If your shop’s feeling like a ghost town even after a big launch push - then this episode’s for you.
We’re getting to the heart of why your amazing work might not be flying off the shelves…and how discovering your ideal customer can turn that around.

You’ve poured energy into your creative business - posting consistently, designing beautiful products, doing all the right things…

and yet, sales are slow. Maybe even non-existent. This episode is here to shine a light on why that might be - and how getting clear on your ideal customer can unlock everything.

In today’s episode, I share my own story of audience shifts and how realigning my offers with the right people changed everything. Whether you're just starting out or pivoting mid-business, this episode will help you stop shouting into the void and start selling with clarity and confidence.

This isn’t about ditching what you love - it’s about making sure the right people see it and want it.

In today's episode:

- Why your product isn’t the problem, but your audience clarity might be.

- Real-life examples of how audiences evolve.

- Five powerful questions to build your ideal customer profile.
- What it means to align your offers, content and marketing with your ideal customer in mind.
- How this shift makes selling feel easier, not pushier!

Today's Takeaways:

Clarity over complexity. When you know who you’re talking to, everything else falls into place.
Speak to one person. Create for your version of your ideal customer, and you’ll attract people just like them.
Real success doesn’t come from doing more - it comes from doing what matters to the right audience.

Let's Connect:

- Instagram: @fizzandflourish- Website: fizzandflourish.com
- Coaching Application form: fizzandflourish.com/coaching

If this episode helped you have an “ah-ha” moment, I’d love to hear from you! Come chat over on Instagram, share the episode in your Stories, or send a DM and tell me who your ideal customer is. Don’t forget to subscribe so you never miss a pep talk or strategy session!

Selling your work as a creative can feel…awkward. Like you're shouting into the void or annoying people by reminding them you have a shop. But what if selling didn't feel pushy or cringey? What if it felt empowering - and actually worked?

Episode Summary:

This one’s for every creative who’s ever thought, “I’m showing up… but no one’s buying!” In today’s episode, I’m digging into the truth behind why your audience might not be buying - and how to change that without turning into a walking sales pitch.

I’m sharing what I’ve learned from thousands of product sales (and quite a few mistakes) over the last five years of running Fizz and Flourish - from my old Etsy days to my own shop, from digital products to apparel. If you’ve ever felt awkward about promoting your work or unsure how to convert followers into customers, this episode will be a game-changer.

In this episode, we cover:

- Why people aren’t buying (even when they love your work)

- How to talk about your products without sounding like a broken record

- The mindset shift that makes selling feel easier

- Three practical strategies to help your audience actually buy from you

- Why email marketing is the sales tool you're probably overlooking

Today’s Takeaways:

- Repetition isn’t annoying - it’s reassuring. People need to hear about your product more than once to take action.

- Selling isn’t about convincing - it’s about connecting. Focus on how your product helps or resonates.

- Social media is borrowed land - email is your home base. Start building your list now (even if it’s tiny).

What’s coming up?

Soon, I’ll be diving deep into email marketing - how to start a list, what to send, and how to turn subscribers into customers. (Honestly, it deserves a whole mini-series!)

📌 Links & Resources:

- Related Episode: Episode 1 – Finding Your Creative Niche

- Instagram: @fizzandflourish

https://www.youtube.com/@fizzandflourish• Website: fizzandflourish.com

💬 Let’s connect!

If this episode hit home for you, send me a DM on Instagram and tell me what you're selling - I’d love to cheer you on! 💛
And if you're loving the podcast, a quick rating or review helps more creatives find us and build thriving businesses too!

Remember: you’re not being annoying - you’re giving people a chance to support your work. Now go out there and sell with confidence. Can’t wait to chat again next time!

Ever feel like you're constantly busy but somehow getting nowhere? Let’s fix that - with systems that actually give you more time to create (and breathe!).

This episode is for every creative who’s ever felt like their to-do list is running the show. If you’re juggling everything, wearing all the hats, and feeling like your business is one big chaotic whirlwind - you are so not alone.

In today’s episode, I share how I’ve gone from feeling overwhelmed and reactive to running a creative business with more clarity, focus, and actual freedom - all whilst raising three little ones under four!

This isn’t about becoming a productivity machine, it’s about building structure in a way that feels supportive and sustainable for you. You’ll hear about my real-world systems (like batching, templates, and other weekly resets) that made the biggest difference - and how you can start applying them right now.

Whether you're at the start of your journey or already juggling a full plate, this episode will help you find calm in the chaos and make more space for the creative work you actually want to do.

In this episode, we cover:

- Why “winging it” isn’t a sustainable strategy (and what to do instead)

- Four habits that help bring calm and control to your week

- The truth about structure and why it frees your creativity

- Simple systems to start with - without getting overwhelmed

- The two-step prioritisation system that will change how you plan forever!

Today’s Takeaways:

- A brain dump can do wonders! Get it all out of your head and into a plan
- Templates = less faff, more flow
- High-impact, non-urgent tasks are where the real growth lives, so schedule them!

Links & Resources:

- Instagram: [@fizzandflourish] (https://www.instagram.com/fizzandflourish)

Website: [https://fizzandflourish.com] (https://fizzandflourish.com)

YouTube Channel: [Fizz & Flourish] (https://www.youtube.com/@fizzandflourish)

Let’s connect!

If this episode got your wheels turning:

✅ Hit follow so you don’t miss an episode
✅ Screenshot this episode and tag me on Instagram @fizzandflourish
✅ Share it with a creative friend who needs a little clarity boost today!