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Episode 212 REMASTERED: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker
- 2024/10/04
- 再生時間： 49 分
- ポッドキャスト
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Episode 212 REMASTERED: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker
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サマリー
あらすじ・解説
This episode of World of Marketing Podcast was originally released December 26, 2023.
Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Experienced-Based Branding
1:04 Introduction
3:40 Response Marketing
6:37 Working With CorelDRAW
7:47 Working With McAfee
11:08 The Hackable? Podcast
14:05 Attracting Big Brands
15:38 Marketing Professional Services
19:47 Experience-Based Branding
20:58 Performance Marketing
23:05 Experience and Memory
27:06 Creating Excitement
29:37 Developing a Branded Podcast
36:00 Marketing Is an Investment
37:27 Past Mistakes
38:43 Mentors
40:31 Podcast Recommendations
41:23 Conference Recommendations
43:22 Rituals and Routines
47:51 Closing Thoughts
Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Carolyn Walker of Response
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.