity over complexity. When you know who you’re talking to, everything else falls into place.
Speak to one person. Create for your version of your ideal customer, and you’ll attract people just like them.
Real success doesn’t come from doing more - it comes from doing what matters to the right audience.

Let's Connect:

- Instagram: @fizzandflourish- Website: fizzandflourish.com
- Coaching Application form: fizzandflourish.com/coaching

If this episode helped you have an “ah-ha” moment, I’d love to hear from you! Come chat over on Instagram, share the episode in your Stories, or send a DM and tell me who your ideal customer is. Don’t forget to subscribe so you never miss a pep talk or strategy session!

Selling your work as a creative can feel…awkward. Like you're shouting into the void or annoying people by reminding them you have a shop. But what if selling didn't feel pushy or cringey? What if it felt empowering - and actually worked?

Episode Summary:

This one’s for every creative who’s ever thought, “I’m showing up… but no one’s buying!” In today’s episode, I’m digging into the truth behind why your audience might not be buying - and how to change that without turning into a walking sales pitch.

I’m sharing what I’ve learned from thousands of product sales (and quite a few mistakes) over the last five years of running Fizz and Flourish - from my old Etsy days to my own shop, from digital products to apparel. If you’ve ever felt awkward about promoting your work or unsure how to convert followers into customers, this episode will be a game-changer.

In this episode, we cover:

- Why people aren’t buying (even when they love your work)

- How to talk about your products without sounding like a broken record

- The mindset shift that makes selling feel easier

- Three practical strategies to help your audience actually buy from you

- Why email marketing is the sales tool you're probably overlooking

Today’s Takeaways:

- Repetition isn’t annoying - it’s reassuring. People need to hear about your product more than once to take action.

- Selling isn’t about convincing - it’s about connecting. Focus on how your product helps or resonates.

- Social media is borrowed land - email is your home base. Start building your list now (even if it’s tiny).

What’s coming up?

Soon, I’ll be diving deep into email marketing - how to start a list, what to send, and how to turn subscribers into customers. (Honestly, it deserves a whole mini-series!)

📌 Links & Resources:

- Related Episode: Episode 1 – Finding Your Creative Niche

- Instagram: @fizzandflourish

https://www.youtube.com/@fizzandflourish• Website: fizzandflourish.com

💬 Let’s connect!

If this episode hit home for you, send me a DM on Instagram and tell me what you're selling - I’d love to cheer you on! 💛
And if you're loving the podcast, a quick rating or review helps more creatives find us and build thriving businesses too!

Remember: you’re not being annoying - you’re giving people a chance to support your work. Now go out there and sell with confidence. Can’t wait to chat again next time!

Ever feel like you're constantly busy but somehow getting nowhere? Let’s fix that - with systems that actually give you more time to create (and breathe!).

This episode is for every creative who’s ever felt like their to-do list is running the show. If you’re juggling everything, wearing all the hats, and feeling like your business is one big chaotic whirlwind - you are so not alone.

In today’s episode, I share how I’ve gone from feeling overwhelmed and reactive to running a creative business with more clarity, focus, and actual freedom - all whilst raising three little ones under four!

This isn’t about becoming a productivity machine, it’s about building structure in a way that feels supportive and sustainable for you. You’ll hear about my real-world systems (like batching, templates, and other weekly resets) that made the biggest difference - and how you can start applying them right now.

Whether you're at the start of your journey or already juggling a full plate, this episode will help you find calm in the chaos and make more space for the creative work you actually want to do.

In this episode, we cover:

- Why “winging it” isn’t a sustainable strategy (and what to do instead)

- Four habits that help bring calm and control to your week

- The truth about structure and why it frees your creativity

- Simple systems to start with - without getting overwhelmed

- The two-step prioritisation system that will change how you plan forever!

Today’s Takeaways:

- A brain dump can do wonders! Get it all out of your head and into a plan
- Templates = less faff, more flow
- High-impact, non-urgent tasks are where the real growth lives, so schedule them!

Links & Resources:

- Instagram: [@fizzandflourish] (https://www.instagram.com/fizzandflourish)

Website: [https://fizzandflourish.com] (https://fizzandflourish.com)

YouTube Channel: [Fizz & Flourish] (https://www.youtube.com/@fizzandflourish)

Let’s connect!

If this episode got your wheels turning:

✅ Hit follow so you don’t miss an episode
✅ Screenshot this episode and tag me on Instagram @fizzandflourish
✅ Share it with a creative friend who needs a little clarity boost today!

Goal-setting doesn’t have to feel like pressure. Let’s make it feel like progress!

Ever set a big goal in your creative business, only to end up stuck in a spiral of overthinking, overwhelm, or (let’s be honest) total avoidance?

You’re not alone. In this episode, I’m breaking down how to set goals that actually stick - ones that work with your creative brain, not against it. I’ll walk you through how I simplified my own approach to goal-setting after burning out from trying to “do it all,” and how you can do the same in your business.

