✅ Seize momentum during market cycles and capitalize on opportunities to maximize growth, especially in volatile industries like crypto.

✅ Face-to-face interactions and in-person events are crucial for closing deals and building meaningful business relationships.

✅ Leveraging a mix of traditional and new media marketing strategies helps companies reach both legacy systems and emerging digital audiences.

In this episode, Chris Smith shares his journey from early involvement in the Bitcoin and crypto space to leading PR and marketing efforts for major crypto events, including the Bitcoin Conference. He emphasizes the importance of capitalizing on market cycles in the crypto industry, noting that timing is crucial for success. Chris also shares his experience of building bridges between traditional marketing strategies and new-age digital approaches, such as organic social media and in-person events. He dives deep into the nuances of PR in the crypto world and explains how face-to-face interactions, even in a digital era, remain critical for closing deals and building strong relationships.

Q: How did you first get involved in Bitcoin and the crypto space?

A: I was managing payroll for Minecraft server developers globally, and because of PayPal limitations in some regions, I discovered Bitcoin as a payment solution, sparking my interest in the industry.

Q: What’s the most effective marketing strategy for the Bitcoin Conference?

A: In 2022, we revamped media relations by creating a direct link between sponsors and the press, allowing sponsors to announce new products with added media value while providing exclusive content to reporters.

Q: How can traditional marketing techniques be adapted for crypto companies?

A: While new media strategies like Twitter Spaces are key, traditional marketing like cold outreach, newsletters, and in-person meetings remain crucial for building B2B relationships and closing deals.

Q: How important are in-person events in the crypto space?

A: Face-to-face interactions remain unmatched in effectiveness. A deal that could take 10 virtual meetings can often be closed in 15 minutes at an in-person event.

Q: What are the future trends in marketing that you’re excited about?

A: While short-form content dominates now, I predict a return to long-form content as people seek deeper engagement and fulfillment, especially in industries like crypto where education and trust matter.

00:00 Chris Smith Consulting Partner of Roundtable

00:01 Intro

00:27 Meet Chris Smith: Crypto Journey

02:04 Early Days: Minecraft and Bitcoin

05:20 Bitcoin Conference Evolution

08:02 Navigating PR and Media Relations

13:07 Traditional vs. New Age Marketing

24:33 Future Trends and Final Thoughts

#CryptoMarketing #BitcoinConference #Web3 #PRStrategy #BlockchainEvents #MarketingStrategy #NewAgeMedia #CryptoNews #Bitcoin #EventMarketing

✅ Building strong business relationships and partnerships is crucial to scaling and gaining traction in both Web3 and traditional product spaces.

✅ Innovative marketing, like creating founder-led influencer strategies, can be more effective than relying on traditional paid media.

✅ Believing in and using your own product builds confidence and trust, helping to create authentic advocacy and drive success.

In this episode, Shahab, an experienced digital marketing professional, shares insights into his diverse business ventures. He discusses his latest projects, including Bitcoin OS, a groundbreaking operating system that facilitates fast and secure transactions across different blockchains using ZK proof technology, and Jolt Strips, an innovative energy product. Shahab explains the marketing strategies that have helped his projects gain significant traction, such as leveraging organic reach and building strong community engagement. He also highlights the importance of believing in the products you create and the role of partnerships in driving growth. Shahab’s entrepreneurial journey is a testament to the power of blending passion with strategic marketing and strong relationships.

Q: What is Bitcoin OS and how does it improve the crypto space?

A: Bitcoin OS is a revolutionary operating system that makes different blockchains interoperable, allowing for faster, cheaper, and secure transactions through ZK proof technology.

Q: How do you approach marketing for Bitcoin OS?

A: We’ve focused on organic reach, leveraging events and social channels to create buzz. By elevating our founder as a spokesperson and engaging communities, we’ve built strong traction without paid media.

Q: Can you explain how Jolt Strips came about?

A: I wanted a product that fits my active lifestyle, so I developed Jolt Strips, an energy breath strip that offers 40mg of caffeine, B12, and nootropic ingredients. It’s designed for convenience and optimal energy on the go.

