✅ Seize momentum during market cycles and capitalize on opportunities to maximize growth, especially in volatile industries like crypto.

✅ Face-to-face interactions and in-person events are crucial for closing deals and building meaningful business relationships.

✅ Leveraging a mix of traditional and new media marketing strategies helps companies reach both legacy systems and emerging digital audiences.

In this episode, Chris Smith shares his journey from early involvement in the Bitcoin and crypto space to leading PR and marketing efforts for major crypto events, including the Bitcoin Conference. He emphasizes the importance of capitalizing on market cycles in the crypto industry, noting that timing is crucial for success. Chris also shares his experience of building bridges between traditional marketing strategies and new-age digital approaches, such as organic social media and in-person events. He dives deep into the nuances of PR in the crypto world and explains how face-to-face interactions, even in a digital era, remain critical for closing deals and building strong relationships.

Q: How did you first get involved in Bitcoin and the crypto space?

A: I was managing payroll for Minecraft server developers globally, and because of PayPal limitations in some regions, I discovered Bitcoin as a payment solution, sparking my interest in the industry.

Q: What’s the most effective marketing strategy for the Bitcoin Conference?

A: In 2022, we revamped media relations by creating a direct link between sponsors and the press, allowing sponsors to announce new products with added media value while providing exclusive content to reporters.

Q: How can traditional marketing techniques be adapted for crypto companies?

A: While new media strategies like Twitter Spaces are key, traditional marketing like cold outreach, newsletters, and in-person meetings remain crucial for building B2B relationships and closing deals.

Q: How important are in-person events in the crypto space?

A: Face-to-face interactions remain unmatched in effectiveness. A deal that could take 10 virtual meetings can often be closed in 15 minutes at an in-person event.

Q: What are the future trends in marketing that you’re excited about?

A: While short-form content dominates now, I predict a return to long-form content as people seek deeper engagement and fulfillment, especially in industries like crypto where education and trust matter.

00:00 Chris Smith Consulting Partner of Roundtable

00:01 Intro

00:27 Meet Chris Smith: Crypto Journey

02:04 Early Days: Minecraft and Bitcoin

05:20 Bitcoin Conference Evolution

08:02 Navigating PR and Media Relations

13:07 Traditional vs. New Age Marketing

24:33 Future Trends and Final Thoughts

#CryptoMarketing #BitcoinConference #Web3 #PRStrategy #BlockchainEvents #MarketingStrategy #NewAgeMedia #CryptoNews #Bitcoin #EventMarketing

✅ Building strong business relationships and partnerships is crucial to scaling and gaining traction in both Web3 and traditional product spaces.

✅ Innovative marketing, like creating founder-led influencer strategies, can be more effective than relying on traditional paid media.

✅ Believing in and using your own product builds confidence and trust, helping to create authentic advocacy and drive success.

In this episode, Shahab, an experienced digital marketing professional, shares insights into his diverse business ventures. He discusses his latest projects, including Bitcoin OS, a groundbreaking operating system that facilitates fast and secure transactions across different blockchains using ZK proof technology, and Jolt Strips, an innovative energy product. Shahab explains the marketing strategies that have helped his projects gain significant traction, such as leveraging organic reach and building strong community engagement. He also highlights the importance of believing in the products you create and the role of partnerships in driving growth. Shahab’s entrepreneurial journey is a testament to the power of blending passion with strategic marketing and strong relationships.

Q: What is Bitcoin OS and how does it improve the crypto space?

A: Bitcoin OS is a revolutionary operating system that makes different blockchains interoperable, allowing for faster, cheaper, and secure transactions through ZK proof technology.

Q: How do you approach marketing for Bitcoin OS?

A: We’ve focused on organic reach, leveraging events and social channels to create buzz. By elevating our founder as a spokesperson and engaging communities, we’ve built strong traction without paid media.

Q: Can you explain how Jolt Strips came about?

A: I wanted a product that fits my active lifestyle, so I developed Jolt Strips, an energy breath strip that offers 40mg of caffeine, B12, and nootropic ingredients. It’s designed for convenience and optimal energy on the go.

Q: What are some effective strategies for marketing new products in the Web3 space?

A: Web3 marketing requires more community engagement. We focus on building strong connections within the community, using platforms like Twitter Spaces and Discord to interact and gain trust.

Q: What’s next for Bitcoin OS and Jolt Strips?

A: We plan to roll out Bitcoin OS testnet by year’s end, followed by a full launch in Q1. For Jolt Strips, we’re preparing a larger marketing push, targeting influencers and key partners to expand its reach.

00:00 Intro

00:05 Shahab's Journey in Digital Marketing

00:22 Innovative Energy Product: Jolt Strips

00:45 Venturing into Web3: Bitcoin OS

01:34 Marketing Strategies and Success Stories

03:55 Technical Insights into Bitcoin OS

15:59 Future Plans and Personal Endeavors

#Web3 #Bitcoin #CryptoOS #DigitalMarketing #Blockchain #ZKProof #EnergyProducts #Entrepreneurship #TechInnovation #Nootropics

✅ Prioritizing alignment between company values and employee values increases retention and enhances performance.

✅ Focusing on psychic wealth—the emotional and mental well-being of leaders and employees—directly impacts financial health and long-term business success.

✅ Building a culture of love and respect within the workplace leads to higher employee engagement, better productivity, and enhanced brand reputation.

In this episode of the Explain Yourself podcast, Lou discusses how creating a culture of love in the workplace leads to better performance, higher retention, and stronger brand loyalty. Lou explains the concept of "most loved workplaces," where company values align with employee values, fostering an environment of respect, engagement, and emotional connection. He also shares the importance of balancing financial strategy with employee well-being, emphasizing the significance of "psychic wealth"—a leader’s mental and emotional state—in driving business success. Lou's insights provide a roadmap for creating thriving work cultures that generate sustained growth.

Q: How does creating a culture of love impact employee retention and company growth?

A: Creating a culture of love aligns company and employee values, fostering engagement, respect, and loyalty. This leads to improved retention, higher productivity, and stronger company growth.

Q: What is psychic wealth, and why is it important for business leaders?

A: Psychic wealth refers to the mental and emotional well-being of leaders. It's essential because it influences how they interact with employees, make decisions, and maintain a positive work culture, ultimately affecting business performance.

Q: How can startups balance financial strategy with creating a supportive workplace culture?

A: While financial strategy is critical, focusing on workplace culture from the start builds a foundation for long-term success. Investing in employee well-being and alignment can lead to sustained financial growth and a stronger brand.

Q: What role does leadership play in fostering a most loved workplace?

A: Leadership is key. Leaders must embody and promote the company's values, maintain emotional regulation, and ensure that employees feel valued, respected, and heard. This leadership approach cultivates a thriving workplace culture.

Q: How do companies measure success when creating a most loved workplace?

A: Success is measured through employee retention, engagement, recruitment speed, and overall performance. Additionally, financial metrics like profit margins and growth are closely linked to the strength of the workplace culture.

00:00 Intro

00:12 Creating a Culture of Love in the Workplace

02:51 Balancing Financial Strategy and Employee Well-being

04:05 The Importance of Psychic Wealth

09:40 The Love Workplace Index Process

12:37 Case Study: Transforming Company Culture

20:18 Joining the Most Loved Workplace Community

#WorkplaceCulture #EmployeeEngagement #LeadershipStrategy #PsychicWealth...