What’s your law firm’s “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer?

If you aren’t sure, or realize you have no secret sauce at all, this episode is for you.

After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured workers with legal claims.

In 2020, she co-founded Z.A. Lawyers with her husband Mike Alder, where she continues to use her marketing skills and expertise to help attorneys thrive.

Press play and learn:

· The inextricable link between mindset, lifestyle, and marketing successfully as a business owner

· The indispensable value of social media as a marketing tool (and why you do not need to reinvent the wheel!)

· Characteristics and qualities that make clients and customers gravitate toward particular businesses and business owners

Tune in for more insights and get in touch via Instagram (@GinaZapanta_ or @Mike.Alder), by emailing Gina at Gina@ZALawyers.com, or by searching “Empowered with Gina” across all platforms.