Q: What are some effective strategies for marketing new products in the Web3 space?

A: Web3 marketing requires more community engagement. We focus on building strong connections within the community, using platforms like Twitter Spaces and Discord to interact and gain trust.

Q: What’s next for Bitcoin OS and Jolt Strips?

A: We plan to roll out Bitcoin OS testnet by year’s end, followed by a full launch in Q1. For Jolt Strips, we’re preparing a larger marketing push, targeting influencers and key partners to expand its reach.

00:00 Intro

00:05 Shahab's Journey in Digital Marketing

00:22 Innovative Energy Product: Jolt Strips

00:45 Venturing into Web3: Bitcoin OS

01:34 Marketing Strategies and Success Stories

03:55 Technical Insights into Bitcoin OS

15:59 Future Plans and Personal Endeavors

#Web3 #Bitcoin #CryptoOS #DigitalMarketing #Blockchain #ZKProof #EnergyProducts #Entrepreneurship #TechInnovation #Nootropics

✅ Prioritizing alignment between company values and employee values increases retention and enhances performance.

✅ Focusing on psychic wealth—the emotional and mental well-being of leaders and employees—directly impacts financial health and long-term business success.

✅ Building a culture of love and respect within the workplace leads to higher employee engagement, better productivity, and enhanced brand reputation.

In this episode of the Explain Yourself podcast, Lou discusses how creating a culture of love in the workplace leads to better performance, higher retention, and stronger brand loyalty. Lou explains the concept of "most loved workplaces," where company values align with employee values, fostering an environment of respect, engagement, and emotional connection. He also shares the importance of balancing financial strategy with employee well-being, emphasizing the significance of "psychic wealth"—a leader’s mental and emotional state—in driving business success. Lou's insights provide a roadmap for creating thriving work cultures that generate sustained growth.

Q: How does creating a culture of love impact employee retention and company growth?

A: Creating a culture of love aligns company and employee values, fostering engagement, respect, and loyalty. This leads to improved retention, higher productivity, and stronger company growth.

Q: What is psychic wealth, and why is it important for business leaders?

A: Psychic wealth refers to the mental and emotional well-being of leaders. It's essential because it influences how they interact with employees, make decisions, and maintain a positive work culture, ultimately affecting business performance.

Q: How can startups balance financial strategy with creating a supportive workplace culture?

A: While financial strategy is critical, focusing on workplace culture from the start builds a foundation for long-term success. Investing in employee well-being and alignment can lead to sustained financial growth and a stronger brand.

Q: What role does leadership play in fostering a most loved workplace?

A: Leadership is key. Leaders must embody and promote the company's values, maintain emotional regulation, and ensure that employees feel valued, respected, and heard. This leadership approach cultivates a thriving workplace culture.

Q: How do companies measure success when creating a most loved workplace?

A: Success is measured through employee retention, engagement, recruitment speed, and overall performance. Additionally, financial metrics like profit margins and growth are closely linked to the strength of the workplace culture.

00:00 Intro

00:12 Creating a Culture of Love in the Workplace

02:51 Balancing Financial Strategy and Employee Well-being

04:05 The Importance of Psychic Wealth

09:40 The Love Workplace Index Process

12:37 Case Study: Transforming Company Culture

20:18 Joining the Most Loved Workplace Community

#WorkplaceCulture #EmployeeEngagement #LeadershipStrategy #PsychicWealth...

✅ Being strategic in media presence and understanding the importance of attention in politics can create powerful leverage for success.

✅ Combining political knowledge with media expertise allows for navigating and influencing policy effectively, even with shifting political landscapes.

✅ Building strong networks and understanding the dynamics of influence, including money, people, and attention, is essential for political maneuvering.

In this episode of the Explain Yourself podcast, Samuel shares his journey from founding Florida's first Bitcoin-focused lobbying firm to running political operations and media for Gary Cardone. He highlights the intersection of media and politics, emphasizing the importance of controlling attention in a world where perception often overrides reality. Samuel also discusses how he played a key role in passing landmark Bitcoin-related legislation, including the anti-CBDC bill, and explains the strategy behind successfully navigating the political landscape. Through his experiences, Samuel reveals how media, policy, and political maneuvering are tightly interconnected, shaping both public perception and legislative outcomes.