From cutting down your focus areas to turning vague goals into real, doable action steps, this episode is here to help you create momentum, not just another to-do list.

In this episode, we cover:

- Why big, vague goals lead to overwhelm (and how to avoid it)

- The story behind why I stepped back from Patreon

- How to identify what’s actually moving your business forward

- My 3-step method for making your goals feel manageable

- How to break any goal down into tiny, doable actions

Today's Takeaways:

- Simplify your goals, amplify your progress.

- Doing less can actually help you grow more.

- Clarity + tiny action steps = confidence and results.

What’s Coming Up?

Next week’s episode is all about systems and structure, because once your goals are set, it’s time to support them with routines that actually work for you.

Links & Resources:

- Instagram (behind-the-scenes & DMs open!): https://www.instagram.com/fizzandflourish/

- YouTube (creative business tips + artist life):https://www.youtube.com/@fizzandflourish

- Website: https://www.fizzandflourish.com/

Let’s connect!

If this episode got your wheels turning:

✅ Hit subscribe so you don’t miss what’s next

✅ Screenshot this episode and tag me on Instagram: https://www.instagram.com/fizzandflourish/

✅ Share it with a creative friend who needs a little clarity boost today!

If you’ve ever felt scattered, inconsistent, or unsure how to turn your creative passions into a clear, memorable brand, then this episode is for you. Niching down often feels like you’re boxing yourself in…but in reality, it’s what helps you finally stand out and grow a business that works.

I’m Meg - illustrator, product-maker, and creative business strategist. And today I’m sharing why picking a niche isn’t about limiting yourself, it’s about building trust, momentum, and a recognisable identity that customers (and collaborators!) can instantly connect with.

Whether you’re just starting out or already have a niche but feel like it’s evolving, this episode will help you rethink what focus really means in your creative business.

In this episode, we cover:

• Why niching down doesn’t mean giving up your creative freedom
• How your niche builds trust and makes marketing feel so much easier
• The difference between a niche and a brand umbrella
• What actually changes when you get clear on your focus
• Why it’s okay (and powerful) to keep some passions just for you

Today’s Takeaways:

1. A niche isn’t about narrowing your creativity, it’s about making your message clear
2. The clearer your audience understands you, the easier it is for them to buy
3. Your niche is allowed to evolve, but clarity comes before growth

Referenced in This Episode:

• Related episode: Welcome to the Podcast → Ep. 1
  (If you’re new here, start with this intro episode to hear what this podcast is all about)

Links & Resources:

• Instagram (for everything behind-the-scenes): @fizzandflourish
• Youtube (for all things arty): @fizzandflourish
• Explore more on my website: fizzandflourish.com

Let’s connect!

If this episode got your wheels turning:

✅ Hit subscribe so you don’t miss what’s next
✅ Screenshot this episode and tag me on Instagram @fizzandflourish
✅ Share it with a creative friend who needs a little clarity boost today!

Final Thoughts:

Picking a niche isn’t a one-time decision, it’s the start of showing up with clarity and confidence. Keep exploring, keep refining, and trust that your audience will grow with you. See you in the next episode!

If you’re a creative who’s ready to turn your passion into a thriving business (without the burnout), you’re in the right place.

I’m Meg - illustrator, product maker, and creative business strategist. Through my business Fizz and Flourish, I’ve built a brand from scratch, grown a loyal audience, and sold thousands of products (while also juggling mum-life with three small humans - twins included!). Now? I want to help you do the same, but with way less guesswork and a lot more joy.

Whether you’re just getting started out, or feeling stuck somewhere in the messy middle, this podcast is your cosy corner of the internet for practical strategies, mindset shifts, and real talk on what it actually takes to build a business that works for you.

In this short and sweet intro, I’m sharing:
Why I created this podcast (and who it’s for)
A bit about my own creative business journey
What to expect from future episodes
How I’ll help you grow your business without the overwhelm

Today's Takeaways:

1.) You don’t need to be doing everything to grow your business - you just need the right systems

2.) You’re not alone in feeling overwhelmed - there is a way to make it work sustainably

3.) This podcast is here to support you, step-by-step, with fluff-free advice and real-life experience

What’s coming up?

Here’s a sneak peek at the episodes ahead:
Ep 2: How to Find Your Creative Niche
Ep 4: The Power of Systems & Structure
Links & Resources:
Come hang out on Instagram: https://www.instagram.com/fizzandflourish/

Visit the website: https://www.fizzandflourish.com/

Let’s connect!

If you enjoyed this intro episode, I’d love to hear from you: - Hit Subscribe so you don’t miss a thing - Tag me in your Instagram stories so I can say hi - Share this episode with a creative friend who needs a little encouragement today

Thanks for tuning in!

This is just the beginning, and I’m so excited to help you grow a business that supports your creativity and your life. See you in Episode 1!