Q: What was your strategy behind passing the anti-CBDC bill in Florida?

A: The strategy was to leverage the timing of the presidential primary process and the momentum around Bitcoin and crypto policy. This allowed us to push the anti-CBDC bill by aligning with political figures like Governor DeSantis.

Q: How does controlling attention through media impact political success?

A: Media controls perception, and perception often becomes reality. By mastering media and understanding how to control attention, you can influence public opinion and policy, giving you leverage in both politics and business.

Q: How do you approach combining political and media influence?

A: Combining political maneuvering with media strategy ensures that the right narratives are promoted, allowing individuals or companies to influence policy, build networks, and drive meaningful political change.

Q: How has the political landscape shifted around Bitcoin and crypto?

A: The Republican party has increasingly embraced Bitcoin and crypto as platforms, especially with leaders like Trump and DeSantis showing support. This has shifted much of the crypto community’s alignment toward the Republican side.

Q: What are your main goals for the next five years?

A: My focus is on growing Cardone Digital Ventures and Gary Cardone’s brand through media and political influence. I aim to empower individuals through media, teaching them how to control their own narratives and create meaningful political change.

00:00 Intro

00:52 Political Involvement and Achievements

01:46 Working with Gary Cardone

03:24 Bitcoin and Crypto in Politics

06:52 Media Strategy and Influence

14:14 The Shift in Political Media

20:59 Connect with Cardone Digital Ventures

#Bitcoin #CryptoRegulation #PoliticalStrategy #MediaPower #Web3 #Legislation #AntiCBDC

✅ Conduct thorough market analysis before entering a new industry, assessing competition, and understanding the needs of the target demographic.

✅ Invest in hiring the best caregivers by offering competitive wages, ensuring high-quality care and client satisfaction.

✅ Build strong relationships with local healthcare providers and facilities to create a reliable referral network that supports business growth.

In this episode of the Explain Yourself podcast, Jeremy Roberts, CEO of SCA Health and founder of Arden Home Care, shares insights into his journey from building a successful freight brokerage to establishing a non-medical home care agency in Florida. Jeremy discusses the importance of conducting thorough market analysis before entering the home healthcare market and how Arden Home Care differentiates itself by hiring top-tier caregivers and building strong relationships with local healthcare providers. He also touches on the challenges and opportunities in the home healthcare industry, particularly in the context of aging in place and the growing demand for compassionate, reliable care for the elderly.

Q: What inspired you to transition from a successful freight brokerage to founding a home care agency?

A: The inspiration came from a personal experience with my grandmother, who needed around-the-clock care. Witnessing the gaps in available services motivated me to create Arden Home Care, focusing on hiring the best caregivers to ensure families receive the support they need.

Q: How does Arden Home Care differentiate itself from other home healthcare providers?

A: Arden Home Care sets itself apart by paying caregivers $5 more per hour than the competition, ensuring we attract and retain the best talent. This allows us to confidently offer top-tier care to our clients, knowing they are in good hands.

Q: What role does market analysis play in deciding to enter a new industry?

A: Market analysis is crucial in understanding the needs of the target demographic, assessing competition, and determining the viability of entering a new industry. It helps ensure that the business is positioned to meet the market's needs effectively.

Q: How important are relationships with local healthcare providers in growing a home care business?

A: Building strong relationships with local healthcare providers is essential. These partnerships not only provide a reliable source of client referrals but also help ensure that clients receive comprehensive and coordinated care.

Q: What challenges do you see in the future of home healthcare, and how do you plan to address them?

A: One of the biggest challenges is the low Medicaid reimbursement rates in Florida, which make it difficult to sustain a profitable business. To address this, we are exploring expansion into states with higher Medicaid rates and lower barriers to entry, such as Texas and North Carolina.

00:00 Intro

00:25 Company Stats

01:24 Entering the Home Healthcare Market

02:30 Arden Home Care's Unique Approach

03:14 Challenges and Innovations in Home Care

14:47 Future Plans and Expansion

17:47 Connect with SCA Health

✅ Prioritize building trust with clients through upfront value and free work to foster long-term business relationships.

✅ Focus on aligning with brands and projects that genuinely interest you to maintain passion and effectiveness in your work.

✅ Utilize a strategic approach to securing sponsorships by targeting local, network-based, and larger companies that align with the event's demographic and ethos.

Episode Summary

In this episode of the Explain Yourself podcast, we dive into the world of brand partnerships, sponsorships, and the importance of building trust in business. Our guest, who transitioned from a ministry background to working with a successful YouTube crypto channel, shares insights on how he helped grow the channel to over a quarter million followers and monetized it for a million dollars. He emphasizes the significance of offering value upfront, even if it means doing free work initially, to establish trust and secure long-term relationships with key opinion leaders (KOLs) and brands.

The discussion also covers the strategic approach to securing sponsorships, especially for events. By targeting local companies, leveraging existing networks, and reaching out to larger entities aligned with the event’s demographic, businesses can create valuable partnerships. The episode highlights the importance of staying aligned with projects and brands that genuinely resonate with your interests, ensuring sustained passion and effectiveness in your work.

Q: How do you approach building trust with clients, especially in the initial stages of a business relationship?

A: Building trust involves offering upfront value, sometimes through free work, to demonstrate your skills and commitment. This approach fosters confidence in your abilities and helps secure long-term relationships.

Q: What is the best strategy for securing sponsorships for an event?

A: The best strategy involves targeting three key areas: local companies that align geographically, existing networks of sponsors who match the event’s demographic, and larger entities that have a vested interest in the event’s audience.

Q: Why is it important to work only with brands and projects that genuinely interest you?

A: When you are genuinely interested in a project, your passion and understanding are reflected in the quality of your work, making it more likely to connect with the audience and achieve success.

Q: How can businesses ensure they don’t get taken advantage of when offering free work?

A: Businesses should find a balance between honoring their time and providing upfront value. Free work should be reserved for opportunities with high potential, ensuring that it leads to tangible benefits and future paid work.

Q: How do you identify the right brands to partner with for a specific event?

A: Identifying the right brands involves researching those that align with the event’s ethos, audience, and goals. It’s essential to offer a proposal that highlights how the partnership will benefit both the brand and the event.

Chapters

00:00 Intro

00:06 Growing a Crypto YouTube Channel

00:46 Building Trust and Business Strategies

01:41 Balancing Free Work and Value

06:30 Identifying and Partnering with Brands

07:29 Sponsorship Strategies and Event Planning

14:36 Connect With Greg

✅ Recognize and reward perseverance in students, focusing on those who overcome personal and financial challenges to achieve their academic goals.

✅ Utilize creative fundraising strategies like company matching programs to maximize contributions for scholarships without relying solely on traditional donation methods.

✅ Establish strong community connections and partnerships to build sustainable scholarship programs that can continuously serve underrepresented groups.

Episode Summary

In this episode of the Explain Yourself podcast, Andres Vargas, CEO and founder of the SI SE PUEDE! Scholarship, shares his journey of starting a foundation that helps students who demonstrate perseverance in overcoming personal and financial challenges. Drawing from his experiences at Disney and a passion for community engagement, Andres discusses the importance of recognizing and supporting students who may not meet traditional academic criteria but are working hard to achieve their dreams. The episode delves into the innovative fundraising strategies his foundation employs, including company matching programs, and the challenges and rewards of running a nonprofit organization. Andres also highlights the impact of personal connections and the importance of making scholarship recipients feel truly valued.

Notable Questions We Asked

Q: What inspired you to start the SI SE PUEDE! Scholarship, and what makes it different from other scholarships?

A: The scholarship was inspired by the desire to recognize and support students who show perseverance in overcoming personal and financial challenges, offering opportunities to those who may not meet traditional academic criteria but are working hard to achieve their goals.

Q: What are some creative fundraising strategies you’ve used to support your scholarship programs?

A: One successful strategy is leveraging company matching programs, where employees log volunteer hours that their companies convert into donations for the scholarship. This approach has helped fund multiple scholarships without relying solely on traditional donation methods.

Q: What advice would you give to someone considering starting a nonprofit organization?

A: It’s essential to clearly understand your mission and what you aim to achieve. Starting a nonprofit can be daunting, but with proper organization, understanding of your goals, and creative approaches to fundraising, it can be a fulfilling way to make a significant impact.

Q: How do you ensure that scholarship recipients feel truly valued and recognized for their efforts?

A: Instead of sending generic emails, I personally call each scholarship recipient to congratulate them, ensuring they feel recognized and valued for their hard work. This personal connection helps them feel more confident and motivated in their academic journey.

Q: What are your long-term goals for the SI SE PUEDE! Scholarship, and how do you plan to expand its impact?

A: The long-term goal is to expand the scholarship’s reach to more underrepresented groups, such as students with disabilities, and to continue exploring creative fundraising methods. The focus is on making a difference in as many lives as possible without being constrained by specific targets or numbers.

Chapters

00:00 Intro

00:12 Meet Andres Vargas: CEO and Founder

01:02 The Birth of SI SE PUEDE! Scholarship

02:05 Challenges and Successes in Scholarship Fundraising

03:57 Navigating the Nonprofit World

08:56 Innovative Fundraising Strategies

17:24 Connect With SI SE PUEDE! Scholarship Foundation

✅ Recognize and process grief to prevent it from affecting all aspects of life, including productivity at work.

✅ Understand that loss is not limited to the death of a loved one; any significant life transition can trigger grief.

✅ Implement exercises and techniques, such as life reviews and the 11 Principles of Transformation, to help individuals heal and find new purpose after a loss.

Episode Summary

In this enlightening episode of the Explain Yourself podcast, we explore the profound and often overlooked topic of grief and loss with a special focus on grief transformation. Our guest, an expert in thanatology, delves into how grief isn't limited to the loss of a loved one but can be triggered by any significant life transition, including divorce, job loss, or financial setbacks. She emphasizes the importance of recognizing and processing grief to prevent it from impacting every facet of life, including one's productivity at work.

The episode also introduces the concept of the 11 Principles of Transformation, a methodology designed to guide individuals through their grief journey, helping them to accept the reality of their loss, live through it, and ultimately find new meaning and purpose. The discussion underscores the value of life review exercises and the significance of connecting with one's emotions to foster healing and personal growth.

Notable Questions We Asked

Q: How does grief impact productivity in the workplace?

A: Grief can significantly affect productivity as unprocessed emotions may lead to irritability, lack of focus, and strained relationships with colleagues, ultimately diminishing work performance.

Q: What are some common but often overlooked forms of grief?

A: Grief isn't just about losing a loved one; it can also stem from life transitions such as divorce, financial loss, losing a job, or being diagnosed with a health condition.

Q: What is the 11 Principles of Transformation, and how can it help someone dealing with grief?

A: The 11 Principles of Transformation is a methodology designed to help individuals accept their loss, live through their grief, and eventually find new purpose and meaning in life.

Q: How can life review exercises benefit those who are grieving?

A: Life review exercises help individuals reflect on their life experiences, recognizing both positive and negative moments, which can foster a deeper understanding of their journey and aid in the healing process.

Q: What is the meaning of life according to your studies in thanatology and philosophy?

A: The meaning of life is subjective and is defined by what brings you purpose and fulfillment. It's about who you become through your experiences and how you choose to live your life.

Chapters

00:00 Intro

01:16 Personal Journey and Professional Path

02:30 The Importance of Processing Grief

04:21 Grief in the Workplace

05:18 Exercises and Techniques for Healing

08:23 Reflections on Life and Death

31:22 Connect With My Meaningful Life, LLC

#GriefHealing #Thanatology #LossAndRecovery...